David Bernard Email & Phone Number

I am an industry recognized expert in CRM, database marketing, analytics, business strategy and business intelligence bringing more than 20 years experience helping Fortune 1000 companies make the best use of data and analytics to serve business objectives. My primary objective in working with businesses is to help them make the right decisions the first time as opposed to the typical never ending cycle of trial on error that is costly and ineffective.I have built and managed several database marketing consulting businesses for marketing agencies within the Omnicom and Interpublic companies prior to founding DB Marketing Technologies in 1999. DB Marketing Technologies is a business insights management consulting firm specializing in customer analytics, data collection, database design and database optimization. DB Marketing Technologies works closely with marketers, brand managers, market researchers and other senior executives to improve customer insights through better analytics and data collection. DBMT helps companies achieve their goals by delivering both issue-specific and enterprise solutions.I have worked with Abbott, Adolor Corporation, AGLS, American Telecast, Amazon.com, AstraMerck, AstraZeneca, AT&T/TCI, Bausch & Lomb, Bayer Diagnostics, Bell Atlantic, Bristol-Myers Squibb, Citigroup, Chase, Eli Lilly, Elizabeth Arden, General Motors, GTE, HBO Direct, Holiday Inn Worldwide, Johnson & Johnson, M&Ms/Mars, Mercedes-Benz, Merck, MetLife, Ortho, Paccar, Pfizer, Qwest, Roche Laboratories, Sanofi-Aventis, Sotheby’s.Com, Sprint, 3Com, USPS, and Vanguard. As a speaker at industry conferences and summits, I have served as both chairperson and presenter in events produced by the Direct Marketing Association, Center for Business Intelligence (CBI), the Institute for International Research (IIR), and Eyeforpharma. My articles have appeared in DM News, DIrect Magazine and DTC perspectives.Specialties: CRM architecture, CRM operations processes, customer databases, analytic datamarts, analytic measures and metrics, integration of analytics, data management, business process and marketing.

Listed skills include Analytics, Crm, Direct Marketing, Management, and 38 others.