Helping friends grow their businesses any way I can

I lead a team partnering with agency holding companies, agencies within the holding companies and independent agencies to provide audiences developed with Alliant's DTC transactions based data cooperative with hundreds of DTC brands. We see Billions of 1st party transactions and we are able to build audiences for the marketplace for a cookieless future.

Alliant Data provides digital marketers with targetable audiences based upon one of the largest sources of transactional purchase data from +500 DTC brands. We are a top 10 programmatic data provider and the largest independent pure audience company in martech.The Digital Audience team works with over 40 Ad Tech Platforms and 100’s of Advertising Agencies and Brands leveraging our audiences every month across the Programmatic, Social, OTT, and Linear Addressable TV landscapes.

Audience Town is a full-service advertising technology platform customized for real estate companies to match services and listings to the right audiences online.

Leading audience measurement and data driven programmatic advertising platform for publishers, brands and top agency holding companies Strategic Partnership Director, Global AgenciesManaged global and North American go-to market strategy in securing preferred partnerships with top 100 global brands and Omnicom, Dentsu Aegis Networks, Havas and Independent Agency trading desks and holding company leadership. Worked directly with North American sales leadership to coordinate C-Level client development with account level sales activity.

Venture backed social media SAAS platform serving Fortune 500 brands and top agency holding companies Managing Director, Head of Global AgenciesStarted and managed the NY office for SF based SAAS company and developed global agency strategy and go-to market plan for both agencies and brands direct. Responsible for growing the NY office to ten employees within the first 12 months. Member of the company’s executive leadership team and product development road map task force.

Leading advertising publisher and marketing services provider worldwideGlobal Account Director, Omnicom (OMC), Agency RelationsManaged direct relationship with OMC global CEOs, regional CEOs and Managing Directors to grow an annual digital media budget across OMC’s top ten global clients. Was responsible for negotiating and executing a global agency trading agreement to increase OMC’s spend across all of Microsoft’s digital properties. Managed a global team of agency account managers who support global and regional account executives serving global OMC clients.

OMNICOM GROUP - New York, NY January 2006 – March 2012Leading holding company of advertising, marketing services and communication companies worldwide BBDO Worldwide (An Omnicom Group Company) - New York, NY May 2007 – March 2012 Leading global advertising agency network Executive Director, Mobile and Social Media, North America Established and managed the mobile and social media practices for BBDO and Atmosphere Proximity (the digital agency for BBDO Worldwide). Worked across multiple disciplines and account groups to ensure that mobile and social channels and user behavior are incorporated into the marketing and communications strategy, planning, creative and measurement plans for the agencies’ clients. Clients included: AT&T, Bud Light, Citi, Corona, Emirates Airlines, FedEx, HBO, Hertz, J&J, Marriott, Qualcomm, and Target.

Vice President, Business Development Established and managed business development, strategy, planning, creative and account management mobile functions for numerous Omnicom Group agencies. Was responsible for developing and launching mobile programs ranging from standard SMS (Short Message Service) text campaigns to fully integrated mobile marketing and advertising campaigns using mobile applications, mobile video, interactive voice response (IVR) and location-based services via GPS.

Full-service sales, business development and web development consulting practice Managing Director Launched and managed a start-up consulting firm. Activities included client management, business planning, strategic analysis, project development/management and presenting recommendations and implementation reports to clients

Leading direct marketing company which specialized in targeting the corporate market on behalf of the entertainment and sports industries Vice President of Business Development & Marketing Managed the sales, account and marketing teams in the development and implementation of quarterly and annual growth plans. Lead company-wide team and external agency in the company’s re-branding process. Assisted the CEO in expanding the company’s product development initiatives. Member of the company’s executive management team.

Full-service management consulting company which specialized in strategic change management initiatives for non-profit and for-profit businesses Managing Partner / Director Partnered with CEO to launch start-up consulting firm. Chief activities included sales, business planning, strategic analysis, project development/management, client management, information technology, and presenting recommendations and implementation reports to clients.

College student membership loyalty platform and marketing firm that provided discounts, benefits and content to its membership base, and provided access for agency and brand clients to reach an audience of 2M+ membersDirector of Strategic Marketing & Business Development / Partner Managed sales, business development and account management activity with agencies and brands during a period of growth when Student Advantage went from a 20-person start-up to a 500-person public company.

Newly created radio network owned by Sony Corp. and Warner MediaAssistant to CEOAssisted the CEO of a start-up radio network with day-to-to activities of building a new venture. The network was created to leverage the brands of Sony and Warner and the content of the two parent companies while utilizing and testing the internet for radio promotions.

Largest chain of full-service health clubs on the East Coast of the United States Boxing Program Founder and DirectorStarted the first exercise boxing class offered in NYC health clubs. Managed all aspects of its growth to become the largest program of its kind on the East Coast for TSI, the parent company of NYSC, BSC & WSC. The program is still active to this day.