David Baughan Email & Phone Number

Bristol, England, Gb

Bristol

South West England

Key Skills :- • Senior Marketing and Communications Management • Developing Brand and Marketing Strategies and delivering against that plan• Managing the delivery of Internal & External Communications across the marketing mix• Tailoring campaigns through insight driven optimisation of both activity and spend • People leadership, team management and providing inspiration to those around me• Management and delivery of complex projects • Developing Colleague Communications to align culture to purpose and vision• Brand Management & positioning • Good business acumen and decision maker • Strong verbal, communication and presentation skills

Bristol, United Kingdom

Preparing Lloyds Banking’s Marketing function for future delivery by ensuring processes are efficient and effective, removing unproductive work and loops to make processes ‘quicker, better, cheaper’ through Process re-engineering and developments.

Bristol

Delivering better experiences for customers and clients impacted by change activity across the Group, while making it a better place to work, through considerable contributions to the ‘People Agenda’ of the team.

Bristol & London Uk

Preparing the Business for public sale by the government. Through delivering a Group Website to act as a new corporate shop window for the group, at a time of increased consumer, regulatory and investor interest in the Group. http://www.lloydsbankinggroup.com/And implementing a refreshed corporate brand positioning and brand identity of the Corporate Brand.

Driving Marketing Performance and informing Marketing Strategy through the provision of reporting, effectiveness insight and marketing analytics.

Strategic budget planning and optimsation of £21m marketing budget across 4 lines of business. Responding to budget challenges providing advice and guidance to lines of business and proactive management of the budget at a protfolio level to ensure the shape of the budget remained strategically aligned and optimal.

Delivery of creatively excellent and effective communications through insight-driven knowledge of customer journeys. Delivering high profile integrated campaigns across multiple brands, adopting a customer lens to develop marketing campaign strategies across all channels.

Variety of positions in Current Accounts, Savings and LoansKey skills- Team Leadership- Delivering target against plan - Budget Management

Ba(Hons), Town Planning

Education record