Looking at and improving enterprise software architecture for group companies.

I joined the Digital Marketing Institute (DMI) in 2018, following a €26 million transaction with Spectrum Equity, to support the growth of the business through improved business systems, processes and applications. In 2023, we completed a successful exit when we were acquired by UK based BPP Education Group.In this role, I have led the technical strategy of change to enterprise tools including:→ Salesforce • Marketo • Customer.io • Segment • Tableau • OptimizelyIn addition, I led internal and external dev teams to set up and build numerous business tools, including:→ Membership Content Platform→ Learning Management System (for over 300k members)→ E-commerce Solutions and Payment Processing via Stripe→ Data Warehouse via AWS Redshift→ BI Tools + AI/ML Analysis Tools→ Python Notebooks→ ETL and Reverse ETL tools→ Low-Code Internal Tools→ API First / Headless CMSs→ React/NextJS Marketing Websites and Applications→ AWS Infrastructure→ Databases incl. MySQL, PostgreSQL, NoSQL → MarTech Tools, Processes, Automation, Customer Journey Building→ HR Tools for Engagement and Performance Management

- Co-founder of agency in 2009.- Specialised in business websites, corporate web applications and digital marketing automation platforms- Ran the agency over a 9 year period, building a team of 30 people, across teams in digital marketing, video, design and development.Specialised in: - Global websites with fast delivery worldwide- High traffic sites with high availability requirements- Multilingual sites and processes- Complex site builds with multiple content layers- Corporate applications - intranets, hr apps, document libraries, diagnostic tools- Advanced digital marketing automation and lead generation funnelsDelivered Technical Solutions and Digital Marketing Platforms for:- Dublin GAA- PwC Fund Jurisdictions- Mediolanum Bank- Irish Funds Association- Pinergy- RBK- Movidius / Intel- Vanderbilt Industries- Johnson & Johnson- NDT Global- Darkness into Light- GAA Handball- Accord Marriage Care- Clanwilliam Software- Cricket Leinster- The Sales InstituteAwards:- Winner of Best Large Web Agency at Eir Spider Awards- Winner of 6 Eircom Spider Awards for Client Websites- Winner of Best Web Developer Award at IIA Net Visionary Awards- Winner of Irish Web Award - Best Sports Site