David Bethea Email & Phone Number

League City, TX, US

Galveston

Supports the growth goals of the organization by developing and executing marketing and communications plans. Plans are developed in partnership with Marketing leadership, Service Line Directors and clinical leadership, as well as marketing and communications team members. Plans are then implemented with tactics tracked, observed and measured against key.

• Marketing Specialist that develops and supports marketing and brand strategies, manages over 25 super-consumer relationships and has increased social media presence by 505%.
• Develop and maintain relationships with partners and brand influencers.
• Assist with the development of the annual marketing plan and brand strategy.
• Recommends strategy and tactics to capture target audiences.
• Manages and executes product promotions including strategies, tactics, messaging and measurement of campaign.
• Partners with Sales to provide support with vendor account management, collateral materials, customer promotions, trade shows and all customer sample requests.

• The Aerospace Transition Center was created by Workforce Solutions to meet the challenges of the Shuttle Fly-Out. The center offers individualized career counseling and transition support services to the Aerospace.
• Work with NASA, USA, Boeing, Jacobs, Lockheed Martin, and other contractor HR principals and executives to successfully present Workforce Solutions services to a workforce of over 20,000 employees and subcontractors.
• Facilitate numerous Workshops on LinkedIn, Networking, Interview skills and Internet Job Searches with attendance from 5 to 50 professional to executive level employees.
• Create monthly marketing materials and templates to promote workshops and seminars, as well as manage web-based registration site.
• Manage web content and social media efforts for career opportunities, workshop awareness and registration, and email campaigns.
• Event management for business development and client retention.

• Driving member of marketing team for establishing and building strategic partnerships; developing and implementing marketing and program strategies; design, create and distribute marketing collateral; and promoting.
• Develop and execute marketing strategies for over 25 top tier Business to Business relationships in the healthcare, IT, and commercial vehicle channels that resulted in a 20% average year-over-year sales growth.
• Support a sales force of over 200 representatives with customer needs analysis, customized marketing collateral, and attendance at vendor meetings.
• Conduct marketing and business development presentations, webinars, and training to create business opportunities and sales success.
• Develop and manage formal, as well as grassroots, marketing, communication, and web campaigns with end-to-end execution of strategies.
• Plan, coordinate, and execute hundreds of trade shows, sales meetings, event logistics and post-show ROI analysis for lead generation.

Joined team of four associates to provide marketing support to National sales force and Vendor channels.Completed American Express training for Brand, Communication, and Legal requirements to protect, promote, and enhance corporate identity.American Express sold our business unit to KeyBank in December 2004. I remained with the company and joined the.

Joined First Sierra Financial as the stand-alone, in-house marketing employee and quickly hit the ground running. With exponential growth, First Sierra Financial was purchased by American Express in 2001 to expand on their existing equipment finance business unit. I was retained during the transition and received a standing ovation from the sales team.

As a Graphic Designer, my primary roles and responsibilities included all aspects of design for print and electronic communications, including traditional print collaterals, ads, tradeshow graphics, direct mailers, some video production and photography.

Bachelor Of Arts, Communication And Media Studies

Advertising And Marketing, Broadcasting

Education record

Education record

Associate Of Arts And Sciences (A.A.S.), Communications - Radio And Television Broadcasting

Activities and Societies: KACC - On-Air Talent