David Blanco-Fombona
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David Blanco-Fombona Email & Phone Number

Head CX strategy and analytics at SMT
Location: São Paulo, São Paulo, Brazil 14 work roles 5 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
SMT
Role
Head CX strategy and analytics
Location
São Paulo, São Paulo, Brazil
Company size

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David Blanco-Fombona is listed as Head CX strategy and analytics at SMT, a company with 332 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for David Blanco-Fombona.

David Blanco-Fombona previously worked as Customer success at Smt and Director at Bauen Consulting. David Blanco-Fombona holds Global Management, Business Administration And Management, General from Iese Business School - University Of Navarra.

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SMT

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Profile bio

About David Blanco-Fombona

I am an expert in leveraging the voice of customers, customer journeys, omnichannel experience, and customer stories to identify meaningful insights and translate them into actionable plans.With a proven background in driving innovation through design thinking methodologies, I have successfully increased customer loyalty through various retention programs and reduced churn rates by establishing a customer-centric culture and leading churn reduction initiatives.Trusted and admired by leadership for my successful project deliveries, I maintain a pragmatic and positive approach to tackle new challenges and adapt to changing priorities.I have extensive experience in diverse markets, including LATAM, Europe, and the United States, bringing a global perspective to my work.As a lifelong learner, I am always seeking new knowledge to stay updated in the era of artificial intelligence, ensuring my skills and strategies remain cutting-edge.If you are a business owner and want to build your brand through delivering a better customer experience, we can work together.

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SMT
Smt
Head CX strategy and analytics
State of São Paulo, Brazil
Website
Employees
332
AeroLeads page
14 roles

David Blanco-Fombona work experience

A career timeline built from the work history available for this profile.

Head Cx Strategy And Analytics

Smt

State Of São Paulo, Brazil

Customer Success

Current
Smt
Mar 2023 - Present

Director

São Paulo Area, Brazil

  • Direct business change initiatives for promoting customer and employee experience. Institute a culture of change and motivation to increase personal motivation, engagement, leadership, and creativity of all employees..
  • Pioneered a multiplatform online course for women entrepreneurs aimed at enhancing customer experience.
  • Applied innovative methodologies to… Show more Direct business change initiatives for promoting customer and employee experience. Institute a culture of change and motivation to increase personal motivation.
  • Applied innovative methodologies to advocate employee and customer experience. Show less
Feb 2017 - Feb 2023

Diversity, Equity And Inclusion Consultant (Latam)

  • Develop and deploy company policies to reinforce diversity along with monitoring Diversity and Inclusion programs. Procure key metrics of diversity and inclusion and share reports to board members during presentations..
  • Ensured diversity, equity, and inclusion across the area by establishing KPIs for measuring and predicting diversity metrics.
  • Drove positive impact for… Show more Develop and deploy company policies to reinforce diversity along with monitoring Diversity and Inclusion programs. Procure key metrics of diversity and inclusion and share reports.
  • Drove positive impact for customers by promoting an inclusive company culture and organizing sessions on diversity and inclusion. Show less
Jul 2019 - Dec 2022

Ambassador

São Paulo Area, Brazil

Develop and monitor Diversity and Inclusion programs (inclusion and development of People with Develop presentations for Boards;Organize training to improve employee communication skills and team spirit;Develop company policies that reinforce diversity in the workplace,

Jan 2019 - Sep 2021

Global Head Of Customer Experience

São Paulo Area, Brazil

  • Implemented customer-centric culture across global operations to translate strategic plans into desired business results and revenue streams. Leveraged insights form customer journeys and customer pain points to.
  • Applied Design Thinking and successfully launched Customer Experience projects across six countries.
  • Designed and rolled out innovative Customer… Show more Implemented customer-centric culture across global operations to translate strategic plans into desired business results and revenue streams. Leveraged insights.
  • Designed and rolled out innovative Customer Experience programs containing key BI features for informed decision making.
  • Championed Customer Experience plans from conceptualization to globally launch across 13 countries.
  • Protected and increased revenues by designing and deploying high-value customer segmentation and full value proposition Show less
Jan 2016 - Feb 2017

Global Head Of Postpaid Value Proposition

São Paulo Area, Brazil

  • Focused on enabling customer success and generating continued business by improving customer experience. Contributed to accelerating brand promotion and expansion by launching Smart Bundles offers. Drove performance of.
  • Designed and launched churn rate reduction project with BI tools.
  • Boosted contract customer access numbers and deployed global value proposition across six countries for tablets and… Show more Focused on enabling customer success and generating continued business by improving.
  • Boosted contract customer access numbers and deployed global value proposition across six countries for tablets and smartwatches. Show less
Dec 2014 - Dec 2015

Latam Loyalty Manager

Madrid Area, Spain/ Sao Paulo, Brazil

  • Drove customer loyalty initiatives to reduce churn and enable continued business. Targeted high-value customers with new loyalty program to enhance customer experience and meet satisfaction. Raised awareness and.
  • Integrated digital collaboration platform.
  • Launched a co-branded credit card across Latin America, grew sales, and strengthened partner relations by implementing… Show more Drove customer loyalty initiatives to reduce churn and enable continued business..
  • Launched a co-branded credit card across Latin America, grew sales, and strengthened partner relations by implementing marketing best practices and establishing KPIs.
  • Expanded business operations, by negotiating new strategic partnerships and developing regional agreement opportunities.
  • Protected revenues by tracking high-value customer sales channels and implementing strategies to increase value, such as direct sales, commissioned indirect channels, migrations, communication, and pricing Show less
Jul 2012 - Nov 2014

Channels Coordinator

Venezuela

  • Tracked and utilized market trends to develop new sales channels and coordinate in enhancing sales performance in existing channels. Contributed to generate revenue and accelerate business performance by organizing and.
  • Boosted… Show more Tracked and utilized market trends to develop new sales channels and coordinate in enhancing sales performance in existing channels. Contributed to generate revenue and accelerate business.
  • Boosted sustainability, enhanced multiproduct sales, and increased customer base implementing segmentation.
  • Reviewed and restructured sales representative commissioning policy.
  • Generated revenues by upgrading telemarketing campaigns with upselling/cross-selling techniques. Show less
Nov 2011 - Jun 2012

Strategic Analysis Manager (Industrial Alliances)

Madrid Y Alrededores, España

  • Producing executive summaries and analysis from bank analyst reports regarding the Italian telecoms market and Telecom Italia´s performance to facilitate decision making.
  • Analyzing and elaborating on reports of financial and operational indicators to identify and follow trends in Telecom Italia.
  • Researching and summarizing products and services innovation from TEF and TI to exchange strategic projects.
  • Analysis and summarizing documents from financial and operative… Show more
  • Analysis and summarizing documents from financial and operative indicators to follow trends of Telecom Italia.
  • Identifying new synergy areas of best practice and joint purchasing and investment between TEF and TI to drive cost savings and collaboration. Show less
May 2011 - Oct 2011

Strategy Manager

Madrid Y Alrededores, España

  • Design and elaborate analysis from different markets to facilitate decision making (e.g. frequency spectrum, environmental analysis) and proposal of solutions.
  • Producing explanatory documents about market trends base on reports, articles and other sources of information to generate recommendations.
  • Highlighting interesting topics and information to improve decision making and understanding of future trends in each segment.
  • Designing and producing analysis about competitive… Show more
  • Designing and producing analysis about competitive, financial and marketing environments within TEF´s footprint and in others markets around the world.
  • Driving analysis of products and services offers from other Telco companies in the European market to evaluate possible implementation in other markets such as Spain.
Nov 2010 - May 2011

Coordinator Of Business Planning (Business Segment)

Venezuela

Dec 2009 - Nov 2010

Coordinator Of Business Planning

Venezuela

Apr 2009 - Nov 2009

Young Executive Development Program

Indra Group Europraxis Consulting

Venezuela

Jun 2008 - Apr 2009
Team & coworkers

Colleagues at SMT

Other employees you can reach at smttech.com.br. View company contacts for 332 employees →

5 education records

David Blanco-Fombona education

Employee Engagement

Disney Institute
FAQ

Frequently asked questions about David Blanco-Fombona

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What company does David Blanco-Fombona work for?

David Blanco-Fombona works for SMT.

What is David Blanco-Fombona's role at SMT?

David Blanco-Fombona is listed as Head CX strategy and analytics at SMT.

Where is David Blanco-Fombona based?

David Blanco-Fombona is based in São Paulo, São Paulo, Brazil while working with SMT.

What companies has David Blanco-Fombona worked for?

David Blanco-Fombona has worked for Smt, Bauen Consulting, Somos Redeg, Corewoman, and Telefónica.

Who are David Blanco-Fombona's colleagues at SMT?

David Blanco-Fombona's colleagues at SMT include Juan Felipe Sanchez Duarte, Larissa Brancaglion, Kokila Ashok, Paulo Caixeta, and Dina Dominguez.

How can I contact David Blanco-Fombona?

You can use AeroLeads to view verified contact signals for David Blanco-Fombona at SMT, including work email, phone, and LinkedIn data when available.

What schools did David Blanco-Fombona attend?

David Blanco-Fombona holds Global Management, Business Administration And Management, General from Iese Business School - University Of Navarra.

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