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At Cast & Crew, as Director of Software Engineering, I drive leadership and innovation, empowering the entertainment industry with cutting-edge digital products. Our team leverages cloud technologies to streamline production workflows, revolutionizing how content is created.Previously at Principal Development Group Consulting, I architected a telemetry pipeline processing over 4 terabytes of daily data, improving video quality metrics and sustaining a billion-dollar ad revenue stream. This experience sharpened my expertise in AWS and commercial software development, skills now instrumental in delivering precision and speed to Cast & Crew’s groundbreaking solutions..
Cast & Crew
View- Website:
- castandcrew.com
- Employees:
- 3437
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Senior Director Of Software Engineering | Digital Products, Commercial SoftwareCast & CrewLos Angeles, Ca, Us -
Director Of Software Engineering - Digital ProductsCast & Crew Feb 2022 - PresentBurbank, Ca, Us -
Director Of EngineeringPrincipal Development Group Consulting Jan 2018 - Nov 2021Los Angeles, California, UsArchitected the OV Ads telemetry pipeline for real time data collection of video quality metrics and Dynamic Ad Insertions (DAI) metrics for all streaming devices through the signal pipeline. This includes hundreds of streaming sources through the thousands of edge servers to millions of devices in the field (STB’s, TVs, mobile devices, and PCs). Our software processes over 4 terabytes of DAI data every 24 hours with millions of data points captured in Prometheus, Elastic Search, and S3 (long term retention). We render this in a unified set of dashboards using Grafana which pulls together data from a multitude of data sources for charting and alerting. DAI generates over $1B of ad revenue for DirectTV annually. Our architecture is a critical component of this overall ecosystem that ensures all points of failure in the system are measured and monitored continuously. Leadership Skills Used: Executing at a high rate of speed. Firing up our engineering staff on new ways to solve complex problems with event driven software. Drove Agile teams leveraging a 2W sprint framework. Leading a team of people across several continents. Working with 3rd party Ad suppliers on daily basis.Technology Used: Golang, Python, Kafka, Kinesis, K8s, Docker, Elastic Search, AWS EventBridge, Lambda, S3, Cloud Formation, Kibana, Grafana, Prometheus, AWS Server-less Workflow. -
Director Of Software EngineeringPrincipal Development Group Consulting Jan 2017 - Jan 2018Los Angeles, California, UsCCAE (PDGC Internal Product Development)One of the main architects of our Conflict Check and Availability Engine Software tool currentlyused by several of the major movie studio houses(Disney, Fox, CBS & Sony).This software manages licensing rights and availabilities of all movie and tv assets for distributionacross all media forms and markets in over 75 countries worldwide. It calculates rights andavailabilities in terms of seconds and minutes (vs hours and days on traditional in-houseplatforms) on any asset in our customers library. This is a cloud based solution using Kafka, EC2, RDS, ElasticSearch, AWS eventBridge and scales on demand up to 100 nodes. It uses Map Reduce to break down the work across these nodes then assembles everything back into one tabbed XL document for customer review.Technology Used: Java, Golang, Kafka, AWS CloudWatch AWS RDS, AWS EC3, K8s, Docker, AWS Server-less Workflow, Angular/Node.jsLeadership Skills Used: Mentored the young engineers. Trained staff on Math Set theory on how tomanipulate number sets of dimensions, geometries, and intersections of data sets. -
Director Of Software EngineeringPrincipal Development Group Consulting Jan 2016 - Jan 2017Los Angeles, California, UsSony EntertainmentLed development and support activities for the Revenue Pipeline Management (RPM) team (12developers) and its upstream and downstream interfaces for both onshore and offshore groups.This system manages global distribution rights – both international and domestic – for 600kactive titles, across over 30k active contracts in over 100 countries and 25 languages. Thissystem plans, tracks & manages several billion dollars of licensing revenue annually.Major areas of responsibility:All conflict check modules and backing software All corporate rights merge modulesAll avails related modules and backing softwareDeal management / Title Management / Financial ReportingBudget Cube Supporting Data structuresSAP interfaces upstream and downstream (ITSM/C2C/Actuals Budget Cube)DevOps support w/Git and Jenkins and CD/CI concept supportTechnology Used: Java, SpringBoot, Oracle, Jenkins CI/CDLeadership Skills Used: Mentored staff on database process, index strategies, stored procedureoptimization. Worked on Unit test concepts, and automated test frameworks. -
Site General Manager & Director Of Software EngineeringAnaheim Ducks Jun 2010 - Jan 2016Anaheim, Ca, UsResponsible for supporting the Financial Department for all systems and data with The Rinks Development Program: • Developed JSF and .NET / web-based analytics tools that data-mined their existing SQL Server databases to present real time management insights on day to day business, YTY sales comps, and resource utilization. • Helped qualify, requirements review, system test, and select a new rink management software package that runs all facility activities, resource scheduling, and financials for seven facilities in southern California. • Trained all staff on new software. Helped define new operational procedures, customer management practices. • Data-mined all outstanding legacy data to seed the new system, solving a major roadblock to implementation issue. • Wrote corrective lens software to bridge various production data quality issues to keep business and financials running while vendor fixes were being developed. • Developed an HTML 5.0 Mobile Rink Proof of Concept App to demonstrate the benefits of mobile data, customer interaction, and information outreach to the combined -
Senior Software ArchitectSouthern California Hockey Association 2010 - 2016Worked as a volunteer on the SCAHA board to help modernize their web site and back office processes. Over the years are performed the following services and support:• Transformed existing form-based website onto a LAMP / Tomcat/ JSF / mail enabled workflow application in 90 days. • Supports over 10,000 customers and 20 clubs and tracks all aspects of Hockey registrations, games, statistics, scheduling, declarations, and league documentation. • Completely replaced the paper-based registration process with an online workflow system that uses roles, restrictions, and routing for document approval and management. • Provide a common repository for all league related data- current and historical.• Developed a software scheduling tool that manages the scheduling of 270 teams across 23 clubs and 12 divisions resulting in over 2000 games across the entire Southern California.
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General Principal Engineer & FounderGlobal Integration Inc. Jan 1995 - Apr 2012IBM Corp: Our Company designed and implement IBM’s flagship internal re-engineering project called OIM/PDH that created a single reusable component-based repository for all of IBM’s product and software offering information in all applicable languages. This system managed all of IBM’s Product Offering Information for the entire hardware division – worldwide. (ThinkPad, AS/400, AIX, Z-series, Blades, etc.) and acted as the single authoritative source for all IBM commercial based offerings on every customer facing website and e-commerce site. This system was used from late 90’s through 2012 (approx. 12 years).Toshiba: Our Company designed and implement an entirely new supply demand planning system that created a spreadsheet metaphor in java, and split planning duties by team based upon workflow rules. The process would roll up all the data by product, product family and mesh that into sales history to create trends for analysis and eventual demand orders placed against Toshiba factories worldwide. We also developed a set of BI tools that provided KPI’s for the executive team, that measured turns by product, average days on hand, average days to sell, Holding Costs, lead times, rate of returns. These were near real time measurements which was a departure from their usual delayed snapshot reports.Unisys Corp: Over the course of 8 years, worked on several critical projects.• Worked to Integrated all back office and operational systems between Unisys and Convergent Technologies (recently purchased company). This included MRP, Financial, CRM, MLM, and associated BI metrics.• Worked to implement an automated Warehouse Control System that leveraged Edge computing and wireless hand-held devices throughout their domestic based facilities (12 facilities) – 12 months - $1M budget per site.• Worked to deploy MS mail corporate wide across 16 domestic sites in 14 months.
David B. Skills
David B. Education Details
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Michigan State UniversityComputer Engineering
Frequently Asked Questions about David B.
What company does David B. work for?
David B. works for Cast & Crew
What is David B.'s role at the current company?
David B.'s current role is Senior Director of Software Engineering | Digital Products, Commercial Software.
What is David B.'s email address?
David B.'s email address is db****@****ail.com
What schools did David B. attend?
David B. attended Michigan State University.
What skills is David B. known for?
David B. has skills like Management, Leadership, Strategic Planning, Business Development, New Business Development, Customer Service, Project Management, Social Media, Public Speaking, Budgets, Coaching, Event Planning.
Who are David B.'s colleagues?
David B.'s colleagues are Linda Grimes, Madison Isolina, Meshanda Lewis, Tim Marceau, Joyce Carter, Maria Greatneck, Wendy Savoy.
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