David Bethea Email & Phone Number

League City, Tx, Us

Galveston

Supports the growth goals of the organization by developing and executing marketing and communications plans. Plans are developed in partnership with Marketing leadership, Service Line Directors and clinical leadership, as well as marketing and communications team members. Plans are then implemented with tactics tracked, observed and measured against key performance indicators.

Marketing Specialist that develops and supports marketing and brand strategies, manages over 25 super-consumer relationships and has increased social media presence by 505%.• Develop and maintain relationships with partners and brand influencers.• Assist with the development of the annual marketing plan and brand strategy.• Recommends strategy and tactics to capture target audiences.• Manages and executes product promotions including strategies, tactics, messaging and measurement of campaign.• Partners with Sales to provide support with vendor account management, collateral materials, customer promotions, trade shows and all customer sample requests.• Maintain and manage all customer data base requirements.• Initiate and approve packaging graphics and design.• Assist with overall brand responsibility including category trends, promotional support, partner relationships, competitive activity, new product initiatives and market research.

The Aerospace Transition Center was created by Workforce Solutions to meet the challenges of the Shuttle Fly-Out. The center offers individualized career counseling and transition support services to the Aerospace Industry.Member of elite team of recruiters tasked with aiding NASA aerospace employees transition to private industry, while building relationships with employers in order to retain professional talent in the Houston Metro area.• Work with NASA, USA, Boeing, Jacobs, Lockheed Martin, and other contractor HR principals and executives to successfully present Workforce Solutions services to a workforce of over 20,000 employees and subcontractors.• Facilitate numerous Workshops on LinkedIn, Networking, Interview skills and Internet Job Searches with attendance from 5 to 50 professional to executive level employees.• Create monthly marketing materials and templates to promote workshops and seminars, as well as manage web-based registration site.• Manage web content and social media efforts for career opportunities, workshop awareness and registration, and email campaigns.• Event management for business development and client retention.• Educate and assist numerous clients in resources, branding, and transitioning skills.• Review and critique resumes for aerospace personnel to position them for success in seeking careers in new industries. • Provide career counseling, labor market information, SEO, and job leads for candidates.• Review, evaluate, and perform searches for qualified candidates to available jobs.• Represent the team and company to clients, partners, and government agencies.

Driving member of marketing team for establishing and building strategic partnerships; developing and implementing marketing and program strategies; design, create and distribute marketing collateral; and promoting products and services to increase sales growth year-over-year. • Develop and execute marketing strategies for over 25 top tier Business to Business relationships in the healthcare, IT, and commercial vehicle channels that resulted in a 20% average year-over-year sales growth. • Support a sales force of over 200 representatives with customer needs analysis, customized marketing collateral, and attendance at vendor meetings.• Conduct marketing and business development presentations, webinars, and training to create business opportunities and sales success.• Develop and manage formal, as well as grassroots, marketing, communication, and web campaigns with end-to-end execution of strategies.• Plan, coordinate, and execute hundreds of trade shows, sales meetings, event logistics and post-show ROI analysis for lead generation. • Developing and update MARCOM materials and company website for segment verticals and new sales divisions;• In-house advertising initiatives including ad creation and production, direct mail campaigns, copy writing, and media buy efforts; • Write and edit copy for trade magazines, company newsletter, and public relation announcements; • Conduct marketing training for new channel partners and sales personnel;• Create value to the organization and customer partnerships through marketing initiatives that reduce expenses and increase revenue;• Build alliances with Senior Executives and Sales Management teams, as well as cross-functional groups, to achieve stated goals and deadlines;• Exceptional client service provider who fully understands the critical importance of the Sales role to the success of the organization;• Excellent time management, communication, presentation, and organizational skills.

Joined team of four associates to provide marketing support to National sales force and Vendor channels.Completed American Express training for Brand, Communication, and Legal requirements to protect, promote, and enhance corporate identity.American Express sold our business unit to KeyBank in December 2004. I remained with the company and joined the existing Key National Finance marketing/communications team.

Joined First Sierra Financial as the stand-alone, in-house marketing employee and quickly hit the ground running. With exponential growth, First Sierra Financial was purchased by American Express in 2001 to expand on their existing equipment finance business unit. I was retained during the transition and received a standing ovation from the sales team.

As a Graphic Designer, my primary roles and responsibilities included all aspects of design for print and electronic communications, including traditional print collaterals, ads, tradeshow graphics, direct mailers, some video production and photography.

Bachelor Of Arts, Communication And Media Studies

Advertising And Marketing, Broadcasting

Education record

Education record

Associate Of Arts And Sciences (A.A.S.), Communications - Radio And Television Broadcasting

Activities and Societies: KACC - On-Air Talent