As the Head of Presales and Business Development at CT Lab, Customertimes’ innovation hub, I spearhead the integration of cutting-edge technologies like AI, VR/XR, and advanced analytics into transformative business solutions. My focus is on building impactful presales strategies, driving business growth, and delivering next-generation tools such as CT Mobile, CT Orders, and CT Vision that enable clients to stay ahead in an ever-changing digital world.At CT Lab, we’re shaping the future of work by pushing the boundaries of what’s possible. By leveraging emerging technologies, fostering collaboration across diverse teams, and maintaining a relentless focus on value, we empower clients to streamline workflows, enhance user experiences, and redefine their industries.

Implemented and streamlined the presale process to include a custom-branded demo for each sales cycle, driving a 400% revenue increase.Designed the demo creation process, which included using chatGPT to analyze the prospect’s profile and build out its value proposition. This reduced the time it takes to create a custom demo from 3 hours to under 30 minutes without losing quality.Managed the creation of highly personalized customer demos and POCs for all enterprise customers, winning the biggest deal in the history of the company, $350k for a 3-year subscription.Onboarded a team of freelancers to support the marketing department with 40 custom demos per week. Worked closely with Sales and Marketing to identify the right outbound companies, create branded bespoke demos for each, and send demo recordings as part of the marketing campaign.Drove the adoption of MEDDPICC as the chosen Sales methodology by implementing systems, templates, and sales playbooks together with the Sales Director, increasing the customer base 8x.Devised customer enablement processes to drive product adoption and customer retention by implementing enablement methodology, including live workshops, a series of courses, and written materials, reaching 80% user coverage within the first month of going live.Migrated Cuvama to Salesforce (Sales Cloud & Service Cloud), streamlining operations across Sales, Marketing, and Support, resulting in a 65% efficiency boost.Managed the successful development and launch of Cuvama's Salesforce integration, ensuring a smooth process from requirements gathering to testing. Achieved 5-star reviews on AppExchange and 80% customer adoption.Streamlined the intracompany communication between Sales, Marketing, CS, and Support departments by overseeing all internal commercial tech stack procurement, and implementing core tools like Salesforce, Zapier, Microsoft, SalesLoft, OutReach, and more.

Built from scratch the new department of Value Engineering that took over the value proposition of the Salesforce native mobile product suite for CPG and Pharma industries.Hired, trained, and managed a team of 5 solution engineers to support the sales cycle. The team was responsible for driving the functional and scoping phases of the presale, analysing business requirements, answering RFPs, and driving the demo preparation of SF & CT Mobile solutions, allowing for a 100% demo coverage. Implemented the value selling approach across all sales verticals, reducing the reliance on the Value Engineering department at early stages of the opportunity, and reducing the sales cycle length by 15%. Led all opportunities past the initial discovery, aligning on key challenges and driving the conversation into success outcomes. Running successful solution engineering and demo presentations increased the win rate by 30%, signing critical enterprise deals of $300k+.Implemented a demo templating system that enabled the team to copy pre-configured and pre-populated demo systems in a matter of minutes, reducing the time it takes to prepare a client demo by 80%.Designed and maintained an internal asset management system that enabled all internal departments to have up-to-date information, removing siloed departments and reducing feature onboarding time by 70%.Co-founded a weekly sales training webinar to onboard revenue teams across other departments, increasing upscaling by 20% and finding strategic joint opportunities.Led product workshops for clients and partners, enabling 4 new partners to implement CT Software products into their ecosystem, and increasing new app upgrades in existing customers by 70%.Grew new product offerings by collecting customer feedback and performing market research with product and marketing departments. Developed innovative MVPs based on the research, which helped win and increase multiple deal sizes by $20k.

As a Lead Salesforce Consultant, I played a key role in implementing Salesforce products and CT Software products. The key priority was to assess the customers' business challenges and the success outcomes and then design the solution that would continuously deliver against these success outcomes. During the development and go-live stages of the project, I lead the team of consultants, developers, and Q&A engineers to deliver the outcomes in a world-class fashion. Grew the pharmaceutical market in the US as the founding solution engineer, supporting the US Sales Director in developing partnerships and signing the first 5 US customers. Led research and development of US sample accounting MVP in Salesforce liaising with external consultants and Pharma prospects, which won two high level projects, one worth $700k and the other $450k. Rapidly took charge of most pre-sales activities in EMEA, moving away from using vision demos only to custom bespoke solutions. This increased the # of deals past discovery phase by 35%.Designed and led the “Art of the Demo” initiative, which involved a training guide and series of video workshops for internal Salesforce Consultants about the principles of demoing.Led the difficult implementation for Ipsen CHC France, managing a team of consultants and developers to successfully reach a tight deadline of go-live 2 months earlier than planned.Migrated L’Oreal field execution department to CG Cloud by liaising with business stakeholders, implementation partners, and the Salesforce product team just 1-month after release, becoming one of the first consultants to complete end-to-end implementation.

- Working on changing key processes within the company, such as new brief methodologies, digital marketing strategies, CRM implementation, and more.- Developed a new social media marketing strategy, using my knowledge and research to create guidelines for the content team. - Managing the production of content for both Russian and European markets, including planning and coordinating with designers and strategists.- Launched Twitter and LinkedIn profiles, operating these channels and producing english content for Twitter, LinkedIn, Instagram, and website (such as translation of cases)- Being a key member in developing a digital marketing strategy for re-entering the international market, as well as the PR strategy for the overall communication of Mildberry.

- Produced and managed content marketing including articles, webinars, and advertisements for the global market.- Managed all social media channels, increasing Facebook followers from 1,000 to 7,000 and Twitter followers from 600 to 1,000+. - Analyzed and revamped all Facebook advertising and launched Twitter advertising, resulting in a 100% increase in new leads.- Effectively communicated with developers, designers and sales reps in order to deliver the best marketing campaigns in strict deadlines. Was the key translator between departments increasing communication between international departments.- Worked in cooperation with the Russian marketing department in organizing yearly conference 'amoCONF' for 25,000 attendees, whereby I worked on inviting speakers as well as being a part of the managing team for Steve Wozniak before and during the event.- Lead a re-branding campaign across all marketing channels in order to create a stronger more cohesive brand message. Was a key part of creating a new marketing pipeline to increase qualified leads for the sales department.

• Assisted in the market analysis for the development of an Online Real Estate Investment Platform for the UK market, presenting theresults to the Project Development team.• Advised in competitor and audience analyses with the knowledge of the UK market, such as in the assessment of traditional RealEstate Investment firms and the changes in the market segments.• Assisted on the development of the competitive advantage and marketing strategy from the results gathered, compiling thegeneration of ideas into a Market Research Presentation.

• Assisted Account Managers in preparing client briefs and presentations for several European companies such as Ferrero Rocher andPodravka.• Improved the quality of presentations through the proficient knowledge in the english language.• Helped to decide on packaging designs for the development of Ferrero Rocher product, whereby I assisted with design propositionsfor the US/UK market.• Responsibility in following the product development timeline, whereby I monitored that the creative team delivered brand designsto the account team on time.• Worked on developing a brand name for the new Ferrero Rocher product.