David Davidson Email & Phone Number

Englewood, CO, US

Lead the High-Value Acquisition team in the Video Services Marketing organization. The team is responsible for strategies targeting high-value, prospective video customers, leading to profitable activations.

Littleton, Colorado, US

• Managed team responsible for deployment of Boost Mobile and Boost Infinite promotional and transactional marketing communications via email and SMS
• Planned, rebuilt, trained and managed newly-centralized campaign deployment team
• Led significant ramp-up of campaign planning and deployment efforts, including most aggressive and successful holiday promotional effort in years

Englewood, CO, US

• Referral Marketing Program o Own strategy, incentive management and deployment and program marketing o Partnered with Product, IT and Engineering teams to design and deploy television set top box app that has become.
• Acquisition Email Marketing o Strategy owner for multiple targeted email marketing programs using external suppliers and internal platforms
• Offer Management and Marketing o Own strategy and marketing for offers targeted at strategic segments of prospects o Developed multiple offers that drove incremental, profitable customer growth

Atlanta, GA, US

• [note: YP is now Thryv]
• Product Management o Managed $600 million consumer search product portfolio, utilized by at least one-third of in-footprint households o Slashed over $35 million from operations budget by developing and deploying an.
• Product Marketing/Go-To-Market o Modernized marketing strategy and tactics for company's most profitable product line o Rapidly developed and deployed hundreds of unique success story visuals on Salesforce, quickly.
• Product Research and Product Development o Aggressively launched strategic product pilot with a leading content partner in 60 days, providing quick read on the market viability of this new-to-industry innovation o.

• Digital Product Management○ Significantly increased traffic to company's local online and mobile search site, dexpages.com, through improved site design, search engine optimization, software enhancements and monitoring.
• Product Research and Product Management○ Led groundbreaking efforts to bolster profitability of company's most valuable product set through evolving distribution strategy, usage-driving features and regulated content○.

• Managed traffic-driving features and content
• Led large-scale, "jobs-to-be-done" market research initiative, resulting in subsequent product development efforts that improved product functionality and consumer satisfaction
• Managed team of product managers and marketers

• Co-led development and launch of company’s first consumer website
• Led the development and launch of a new-to-industry, email-based direct marketing product for small businesses in aggressive 90-day window

Overland Park, Kansas, US

• Selected by senior leadership for special project team that conducted research and developed business case and launch plan for a local search product on the Sprint PCS network

Overland Park, Kansas, US

• Led cross-functional effort that removed hundreds of days from production schedule, providing Sales with more revenue-generating time for their market-level campaigns
• Responsible for measuring and reporting out on vendor product quality, as well as managing regular vendor relationship reviews and continuous improvement efforts
• Co-led annual production budgeting process for company's core product set
• Led production cost estimation and analysis process to support product changes and strategic planning

• Co-founded customized marketing research consultancy and managed day-to-day operations
• Managed research projects through all phases, including contract acquisition, project implementation, data tabulation and final report compilation and presentation

Master Of Business Administration (M.B.A.), Marketing/International Business

Bachelor Of Science (B.S.), Marketing/Marketing Management