David Escobar's Location
Nampa, Idaho, United States, United States
David Escobar's Contact Details
David Escobar work email
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David Escobar personal email
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David Escobar phone numbers
About David Escobar
Analytical and entrepreneurial professional able to see the big picture and identify a path to support a business’s success. Skilled at developing models and analyzing data using tools like SQL to aggregate big data into actionable insights. Adept at building strategies to overcome obstacles and take action on opportunities. Strong technical background to build roadmaps, requirements, designs and software (server & client) across multiple spaces. Drives teams to achieving goals by focusing on fundamentals, developing chemistry, empowering teams.
David Escobar's Current Company Details
Clothesline Cleaners
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Company Owner
Nampa, ID, US
- Website:
- clotheslinecleaners.com
- Employees:
- 22
David Escobar Work Experience Details
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Company OwnerClothesline CleanersNampa, Id, Us
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Senior Director Of Channel Strategy & OptimizationKin Insurance Feb 2023 - PresentChicago, Illinois, Us -
Growth MarketingCap Hill Brands Oct 2020 - Jan 2023Seattle, Washington, Us•Employee #1 at venture backed Amazon Aggregator (raised over $170M in less than 1 year); Manage ads, store operations, DTC sites, acquisition due diligence, forecasting, analytics and strategy•Rapidly scaled sales by optimizing ads and listings that led to 200% - 700% YoY sales increases•My first day, we bought our first company. 2 weeks later our second company. I was the only employee the first 2 weeks. Then we brought on a supply chain and customer service person but I ran both brands. 40 days from my start date we acquired a third company. Within 48 days of my start, with 3 total employees, we had acquired 5 companies. Going from zero annualized sales to tens of millions in sales. Today, 24 months later we own 33 brands, hundreds of millions in annualized sales and just raised a $100m round from black rock, among others. •Brought on to help on due diligence prior to acquisition, transitioning brands we buy, running them post close, getting them into new selling channels to expand sales and building out our databases and reporting.•Focused on growth marketing via Amazon Ads, social ads, search ads, affiliates, email, sms and content marketing. •Managed multiple DTC sites of companies we acquired end to end to drive growth via ads & site optimizations. -
Associate Director Performance Marketing, Pricing And PromotionsBodybuilding.Com Oct 2019 - Oct 2020Boise, Id, Us•Reduced monthly churned customers by over 50% from prior and current year through multi-channel campaigns on customer cohorts (new, churn, active). Grew repurchase rate, purchase frequency and LTV of customers cohorts by over 25% in less than 6 months by rebuilding channel and campaign tactics. LTV grew after enactment of new promotion, lifecycle and performance marketing strategies.•Rebuilt Facebook, SEM & PLA programs which on significantly lower spend produced sharp increases in YoY revenue, ROAS and conversion rates that targeted customers in cohorts.•Launched direct mail to customer cohorts which delivered growth in revenue, repurchase rates and LTV. Used multi-cell incrementality testing.•Launched lifecycle email campaigns that target customers to drive up repurchase rates and LTV by +15% from baselines.•Spearheaded Amazon store by growing monthly sales +300% in less than 12 months while also producing larger exponentially growing positive profits each month.•Designed and executed campaign strategy across customer lifecycle in email, push, in-app, direct mail and all paid marketing.•Partnered with analytics to define new marketing databases and reporting, building a data driven test oriented mindset and making data actionable. Built test reporting to measure incremental lift of experiments across tactics in promotions, lifecycle and performance marketing. •Built promotions database to aggregate data into a recommendation system that outputs optimal promotions to beat sales, margin and CR goals. Designed new pricing model that increased CR by more than +17%, AOV by more than +4%, margin rates by more than +15% and led to significant sales & customer growth.•Transformed manual promotion process by creating AWS serverless app to automate over 200 hours per week of work across multiple teams in less than 90 days using a single non-engineer on my team to help me build it. Integrated it to work with Jira API and Oracle ATG website platform. -
Mobile Marketing ManagerZulily Sep 2017 - Oct 2019Salt Lake City, Ut, Us•Grew mobile app installs through combination of internal channels and scaling paid ads by over 110%. •Lead effort to develop internally designed push notification tool that has led to almost 100% lift of sales on channel from the ground up. Redefined UI and added personalization into platform.•Grew penetration of sales & traffic on apps through lifecycle and acquisition tactics by +40% in less than 12 months.•Lead Messenger business and roadmap. Built features to expand tasks within experience and grew sales by +10%.•Own all campaigns that drive app installs, app purchases and app retention. Scaled up multiple channels and tactics across lifecycle, owned and performance marketing thru precise incrementality test & learn initiatives.•Lead a team of specialists plus an analyst that focus on growing mobile apps and Messenger active users and sales. •Implemented new Mobile Marketing Measurement Platform (Branch) then partnered in building predictive LTV model for running acquisition and reengagement campaigns to fuel growth in customer LTV across cohorts.•Partner with development teams to enhance mobile app code, push notification platform code and analytics data. -
Senior Manager Digital Marketing, Marketplaces, Analytics And PlanningBealls, Inc. Aug 2014 - Aug 2017Bradenton, Fl, Us•Improved Shopping ROI by +35% and grew sales +200% with new bidding and product group structures.•Grew the affiliate business by 100% in three years while improving ROI through strategic media negotiations.•Launched and led geo-targeted YouTube campaign that drove brick & mortar plus ecommerce growth of +5%. •Scaled and optimized Facebook ads by launching micro-personalized campaigns which drove growth in new and active customer repurchasing by more than +12% against control groups.•Introduced and oversaw test then full rollout of Google store beacons for tracking ad impact on store transactions.•Built new strategy for display ads which drove +21% growth traffic levels, ROI and revenue in less than 7 months.•Launched marketplace expansion strategy by spearheading addition eBay, Jet, Rakuten, Sears and Wal-Mart. Owned contract negotiations, launch requirements, pro-forma models and daily operations. Rapidly grew channels.•Spearheaded geo-filter Snap Ads campaign that led to 250K impressions and high engagement in test markets.•Built and lead teams running performance marketing, digital marketplaces, analytics & planning. -
Ecommerce Web Analytics And Planning ManagerBealls, Inc. May 2012 - Aug 2014Bradenton, Fl, Us•Won Bealls Traveling Trophy Exceeding Expectation Award for work on central fulfillment ecommerce project. Lead team that proposed ideal strategy which led to over +600% growth in 6 years and delivered positive ROI. •By unifying the ecommerce business data, I was able to uncover opportunities to incrementally grow sales profitability through adjustments in business strategy for ship thresholds, coupon layers and performance marketing. Resulted in +20% in ship income/order, +20% in revenue, orders and unique customers purchasing.•Collaborated with University of Florida to create new model to implement for product recommendations that could improve sales by an additional 10% while simultaneously driving new product traffic via dynamic boosting.•Designed in-house data cube for ecommerce data for use in reporting, analytics and identifying opportunities. Used throughout the merchandising, marketing, operational, engineering, product and finance teams. •Developed weekly, monthly, quarterly & yearly KPI and executive reporting that produced actionable insights.•Owned creating all aspects of ecommerce financial plans end to end with goal of optimizing contribution margin and revenue growth via optimization of investments to maximize return and streamlining expenses through P&L.
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Financial Analyst-Strategic PlanningBealls, Inc. Aug 2011 - May 2012Bradenton, Fl, Us•Streamlined monthly Long-Range Projection (LRP) plans to enable a faster turnaround. Built more precise methodology for projecting sales, margin and expenses by bringing in new datasets to forecast against. •Developed a “New Store Performance” template to assist in evaluating new capital projects that reduced risk in investments due to modeling historical data to predict probabilistically most likely scenarios for decisions.•Winner of the Ecommerce Commitment to Excellence Award in 2011 for creating repeatable template to scale company and Amazon ecommerce businesses. Resulted +60% growth for merchants in less than 12 months.
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Merchandise TechnicianBealls, Inc. Apr 2007 - Aug 2011Bradenton, Fl, Us•Winner in the 2007 Big Idea Contest: after spearheading idea to create a loyalty program currently used today.•Scaled ecommerce business for dresses category on company & Amazon by +250% in less than 12 months.
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Business Technology ProfessionalBest Buy Oct 2004 - Jan 2007Richfield, Minnesota, UsServed as B2B technology consultant and sales representative for retail location of Fortune 100 company with more than $35B in annual revenue. Provided business technology consultation services. Evaluated and resolved technical issues to achieve total customer satisfaction. Presented products and services. Documented sales estimates and transactions. Tracked customer base; evaluated consumer habits and store satisfaction, and recommended to management steps for improved effectiveness, cost control, and business improvements. Trained and mentored new associates in job duties and effective selling techniques. • Rewarded for outstanding performance with recognition as Lab Store MVP in 2006.• Proactively developed and implemented key market analysis initiatives, including customer survey to evaluate demand for training services, in order to create successful system to meet customer needs.• Successfully coordinated in-store training business model, providing customer product education; supervised and instructed a group of customers for key pilot programs.
David Escobar Skills
Trend Analysis
Financial Analysis
Google Analytics
Microsoft Excel
E Commerce
Customer Service
Retail
Project Management
Strategic Financial Planning
Financial Modeling
Strategic Planning
Ibm Iseries
Microsoft Office
Microsoft Word
As400 System
Crystal Reports
Financial Reporting
Access Database
Lawson General Ledger
Mac Os X
Windows
Proformas
Long Range Planning
Financial Projection
Financial Forecasting
Financial Accounting
Cash Flow Forecasting
Financial Statements
Capital Project Analysis
Monthly Close Process
Budget Process
Data Modeling
Mathematical Modeling
Mathematical Analysis
Statistical Finance
Statistical Modeling
Business Objects
Odbc
Ms Excel Pivot Tables
Ibm Websphere Commerce
Coremetrics Analytics
Sql
Mobile Marketing
Sprint Planning
Mobile Applications
Mobile Commerce
Mobile Testing
Google Adwords
Facebook Marketing
Social Media Marketing
David Escobar Education Details
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University Of South FloridaFinance -
State College Of Florida-Manatee-SarasotaLiberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about David Escobar
What company does David Escobar work for?
David Escobar works for Clothesline Cleaners
What is David Escobar's role at the current company?
David Escobar's current role is Company Owner.
What is David Escobar's email address?
David Escobar's email address is da****@****nds.com
What is David Escobar's direct phone number?
David Escobar's direct phone number is +194170*****
What schools did David Escobar attend?
David Escobar attended University Of South Florida, State College Of Florida-Manatee-Sarasota.
What skills is David Escobar known for?
David Escobar has skills like Trend Analysis, Financial Analysis, Google Analytics, Microsoft Excel, E Commerce, Customer Service, Retail, Project Management, Strategic Financial Planning, Financial Modeling, Strategic Planning, Ibm Iseries.
Who are David Escobar's colleagues?
David Escobar's colleagues are Savanna Hales, Daniel Huddleston, Jamar Rose, Clothesline Cleaners, Mirejla Ponjevic, Inkeri Rantanen, Geeta Hardasani.
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