Led the sales & marketing effort for industrial calcium carbonate mineral business (>$50 million). Product line expert for this business. Developed and executed a marketing strategy to drive growth in each end-use market segment. Translated marketplace and competitive data into actionable market plans. Generated value propositions and product positioning for sales team to follow. Prepare "outside-in" market focus using customer feedback. Directed a cross-functional team to focus on product improvements, new products (stage-gate) and re-position existing products. Presented gate reviews. • Rationalized an acquired mineral business using new business model increasing margins by 25%.• Commercialized concrete additive (PREMIACAL®) using "First- Mover Advantage" strategy expanding construction sales by 20%.• Commercialized a pre-consumer recycled material (PI FILLER) to the carpet industry at a 16% price premium.• Introduced a new safety additive (MINESAFE®) for the coal industry that awaits regulatory directive.• Implemented Lean sales strategy for “stranded” material resulting in $3.5 million of new sales. • Developed and nurtured partnership with Latin American producer generating $3 million additional revenue in a new market, specialty glass.• Managed > $1 million sales relationship with European joint-venture partner that opened a new market, food & pharmaceuticals.• Conducted initial evaluation, due diligence and wrote business plans that validated several multi-million dollar acquisition opportunities.

Marketing for the industrial calcium carbonate mineral business (>$100 million). Authored market plans to direct Sales focus in top market segments, including compound, masterbatch, siding, windows, pipe, wire & cable, thermosets, coatings, adhesives & sealants, food & pharma and construction. Participated in trade shows and industry conferences in support of sales & marketing initiatives.• Commercialized two products (Omyaflow® 5-HO, Omyabond® 520) as part of product line extension into coatings/sealant market.• Launched a new rigid PVC filler (Omyacarb® UFT Extra) as part of product line extension into siding/window profile market.• Corporate contact for national distribution network (15 companies).

Managed Southwest U.S. sales territory for line of alkyd resins into the industrial coatings market. Called on direct accounts, global key accounts and two regional distributors. • Secured 1.5 million lb. coatings customer using value-added approach that included designing a unique resin pumping system along with vendor managed inventory.