David Fields Email & Phone Number

Morristown, NJ, US

Durham, North Carolina, US

Provides Omnichannel Marketing Strategy consulting services for pharmaceutical marketing programs targeting HCPs (Healthcare Professionals), and Consumers (DTC) for Web, Email, Direct Mail, Media and Contact Center channels within the Transplant, Oncology, Endocrinology, and Orthopedic categories. Maintains an in-depth knowledge of the brand team’s.

Zurich, CH

• Business Area Marketing Manager for the Investment Bank responsible for development, implementation, advice and post-campaign measurement of marketing programs at local, regional, and international levels. Manage.
• Partner with global counterparts to improve project management tool (Workfront) which streamlines legal and compliance approvals.
• Collaborate with team members on strategic planning of new and ongoing projects.

London, London, GB

• On-site Brand Marketing manager at key professional services firm. Work directly with Brand Management Director as their key liaison and contact to their agency and media partners in executing marketing programs.
• Developed brand campaign overview presentation for Chief Marketing Officer and Lead Partner that summarized quarterly highlights and results.

New York, NY, US

• Managed global integrated marketing activities supporting corporate finance and transportation & international finance sales team. Collaborated on annual strategic marketing plan. Oversaw $1M marketing budget. Led.
• Initiated electronic newsletter for two clients reaching broad recipients, earning newsletter open rate ~200% higher than industry average, growing brand awareness and generating additional leads.
• Created new corporate brochure highlighting 30+ industries which CIT does business, providing salesforce ability to cross-sell breadth of services company provides.
• Developed new design and format for company’s annual departmental summary presented to Board of Directors, increasing readability.
• Executed numerous content pieces showcasing team’s thought leadership across all businesses, differentiating CIT’s expertise and industry relevance.

• Led marketing support including interactive, print, and market research for direct-to-physician and direct-to-consumer clients of Fortune 500 pharmaceutical companies and top healthcare industry publications. Initiated.
• Collaborated with upper management on new low testosterone product launch, determining correct positioning in propelling brand as major player.
• Launched new digital Merck book targeting medical students, driving increased overall sales.
• Worked in partnership with West Coast team improving processes, saving team time and effort in carrying out responsibilities.
• Maintained excellent client relations through regular communication on current and upcoming initiatives, earning accolades from clients and repeat business.

Lawrence Township, NJ, US

• Provided marketing support for direct-to-physician and direct-to-consumer including development of print ads, collateral, and web materials for hepatitis B drug. Led communication strategies and implemented marketing.
• Developed strategic creative briefs, providing successful framework for all projects.
• Devised promotional and direct marketing strategies, driving sales through hepatitis B patient education and achieving 5-10% growth per month.

Hackensack, NJ, US

• Oversaw and developed marketing support for auto insurance and medical malpractice insurance clients including campaign launch, television, radio, print, out-of-home production, and sports sponsorships. Carried out.
• Worked closely with creative and production staffs initiating creative projects and production assignments, ensuring project timelines, budgets and deliverables were consistently met.
• Negotiated sponsorship for upcoming football season with Rutgers University leading to 3-year agreement, increasing brand awareness.
• Assisted in reconciliation of new client fee program, reducing costs for client.

US

Client: CIT Group, Inc. (financing, leasing and advisory services) Maintained excellent client relations through regular communications on current and upcoming initiatives. Led the preparation of client presentations concerning research and competitive analysis including spending trends and brand positioning. Wrote creative briefs and tracked budgets for.

New York, NY, US

Clients: Bank of America - Checking Acquisition, Consumer Real Estate Lending, Sports Sponsorships, Global Corporate Investment Bank, Small Business and Commercial Banking ServicesMaintained excellent client relations through regular communications on current and upcoming initiatives. Wrote creative briefs and tracked budgets for individual projects as.

Omaha, Nebraska, US

Clients: Bank of America - Checking Acquisition, Consumer Real Estate Lending, Sports Sponsorships, Global Corporate Investment Bank, Small Business and Commercial Banking ServicesMaintained excellent client relations through regular communications on current and upcoming initiatives. Wrote creative briefs and tracked budgets for individual projects as.

Red Bank, NJ, US

Parsippany, New Jersey, US

Rockville, Maryland, US