David is an award-winning marketer with over 10 years of progressive experience building Canada’s top brands in the retail and quick service restaurant industries. Regarded as a strategic, insights-driven marketer, David has led direct reports, cross-functional partners and advertising agencies to deliver top line growth in sales, market share, customer satisfaction and brand affinity. While at Tim Horton’s, David managed the Baked Goods category ($1B in annual sales) that included oversight for the Canadian and American operations. Through his marketing leadership and product innovation launches geared to premiumization (OREO® donut, Greek Yogurt Muffin, filled cookies), David reinvigorated a stagnant baked goods business to deliver +7% sales growth for the organization and its franchisee community. His efforts also helped Tim Horton’s as being named brand of the year by Strategy Magazine in 2014.Since 2016, David has been an integral part of reinventing NOFRILLS®, Canada’s largest hard discount grocer. David worked with advertising agency, John Street, to rebrand its customers as #HAULERS, the ultimate savvy grocery shoppers. #HAULERS has been regarded as NOFRILLS® most successful brand marketing campaign in its history, having created a movement among franchisees and internal stakeholders. #HAULERS has also been recognized externally having won multiple marketing awards including Canadian Marketing Association – Gold (Retail); Effie Awards – Gold (Retail) as well as Strategy Magazine Award – Silver (Television Over 30 Seconds). David’s knack for bold, daring and different ideas saw him partner with John Street and Relish to gamify hard discount grocery shopping. This was achieved through the launch of the Hauler Aisles of Glory™ video game platform where #HAULERS train for their next big haul at NOFRILLS® while earning PC Optimum™ points for gameplay. Most recently, under his leadership, Hauler Aisles of Glory™ has evolved into a fully integrated promotional event and has received external recognition having received a Gold at the Media Innovation Awards.David’s relentless focus on the customer landed him the opportunity to reinvent the in-store experiences at all 265 NOFRILLS® locations from coast to coast. His keen eye to detail, ability to sell ideas to senior leadership, and cross functional team partnership was instrumental in elevating the value credentials as well as franchisee engagement through personalized signage capturing the pride of ownership and community.