Provides Omnichannel Marketing Strategy consulting services for pharmaceutical marketing programs targeting HCPs (Healthcare Professionals), and Consumers (DTC) for Web, Email, Direct Mail, Media and Contact Center channels within the Transplant, Oncology, Endocrinology, and Orthopedic categories. Maintains an in-depth knowledge of the brand team’s strategies and business issues to anticipate and identify new business challenges and issues. Strategically identifies solutions for efficiencies in developing and managing program materials. Utilizes expertise in marketing channels to develop project plans, engage the appropriate partners, manage the timelines, identify risks, provide solutions, and identify deliverable interdependencies. Supports Brand Team marketing objectives with Omnichannel tactical pull through, in partnership with channel SMEs, creative teams, and operations partners. Leads the design and development of program content and marketing collateral in collaboration with creative agencies and production partners ensuring alignment to brand strategy and channel best practices. Evaluates performance to optimize channel investments against the tactical measurement plan. Manages program assets through the MLR process and tools (PromoMats), supporting assets through review, and participating in review discussions.

Business Area Marketing Manager for the Investment Bank responsible for development, implementation, advice and post-campaign measurement of marketing programs at local, regional, and international levels. Manage integrated marketing campaigns including product marketing materials, video and microsites, email marketing (Adobe Campaign), advertising, social media communication, podcasts, event marketing and third-party conference sponsorships. Liaise between sales, business leads, and agencies and vendors to execute campaigns and projects. Ensure all programs are consistent with UBS branding and communication guidelines, meet necessary regulatory requirements and adhere to the required approval processes.• Partner with global counterparts to improve project management tool (Workfront) which streamlines legal and compliance approvals.• Collaborate with team members on strategic planning of new and ongoing projects.

On-site Brand Marketing manager at key professional services firm. Work directly with Brand Management Director as their key liaison and contact to their agency and media partners in executing marketing programs including thought leadership, collateral, email, and research. Ensure brand communications and campaigns are being leveraged and shared throughout the firm and help manage the production of new campaign content. Leverage internal marketing programs with other departments and service lines to drive synergies and maximize marketing program. Manage campaign data/results and produce reports that are disseminated to senior leadership.• Developed brand campaign overview presentation for Chief Marketing Officer and Lead Partner that summarized quarterly highlights and results.

Managed global integrated marketing activities supporting corporate finance and transportation & international finance sales team. Collaborated on annual strategic marketing plan. Oversaw $1M marketing budget. Led internal communications and drove all digital, e-mail marketing (ExactTarget), trade show, collateral / sales materials, public relations, internal communications and web content development. • Initiated electronic newsletter for two clients reaching broad recipients, earning newsletter open rate ~200% higher than industry average, growing brand awareness and generating additional leads.• Created new corporate brochure highlighting 30+ industries which CIT does business, providing salesforce ability to cross-sell breadth of services company provides. • Developed new design and format for company’s annual departmental summary presented to Board of Directors, increasing readability.• Executed numerous content pieces showcasing team’s thought leadership across all businesses, differentiating CIT’s expertise and industry relevance.

Led marketing support including interactive, print, and market research for direct-to-physician and direct-to-consumer clients of Fortune 500 pharmaceutical companies and top healthcare industry publications. Initiated and managed new jobs, developed creative briefs. Collaborated with senior management in writing and presenting marketing / tactical / communication plans for clients. • Collaborated with upper management on new low testosterone product launch, determining correct positioning in propelling brand as major player.• Launched new digital Merck book targeting medical students, driving increased overall sales.• Worked in partnership with West Coast team improving processes, saving team time and effort in carrying out responsibilities.• Maintained excellent client relations through regular communication on current and upcoming initiatives, earning accolades from clients and repeat business.

Provided marketing support for direct-to-physician and direct-to-consumer including development of print ads, collateral, and web materials for hepatitis B drug. Led communication strategies and implemented marketing efforts. Partnered with outside agencies in managing clients’ promotional and marketing efforts.• Developed strategic creative briefs, providing successful framework for all projects.• Devised promotional and direct marketing strategies, driving sales through hepatitis B patient education and achieving 5-10% growth per month.

Oversaw and developed marketing support for auto insurance and medical malpractice insurance clients including campaign launch, television, radio, print, out-of-home production, and sports sponsorships. Carried out day-to-day management of accounts including brand strategy, development and presentation of agency creative briefs, proposals, and conference reports. • Worked closely with creative and production staffs initiating creative projects and production assignments, ensuring project timelines, budgets and deliverables were consistently met.• Negotiated sponsorship for upcoming football season with Rutgers University leading to 3-year agreement, increasing brand awareness.• Assisted in reconciliation of new client fee program, reducing costs for client.

Client: CIT Group, Inc. (financing, leasing and advisory services) Maintained excellent client relations through regular communications on current and upcoming initiatives. Led the preparation of client presentations concerning research and competitive analysis including spending trends and brand positioning. Wrote creative briefs and tracked budgets for individual projects as well as campaign development within multiple groups at the client. Managed Account Executives efforts to execute all phases of projects.

Clients: Bank of America - Checking Acquisition, Consumer Real Estate Lending, Sports Sponsorships, Global Corporate Investment Bank, Small Business and Commercial Banking ServicesMaintained excellent client relations through regular communications on current and upcoming initiatives. Wrote creative briefs and tracked budgets for individual projects as well as campaign development within multiple groups at the client. Managed creative process from creative brief through production.

Clients: Bank of America - Checking Acquisition, Consumer Real Estate Lending, Sports Sponsorships, Global Corporate Investment Bank, Small Business and Commercial Banking ServicesMaintained excellent client relations through regular communications on current and upcoming initiatives. Wrote creative briefs and tracked budgets for individual projects as well as campaign development within multiple groups at the client. Managed creative process from creative brief through production.