Dave Birkmier Email & Phone Number

Remote

- Work cross-discipline with Design, Engineering, & Marketing teams on current task status and future sprint planning, in JIRA, for the entire Maple Media portfolio of over 80 apps in various stages of live-ops- Identified improvements & optimizations for central tech stack and worked with engineering team to roll out new features & systems- Regular meetings with senior executive team outlining project status, risks & mitigation plans, and future tasks- Manage external partner… Show more - Work cross-discipline with Design, Engineering, & Marketing teams on current task status and future sprint planning, in JIRA, for the entire Maple Media portfolio of over 80 apps in various stages of live-ops- Identified improvements & optimizations for central tech stack and worked with engineering team to roll out new features & systems- Regular meetings with senior executive team outlining project status, risks & mitigation plans, and future tasks- Manage external partner relationships & contracts- Manage & mentor internal revenue team Show less

Remote

-Responsible for revenue / performance forecasting & delivery-Directly handled internal & external aggregate performance reporting from over 75 different sources-Collaborated with Engineering, Design, & Content teams on a daily basis to coordinate releases and future improvement efforts-Weekly meetings with executive team to report on and discuss current performance and future updates-Managed & mentored a team varying in size from 1-8 throughout my time

San Fransisco

- Evaluated new games for monetization opportunities- Analyzed KPI & user data to determine effectiveness, sustainability, and trends surrounding current practices & latest releases- Grew Ads ARPDAU by over 40% through ad placement corrections and improved ad supply partnerships- Projected and tracked daily, monthly, and yearly performance and revenue for all RockYou owned titles

San Francisco Bay Area

- Concurrently interacted with over 35 titles to integrate, troubleshoot, and improve mobile and web based experience- Set sprints and milestones for the Engineering and QA teams ensuring on time deliveries and releases- Drove feature releases, created & executed risk mitigation plans, and communicated with stakeholders

- Launched Bakery Blitz simultaneously on Facebook, iOS, & Android platforms.- Designed, implemented, and tuned new Lands, consisting of 25 levels each, for Bakery Blitz.- Designed & spec'd new systems and modified existing ones to expand on Design's capabilities for new content.- Created various design tools using Excel, Google Script, & Google Sheets to aid in content creation and modification.- Fully in charge of 50% of game content from inception through live-ops-… Show more - Launched Bakery Blitz simultaneously on Facebook, iOS, & Android platforms.- Designed, implemented, and tuned new Lands, consisting of 25 levels each, for Bakery Blitz.- Designed & spec'd new systems and modified existing ones to expand on Design's capabilities for new content.- Created various design tools using Excel, Google Script, & Google Sheets to aid in content creation and modification.- Fully in charge of 50% of game content from inception through live-ops- Retuned and rebalanced user flow & content after game launch- Aided in technical implementation of content from other members of the Design team Show less

- Worked concurrently with over 35 titles to integrate, troubleshoot, and optimize mobile & web based programmatic ad placements.- Helped to grow Ads ARPDAU by over 40% through new ad placements and better supply partners.- Projected & tracked daily, monthly, & yearly ad revenue for all RockYou owned & operated titles.- Worked with game-side engineers & designers to optimize Incentive & Interstital ad units on a per game basis to optimize for their particular genre of game and… Show more - Worked concurrently with over 35 titles to integrate, troubleshoot, and optimize mobile & web based programmatic ad placements.- Helped to grow Ads ARPDAU by over 40% through new ad placements and better supply partners.- Projected & tracked daily, monthly, & yearly ad revenue for all RockYou owned & operated titles.- Worked with game-side engineers & designers to optimize Incentive & Interstital ad units on a per game basis to optimize for their particular genre of game and target demographic.- Streamlined reporting and tracking documents & processes to better understand trends, analyse performance, and identify issues.- Communicated and coordinated all ads releases with all live-op game releases to ensure proper testing and support of new features. Show less

San Francisco Bay Area

- Develop timelines & milestones for the team’s roadmap using JIRA & various Google Docs- Analyze newly created or acquired games for best monetization uplift with minimal UX impact- Drive feature releases, create & execute risk mitigation plans, communicate all changes to stakeholders- Setup new Ad Campaigns & manage existing ones- Analyze user data and KPI metrics to determine effectiveness, sustainability, & future trends

San Francisco Bay Area

- Develop & execute release specific test plans for functional & compliance testing- Create & distribute Release Notes for each release- Work directly with Engineering team to identify & debug issues with new features & code- Work with in-house & external games’ teams to trouble-shoot & resolve any implementation issues

Palo Alto, Ca

- Manage an Art team of 14 internal & 3 external members- Developed a live roadmap, adjusting as the overall project roadmap changed- Drove assets through several levels of Disney approval, internal & external- Ensured all assets were delivered on time and to spec- Filled the empty Content Designer role, substantially contributing to content design and game balance- Worked with the narrative team to keep future content within scope & timeline

Palo Alto, Ca

- Managed a team of 3 external QA resources- Developed functional & content driven test plans to be executed by myself & my team- Scripted frontend automated tests in Javascript & Actionscript to simulate gameplay, in both a predictable & random fashion- Scripted backend automated tests in Python to load-test servers & test various save states of accounts- Entered & tracked issues using JIRA, TestRail, & Confluence- Tested the game while in development and helped drive it… Show more - Managed a team of 3 external QA resources- Developed functional & content driven test plans to be executed by myself & my team- Scripted frontend automated tests in Javascript & Actionscript to simulate gameplay, in both a predictable & random fashion- Scripted backend automated tests in Python to load-test servers & test various save states of accounts- Entered & tracked issues using JIRA, TestRail, & Confluence- Tested the game while in development and helped drive it through the green light process- Tested the game after launch and helped maintain a regular content release cadence Show less

Scottsdale, Az

- Developed & executed test plans for developmental, functional, & compliance testing- Worked on projects as a solo tester as well as large team projects consisting of more than 25 testers- Entered & tracked bugs using JIRA and TestRail- Worked on web projects (Facebook), mobile projects (iOS & Android), and console projects (Xbox 360, PS3, & Wii)