Lead the High-Value Acquisition team in the Video Services Marketing organization. The team is responsible for strategies targeting high-value, prospective video customers, leading to profitable activations.

• Managed team responsible for deployment of Boost Mobile and Boost Infinite promotional and transactional marketing communications via email and SMS• Planned, rebuilt, trained and managed newly-centralized campaign deployment team• Led significant ramp-up of campaign planning and deployment efforts, including most aggressive and successful holiday promotional effort in years

• Referral Marketing Program o Own strategy, incentive management and deployment and program marketing o Partnered with Product, IT and Engineering teams to design and deploy television set top box app that has become one of the top drivers of referred customer growth o Client side owner for planning, scripting, casting and full production of national television commercials in partnership with top talent from major TV networks• Acquisition Email Marketing o Strategy owner for multiple targeted email marketing programs using external suppliers and internal platforms• Offer Management and Marketing o Own strategy and marketing for offers targeted at strategic segments of prospects o Developed multiple offers that drove incremental, profitable customer growth

[note: YP is now Thryv]• Product Management o Managed $600 million consumer search product portfolio, utilized by at least one-third of in-footprint households o Slashed over $35 million from operations budget by developing and deploying an industry-leading, product delivery targeting process using consumer segmentation o Exceeded aggressive margin targets by millions of dollars through life cycle analysis, profitability enhancement and product exits across broad B-to-C and B-to-B portfolio o Inspired team of 12 product managers and marketers during turbulent time in industry• Product Marketing/Go-To-Market o Modernized marketing strategy and tactics for company's most profitable product line o Rapidly developed and deployed hundreds of unique success story visuals on Salesforce, quickly generating over 15,000 client-facing uses by sales channel o Instituted highly-rated market research and sales training program, resulting in estimated revenue improvement of $3.1M o Established and managed public relations effort for newly-created company division• Product Research and Product Development o Aggressively launched strategic product pilot with a leading content partner in 60 days, providing quick read on the market viability of this new-to-industry innovation o Researched and redesigned product features and packaging to improve consumer awareness and adoption

● Digital Product Management○ Significantly increased traffic to company's local online and mobile search site, dexpages.com, through improved site design, search engine optimization, software enhancements and monitoring consumer search behavior○ Developed and launched text-to-speech consumer voice search platform● Product Research and Product Management○ Led groundbreaking efforts to bolster profitability of company's most valuable product set through evolving distribution strategy, usage-driving features and regulated content○ Co-led major innovation initiative, resulting in key design changes to company's core consumer product line that made product more usable and valuable○ Orchestrated cross-functional effort that decreased manufacturing costs by 45%, with over $75 million removed from production budget over 6 years, while protecting product value proposition ○ Successfully represented company interests in regulatory and legal matters, including direct dealings with state Public Utility Commissions, resulting in regulatory changes that saved the company millions of dollars○ Met budget and project deadline targets while leading team of 5 product managers, product developers and product marketers

● Managed traffic-driving features and content● Led large-scale, "jobs-to-be-done" market research initiative, resulting in subsequent product development efforts that improved product functionality and consumer satisfaction● Managed team of product managers and marketers

● Co-led development and launch of company’s first consumer website ● Led the development and launch of a new-to-industry, email-based direct marketing product for small businesses in aggressive 90-day window

● Selected by senior leadership for special project team that conducted research and developed business case and launch plan for a local search product on the Sprint PCS network

● Led cross-functional effort that removed hundreds of days from production schedule, providing Sales with more revenue-generating time for their market-level campaigns● Responsible for measuring and reporting out on vendor product quality, as well as managing regular vendor relationship reviews and continuous improvement efforts● Co-led annual production budgeting process for company's core product set● Led production cost estimation and analysis process to support product changes and strategic planning

● Co-founded customized marketing research consultancy and managed day-to-day operations● Managed research projects through all phases, including contract acquisition, project implementation, data tabulation and final report compilation and presentation