David Escobar Email & Phone Number

Nampa, ID, US

Chicago, Illinois, US

Seattle, Washington, US

• Employee #1 at venture backed Amazon Aggregator (raised over $170M in less than 1 year); Manage ads, store operations, DTC sites, acquisition due diligence, forecasting, analytics and strategy
• Rapidly scaled sales by optimizing ads and listings that led to 200% - 700% YoY sales increases
• My first day, we bought our first company. 2 weeks later our second company. I was the only employee the first 2 weeks. Then we brought on a supply chain and customer service person but I ran both brands. 40 days from.
• Brought on to help on due diligence prior to acquisition, transitioning brands we buy, running them post close, getting them into new selling channels to expand sales and building out our databases and reporting.
• Focused on growth marketing via Amazon Ads, social ads, search ads, affiliates, email, sms and content marketing.
• Managed multiple DTC sites of companies we acquired end to end to drive growth via ads & site optimizations.

Boise, ID, US

• Reduced monthly churned customers by over 50% from prior and current year through multi-channel campaigns on customer cohorts (new, churn, active). Grew repurchase rate, purchase frequency and LTV of customers cohorts.
• Rebuilt Facebook, SEM & PLA programs which on significantly lower spend produced sharp increases in YoY revenue, ROAS and conversion rates that targeted customers in cohorts.
• Launched direct mail to customer cohorts which delivered growth in revenue, repurchase rates and LTV. Used multi-cell incrementality testing.
• Launched lifecycle email campaigns that target customers to drive up repurchase rates and LTV by +15% from baselines.
• Spearheaded Amazon store by growing monthly sales +300% in less than 12 months while also producing larger exponentially growing positive profits each month.
• Designed and executed campaign strategy across customer lifecycle in email, push, in-app, direct mail and all paid marketing.

Salt Lake City, UT, US

• Grew mobile app installs through combination of internal channels and scaling paid ads by over 110%.
• Lead effort to develop internally designed push notification tool that has led to almost 100% lift of sales on channel from the ground up. Redefined UI and added personalization into platform.
• Grew penetration of sales & traffic on apps through lifecycle and acquisition tactics by +40% in less than 12 months.
• Lead Messenger business and roadmap. Built features to expand tasks within experience and grew sales by +10%.
• Own all campaigns that drive app installs, app purchases and app retention. Scaled up multiple channels and tactics across lifecycle, owned and performance marketing thru precise incrementality test & learn initiatives.
• Lead a team of specialists plus an analyst that focus on growing mobile apps and Messenger active users and sales.

Bradenton, FL, US

• Improved Shopping ROI by +35% and grew sales +200% with new bidding and product group structures.
• Grew the affiliate business by 100% in three years while improving ROI through strategic media negotiations.
• Launched and led geo-targeted YouTube campaign that drove brick & mortar plus ecommerce growth of +5%.
• Scaled and optimized Facebook ads by launching micro-personalized campaigns which drove growth in new and active customer repurchasing by more than +12% against control groups.
• Introduced and oversaw test then full rollout of Google store beacons for tracking ad impact on store transactions.
• Built new strategy for display ads which drove +21% growth traffic levels, ROI and revenue in less than 7 months.

Bradenton, FL, US

• Won Bealls Traveling Trophy Exceeding Expectation Award for work on central fulfillment ecommerce project. Lead team that proposed ideal strategy which led to over +600% growth in 6 years and delivered positive ROI.
• By unifying the ecommerce business data, I was able to uncover opportunities to incrementally grow sales profitability through adjustments in business strategy for ship thresholds, coupon layers and performance.
• Collaborated with University of Florida to create new model to implement for product recommendations that could improve sales by an additional 10% while simultaneously driving new product traffic via dynamic boosting.
• Designed in-house data cube for ecommerce data for use in reporting, analytics and identifying opportunities. Used throughout the merchandising, marketing, operational, engineering, product and finance teams.
• Developed weekly, monthly, quarterly & yearly KPI and executive reporting that produced actionable insights.
• Owned creating all aspects of ecommerce financial plans end to end with goal of optimizing contribution margin and revenue growth via optimization of investments to maximize return and streamlining expenses through P&L.

Bradenton, FL, US

• Streamlined monthly Long-Range Projection (LRP) plans to enable a faster turnaround. Built more precise methodology for projecting sales, margin and expenses by bringing in new datasets to forecast against.
• Developed a “New Store Performance” template to assist in evaluating new capital projects that reduced risk in investments due to modeling historical data to predict probabilistically most likely scenarios for decisions.
• Winner of the Ecommerce Commitment to Excellence Award in 2011 for creating repeatable template to scale company and Amazon ecommerce businesses. Resulted +60% growth for merchants in less than 12 months.

Bradenton, FL, US

• Winner in the 2007 Big Idea Contest: after spearheading idea to create a loyalty program currently used today.
• Scaled ecommerce business for dresses category on company & Amazon by +250% in less than 12 months.

Richfield, Minnesota, US

• Served as B2B technology consultant and sales representative for retail location of Fortune 100 company with more than $35B in annual revenue. Provided business technology consultation services. Evaluated and resolved.
• Rewarded for outstanding performance with recognition as Lab Store MVP in 2006.
• Proactively developed and implemented key market analysis initiatives, including customer survey to evaluate demand for training services, in order to create successful system to meet customer needs.
• Successfully coordinated in-store training business model, providing customer product education; supervised and instructed a group of customers for key pilot programs.

Bachelor'S Degree, Finance

Associate Of Arts (A.A.), Liberal Arts And Sciences/Liberal Studies