David Blake Email & Phone Number

United Kingdom

Thought leadership and CRM strategies, Martek implementation, campaign optimization, media planning, and omnichannel 360 strategy for startups and established brands.

Dubai, AE

Implemented CRM tactics to drive repeat purchases, boosting unit per transaction, average order value, and purchase frequency.

London, GB

Increased traffic from CRM to 16% of total traffic (up from 8%) and revenue to 220M AED, a 99% increase from the previous year.

London, GB

Contract role to lead the migration of Topshop, Topman and Dorothy Perkins brands from the Cheetah Digital CRM platform to Exponea (Bloomreach) Led CRM campaigns across multiple brands in 6 territories, managed database migration, and led team development efforts.

GB

Thought leadership on CRM strategy for the re-branding of Dixons Carphone service business: Team Knowhow. The largest delivery to tech support business in the UK. Mapping CRM journeys and migrating 500+ customer lifecycle comms across sms, email and social comms. The team was then folded into the main Currys division.

London, GB

Led the development of omnichannel customer strategy for Britain’s largest mobile network with 26M customers.

Managed a team of 5 owning the complete customer lifecycle with a focus on acquisition and retention to deliver data-driven campaigns and contact strategies for the mobile market and delivered a number of handset product launches. Carphone group was the market leader at the time, and undergoing a merger with Currys Plc.

Manchester, GB

Migrated a 4.5M customer base to the Responsys (Oracle) CRM platform, including IP warming and migration planning.

Fulfilled my lifetime goal of travelling around India and Nepal

Salford, England, GB

Various roles in CRM leadership of x-sell and upsell and latterly brand leadership. Working in a matrix team for the launch of TalkTalk TV, managing a 47M AED advertising budget, working with advertising and media buying agencies to execute impactful campaigns.

New York, NY, US

Led the retention strategy by implementing improved processes, customer collateral, scripting, and an incentive scheme, increasing customer saves and identifying key reasons for churn.

London, GB

Executed retention marketing campaigns for the UK's largest education supplier, utilizing email, events, direct mail, trade press, and telemarketing.

Windsor, England, GB

Started in the contact centre after my degree, taking and resolving customer contact issues. Promoted to Product Management in process development for the British Gas launch into the Electricity Market. Drafted customer lifecycle comms and improved the customer experience for a 6M direct debit payer base.