David R. Bellemare Email & Phone Number

Canada

Canada

Global

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Canada

BrightRoll delivers programmatic tools for the buying and selling of video, display, and native advertising across all screens. As the leading programmatic ad platform, we offer a wide range of solutions to help both advertisers and publishers meet their goals.The BrightRoll DSP helps advertisers meet their brand and performance goals. Your video, display, and native advertising campaigns will reach the right audience with the right message, effectively and… Show more BrightRoll delivers programmatic tools for the buying and selling of video, display, and native advertising across all screens. As the leading programmatic ad platform, we offer a wide range of solutions to help both advertisers and publishers meet their goals.The BrightRoll DSP helps advertisers meet their brand and performance goals. Your video, display, and native advertising campaigns will reach the right audience with the right message, effectively and efficiently.Brands, agencies, agency trading desks, demand side platforms and ad technology resellers use our technology to reach precise audiences at scale, reduce waste, improve performance and simplify the complexity of digital advertising across screens — all while maximizing ROI.The BrightRoll Exchange connects publishers with demand for video, display and native ad inventory. We operate the most sophisticated technology stack coupled with a robust data center structure, which allows a holistic approach to enable more effective, yield-optimized digital advertising.We enable publishers of more than 21,000 websites, mobile websites and apps to maximize their yield and efficiency, provide control over pricing and the advertisers appearing on their sites, and simplify the process to enable the delivery of advanced digital advertising formats across multiple screens.To learn more, visit www.brightroll.com. Show less

I hold a key role in revenue growth at Yahoo! Canada’s online display and search advertising business. As a pivotal leader and trailblazer in Yahoo’s display advertising division since 2005, I have driven overall sales growth by an unprecedented 1000% over 5 consecutive years into 2010.As the Senior Manager, Strategic Accounts, reporting to Regional VP Sales, I am responsible for development and expansion of Yahoo! Canada’s largest accounts and most significant growth… Show more I hold a key role in revenue growth at Yahoo! Canada’s online display and search advertising business. As a pivotal leader and trailblazer in Yahoo’s display advertising division since 2005, I have driven overall sales growth by an unprecedented 1000% over 5 consecutive years into 2010.As the Senior Manager, Strategic Accounts, reporting to Regional VP Sales, I am responsible for development and expansion of Yahoo! Canada’s largest accounts and most significant growth opportunities.I am responsible for initiating innovative short and long-range sales plans designed to increase market share and exceed revenue targets for 2010 and beyond. Specifically, I develop, modify, and implement effective sales and marketing client communication strategies that lead to increased market share and revenue growth targets. I have been consistently acknowledged by senior officers/directors for sound decision-making, strong leadership skills, sales expertise, creativity, initiative, strategic planning, negotiation and problem resolution skills.I was selected for the Senior Manager, Strategic Accounts role due to having played an integral part in building the Yahoo! Canada business from eight (part of original core group) to 150+ in four years, which became the top performing business at Yahoo! worldwide in 2008 and 2009, paving the way for exponential growth and the development of cross-disciplinary experience in marketing, business expansion, operations, editorial, and engineering sectors. Show less

As the Yahoo! Knowledge and Strategy Ambassador, reporting to Regional VP Sales, I was responsible for driving exponential growth in market share of key corporate market accounts/segments through the delivery of seamless senior-level client contact, education in innovation, and direction of online advertising, marketing solutions and media opportunities.I acted as a key liaison, sales, marketing, and advertising industry specialist, over-and-above established advertising… Show more As the Yahoo! Knowledge and Strategy Ambassador, reporting to Regional VP Sales, I was responsible for driving exponential growth in market share of key corporate market accounts/segments through the delivery of seamless senior-level client contact, education in innovation, and direction of online advertising, marketing solutions and media opportunities.I acted as a key liaison, sales, marketing, and advertising industry specialist, over-and-above established advertising representative-client account relationships. I provided strategic advertising direction in unison with senior-level clients, and facilitate the identification and expansion into emerging markets, leading to a mid double-digit increase in market share for 2009. Show less

As the National Sales Manager, Media, reporting to the Head of Sales, I was responsible for mentoring and leadership of the display sales team to generate new advertising revenue and exceed quarterly/yearly sales targets. I successfully negotiated many multi-million dollar advertising commitments and expanded portfolio of business by 100% over a 2-year period.I maximized productivity levels; reduced redundancies; streamlined fixed sales and variable costs while maintaining all quality… Show more As the National Sales Manager, Media, reporting to the Head of Sales, I was responsible for mentoring and leadership of the display sales team to generate new advertising revenue and exceed quarterly/yearly sales targets. I successfully negotiated many multi-million dollar advertising commitments and expanded portfolio of business by 100% over a 2-year period.I maximized productivity levels; reduced redundancies; streamlined fixed sales and variable costs while maintaining all quality client service and productivity levels; participated in meetings to ensure proper communication on key issues; recognized by the Head of Sales as a driving force behind consecutive, year-over-year revenue growth. I spearheaded an initiative that raised Yahoo! Home Page revenue by 100% and increased sell-through from 35% to 95%. Recruited, trained and coached high performance sales team and led them through transitional management stages. Negotiated and secured the largest single advertising commitment in Yahoo! Canada’s history in Q1/2009.Achieved 121% of plan in the first half of 2009 (90% increase over the same period in 2008). Major agencies under my direct portfolio included, but were not limited to: MediaCom, M2 Universal, Cossette Communications, PHD, Mindshare, Dentsu, Doner, Carat. I fostered a highly successful business sales team environment; helped to transition the division from a conventional sales model through to a highly supportive coaching, integrity selling and cross selling approach; clarified sales techniques to focus on the importance of a “consultative relationship” between the client and sales representative.Major clients under my direct portfolio in 2009 included, but were not limited to: Rogers, Procter & Gamble, GM, Royal Bank of Canada, Scotia Bank, TD Bank Financial, BMO, HSBC, Volkswagen, BMW, Audi, Dell, Hewlett Packard, Unilever, Subway, Canadian Tire, Honda, Toyota, Bell Canada, Mazda, and Wal-Mart. Show less

As Senior Account Executive reporting to the National Sales Director, I was responsible for generating new client revenue by developing key business relationships with C-level executives. I generated a 10-fold growth in key display account revenue, achieved 117% of plan, and 37% of total 2006 revenue. Principal agencies under my direct portfolio included: MediaCom, Cossette, OMD, Mindshare, PHD. Major clients under my portfolio included: Rogers, Procter & Gamble, TD Bank, Dell… Show more As Senior Account Executive reporting to the National Sales Director, I was responsible for generating new client revenue by developing key business relationships with C-level executives. I generated a 10-fold growth in key display account revenue, achieved 117% of plan, and 37% of total 2006 revenue. Principal agencies under my direct portfolio included: MediaCom, Cossette, OMD, Mindshare, PHD. Major clients under my portfolio included: Rogers, Procter & Gamble, TD Bank, Dell, Pepsi, Nissan, Bell, Bank of Montreal, Wal-Mart, Unilever, Kellogg's, HSBC, and Monster. Exceeded a seven-figure revenue goal and hit 130% of plan in 2005. Show less

As the Major Account Executive/Media Specialist, reporting to the National Sales Manager, I was responsible for new client account revenue. I consistently met and exceeded sales market quota/plan–achieved 187% of plan in 2004, 174% of plan in 2003, 151% of plan in 2002, and 115% of plan in 2001 (promoted twice since initial recruitment).I researched key client demographic segments, Internet business and technology developments, leading to ongoing Website enhancement initiatives;… Show more As the Major Account Executive/Media Specialist, reporting to the National Sales Manager, I was responsible for new client account revenue. I consistently met and exceeded sales market quota/plan–achieved 187% of plan in 2004, 174% of plan in 2003, 151% of plan in 2002, and 115% of plan in 2001 (promoted twice since initial recruitment).I researched key client demographic segments, Internet business and technology developments, leading to ongoing Website enhancement initiatives; provided entrepreneurial leadership with a clear and balanced understanding of corporate strategic thrusts and market directions (achieved #1 “new business and total revenue generator” ranking).Consistently demonstrated strong drive and initiative in developing new business channels, managing accounts, and expanding client relationship management programs. I was acknowledged by senior management as being the driving force in the retention and growth of key accounts–assumed the roles of 17 employees through a period of major restructuring.Received virtually every significant corporate Sales Award since 2001, including 3-time recipient of the President’s Club, Top Sales Account Executive, and many accolades, tributes, special rewards and prizes for outstanding sales performance. Increased Canadian brand awareness and total job content by more than 40% over a 2-year period. Show less