Direct marketing consultation practice focused on helping clients drive higher ROI and LTV, greater marketing efficiency and measurable, bottom line results.

Overall responsibility for marketing strategy and execution for this ~$300 million (revenue) B2C direct marketer of collectible precious metal coins and bullion marketing under the brand names GovMint.com and ModernCoinMart.com.

Direct marketing consultation practice focused on leveraging my background and skills as a chief marketing officer to help clients drive higher ROI, greater marketing efficiency and measurable, bottom line results.

Responsible for all strategic marketing, marketing execution and PR efforts on behalf of both the B2C "WOW! Invisible Hearing" brand and the B2B "Right Hear Network," serving nearly 250 owned and network/client hearing aid clinics nationwide. Drive all lead generation and business development activities through web, email, direct mail, newspaper, TV, radio and other media. Design and execute all deliverables in terms of strategic and tactical marketing services.* Hands-on leader in developing the overall B2B and B2C strategic marketing plans for both the “owned” and “network” clinics* Created numerous print, email, online and collateral materials that generated industry-leading results, reducing cost-per-call by 29% and cost-per-appointment by 62%* Established all client marketing and call center services, including planning, execution and analysis, building a team that managed more than 2,000 client campaigns and $2.6 million in marketing spend its first year* Launched/designed RightHearNetwork.com, a website with a secure portal that served as both a promotional and account services resource for the network* Designed universal marketing plan templates that allowed clinics to develop comprehensive customized written and financial marketing plans/calendars by simply responding to a series of survey questions

Led $23 million marketing organization that drove in excess of $2.75 billion in loan volume from SLX’s direct-to-consumer (DTC) and wholesale (school) channels. * Grew profitable direct-to-consumer marketing spend from $5 million to more than $18 million in both online and traditional media while improving ROI, simultaneously increasing loan volume from less than $200 million to more than $960 million annually* Built up web-based subsidiary (FinancialAid.com) from less than $3 million to more than $5 million in SEM spend, resulting in a 120% increase in eligible online leads* Spearheaded development of the company’s first prospect database, modeling and full-blown CRM efforts, ultimately developing an 18-million-record database that drove decreases in cost per lead, increases in conversion, and lifetime ROI value analysis* Established a breakthrough business development division generating well over $1 billion in annual loan volume in year one and more than $3 billion in year two* Implemented annual "Marketing Summit" to develop integrated marketing strategies that were translated into measurable tactical initiatives to achieve a $6 billion plan* Recast SLX’s entire customer-facing interface, resulting in 25% improvements in conversion and pipeline throughput.

Devised and implemented corporate strategy and planning activity for all domestic and international operations. Hands-on involvement in all marketing, customer relationship management, customer service, product development and IT activities.* Improved EBITDA by more than 50% in one year by instituting cost structure efficiencies, improving overall revenue-per-student performance by more than 20%, and reducing acquisition cost per student* Spearheaded development and oversight of a $34 million direct response advertising and promotional budget generating 2 million inquiries and 300,000 students annually* Introduced online marketing to the media mix, resulting in approximately 600,000 Internet-sourced inquiries annually whose conversion rates and revenue performance were 15-20% better than traditional media inquiries* Drove a complete "digital re-gearing" of the student experience through online testing and student services, reducing course material expense* Promoted to SVP/General Manager from VP Marketing in 1999

Directed all Players Club marketing, including new member acquisition and renewals, membership processing, customer service, fulfillment, and list rental activity. Engineered entire marketing and public relations program for "Players Riverboat Casino at Merv Griffin's Landing," the company's first proprietary casino.* More than doubled Players Club membership rolls from 47,000 to over 110,000 through improved direct marketing strategies and techniques* Increased conversion of Players Club inquiries into paying members by over 17% through innovative inbound and outbound telemarketing and enhanced reporting* Conceived and executed entire marketing and public relations plan for “Players Riverboat Casino,” which resulted in a “net gaming win” in excess of $5 million in the first month of operation, transforming a $20 million business into a $60+ million business* Promoted to SVP from VP Marketing in 1991

Response Advertising was a direct response advertising agency billing approximately $30 million annually. Ultimately became 25% owner, serving as GM and primary client contact.* Pioneered the use of national media for a regional direct marketing sales lead generation program on behalf of approximately 20 client franchisees with exclusive local territories.* Drove strategic account management/coordination, creative direction, and list brokerage; involved in all forms of print advertising, direct mail, and TV production.* Spearheaded all aspects of print advertising and direct mail, and played a key role in DRTV production