David Blanco-Fombona

David Blanco-Fombona Email and Phone Number

Head CX strategy and analytics @ SMT
State of São Paulo, Brazil
David Blanco-Fombona's Location
São Paulo, São Paulo, Brazil, Brazil
About David Blanco-Fombona

I am an expert in leveraging the voice of customers, customer journeys, omnichannel experience, and customer stories to identify meaningful insights and translate them into actionable plans.With a proven background in driving innovation through design thinking methodologies, I have successfully increased customer loyalty through various retention programs and reduced churn rates by establishing a customer-centric culture and leading churn reduction initiatives.Trusted and admired by leadership for my successful project deliveries, I maintain a pragmatic and positive approach to tackle new challenges and adapt to changing priorities.I have extensive experience in diverse markets, including LATAM, Europe, and the United States, bringing a global perspective to my work.As a lifelong learner, I am always seeking new knowledge to stay updated in the era of artificial intelligence, ensuring my skills and strategies remain cutting-edge.If you are a business owner and want to build your brand through delivering a better customer experience, we can work together.

David Blanco-Fombona's Current Company Details
SMT

Smt

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Head CX strategy and analytics
State of São Paulo, Brazil
Website:
smttech.com.br
Employees:
332
David Blanco-Fombona Work Experience Details
  • Smt
    Head Cx Strategy And Analytics
    Smt
    State Of São Paulo, Brazil
  • Smt
    Customer Success
    Smt Mar 2023 - Present
  • Bauen Consulting
    Director
    Bauen Consulting Feb 2017 - Feb 2023
    São Paulo Area, Brazil
    Direct business change initiatives for promoting customer and employee experience. Institute a culture of change and motivation to increase personal motivation, engagement, leadership, and creativity of all employees. Conduct training sessions to facilitate professional development and produce skills aligned with company’s talent requirements. ● Pioneered a multiplatform online course for women entrepreneurs aimed at enhancing customer experience. ● Applied innovative methodologies to… Show more Direct business change initiatives for promoting customer and employee experience. Institute a culture of change and motivation to increase personal motivation, engagement, leadership, and creativity of all employees. Conduct training sessions to facilitate professional development and produce skills aligned with company’s talent requirements. ● Pioneered a multiplatform online course for women entrepreneurs aimed at enhancing customer experience. ● Applied innovative methodologies to advocate employee and customer experience. Show less
  • Somos Redeg
    Diversity, Equity And Inclusion Consultant (Latam)
    Somos Redeg Jul 2019 - Dec 2022
    Develop and deploy company policies to reinforce diversity along with monitoring Diversity and Inclusion programs. Procure key metrics of diversity and inclusion and share reports to board members during presentations. Contribute to enhance employee motivation, communication, and team spirit by organizing cross-functional trainings.● Ensured diversity, equity, and inclusion across the area by establishing KPIs for measuring and predicting diversity metrics. ● Drove positive impact for… Show more Develop and deploy company policies to reinforce diversity along with monitoring Diversity and Inclusion programs. Procure key metrics of diversity and inclusion and share reports to board members during presentations. Contribute to enhance employee motivation, communication, and team spirit by organizing cross-functional trainings.● Ensured diversity, equity, and inclusion across the area by establishing KPIs for measuring and predicting diversity metrics. ● Drove positive impact for customers by promoting an inclusive company culture and organizing sessions on diversity and inclusion. Show less
  • Corewoman
    Ambassador
    Corewoman Jan 2019 - Sep 2021
    São Paulo Area, Brazil
    Develop and monitor Diversity and Inclusion programs (inclusion and development of People with Develop presentations for Boards;Organize training to improve employee communication skills and team spirit;Develop company policies that reinforce diversity in the workplace,
  • Telefónica
    Global Head Of Customer Experience
    Telefónica Jan 2016 - Feb 2017
    São Paulo Area, Brazil
    Implemented customer-centric culture across global operations to translate strategic plans into desired business results and revenue streams. Leveraged insights form customer journeys and customer pain points to incorporate customer experience into overall business direction and influence business decisions based on consumer behavior.● Applied Design Thinking and successfully launched Customer Experience projects across six countries. ● Designed and rolled out innovative Customer… Show more Implemented customer-centric culture across global operations to translate strategic plans into desired business results and revenue streams. Leveraged insights form customer journeys and customer pain points to incorporate customer experience into overall business direction and influence business decisions based on consumer behavior.● Applied Design Thinking and successfully launched Customer Experience projects across six countries. ● Designed and rolled out innovative Customer Experience programs containing key BI features for informed decision making.● Championed Customer Experience plans from conceptualization to globally launch across 13 countries. ● Protected and increased revenues by designing and deploying high-value customer segmentation and full value proposition Show less
  • Telefonica
    Global Head Of Postpaid Value Proposition
    Telefonica Dec 2014 - Dec 2015
    São Paulo Area, Brazil
    Focused on enabling customer success and generating continued business by improving customer experience. Contributed to accelerating brand promotion and expansion by launching Smart Bundles offers. Drove performance of existing products and services and introduced innovation to increase clientele.● Designed and launched churn rate reduction project with BI tools. ● Boosted contract customer access numbers and deployed global value proposition across six countries for tablets and… Show more Focused on enabling customer success and generating continued business by improving customer experience. Contributed to accelerating brand promotion and expansion by launching Smart Bundles offers. Drove performance of existing products and services and introduced innovation to increase clientele.● Designed and launched churn rate reduction project with BI tools. ● Boosted contract customer access numbers and deployed global value proposition across six countries for tablets and smartwatches. Show less
  • Telefónica
    Latam Loyalty Manager
    Telefónica Jul 2012 - Nov 2014
    Madrid Area, Spain/ Sao Paulo, Brazil
    Drove customer loyalty initiatives to reduce churn and enable continued business. Targeted high-value customers with new loyalty program to enhance customer experience and meet satisfaction. Raised awareness and introduced customer-centric programs, while leveraging key elements of customer research and market analytics.● Integrated digital collaboration platform.● Launched a co-branded credit card across Latin America, grew sales, and strengthened partner relations by implementing… Show more Drove customer loyalty initiatives to reduce churn and enable continued business. Targeted high-value customers with new loyalty program to enhance customer experience and meet satisfaction. Raised awareness and introduced customer-centric programs, while leveraging key elements of customer research and market analytics.● Integrated digital collaboration platform.● Launched a co-branded credit card across Latin America, grew sales, and strengthened partner relations by implementing marketing best practices and establishing KPIs. ● Expanded business operations, by negotiating new strategic partnerships and developing regional agreement opportunities. ● Protected revenues by tracking high-value customer sales channels and implementing strategies to increase value, such as direct sales, commissioned indirect channels, migrations, communication, and pricing Show less
  • Telefónica
    Channels Coordinator
    Telefónica Nov 2011 - Jun 2012
    Venezuela
    Tracked and utilized market trends to develop new sales channels and coordinate in enhancing sales performance in existing channels. Contributed to generate revenue and accelerate business performance by organizing and managing sales and marketing campaigns. Uncovered performance gaps of tele sales, retail, and door-to-door channels and implemented corrective actions to drive productivity. Enabled informed business decisions by preparing and presenting financial Executive Report.● Boosted… Show more Tracked and utilized market trends to develop new sales channels and coordinate in enhancing sales performance in existing channels. Contributed to generate revenue and accelerate business performance by organizing and managing sales and marketing campaigns. Uncovered performance gaps of tele sales, retail, and door-to-door channels and implemented corrective actions to drive productivity. Enabled informed business decisions by preparing and presenting financial Executive Report.● Boosted sustainability, enhanced multiproduct sales, and increased customer base implementing segmentation.● Reviewed and restructured sales representative commissioning policy. ● Generated revenues by upgrading telemarketing campaigns with upselling/cross-selling techniques. Show less
  • Telefonica
    Strategic Analysis Manager (Industrial Alliances)
    Telefonica May 2011 - Oct 2011
    Madrid Y Alrededores, España
    • Producing executive summaries and analysis from bank analyst reports regarding the Italian telecoms market and Telecom Italia´s performance to facilitate decision making.• Analyzing and elaborating on reports of financial and operational indicators to identify and follow trends in Telecom Italia. • Researching and summarizing products and services innovation from TEF and TI to exchange strategic projects. • Analysis and summarizing documents from financial and operative… Show more • Producing executive summaries and analysis from bank analyst reports regarding the Italian telecoms market and Telecom Italia´s performance to facilitate decision making.• Analyzing and elaborating on reports of financial and operational indicators to identify and follow trends in Telecom Italia. • Researching and summarizing products and services innovation from TEF and TI to exchange strategic projects. • Analysis and summarizing documents from financial and operative indicators to follow trends of Telecom Italia.• Identifying new synergy areas of best practice and joint purchasing and investment between TEF and TI to drive cost savings and collaboration. Show less
  • Telefonica
    Strategy Manager
    Telefonica Nov 2010 - May 2011
    Madrid Y Alrededores, España
    • Design and elaborate analysis from different markets to facilitate decision making (e.g. frequency spectrum, environmental analysis) and proposal of solutions.• Producing explanatory documents about market trends base on reports, articles and other sources of information to generate recommendations.• Highlighting interesting topics and information to improve decision making and understanding of future trends in each segment.• Designing and producing analysis about competitive… Show more • Design and elaborate analysis from different markets to facilitate decision making (e.g. frequency spectrum, environmental analysis) and proposal of solutions.• Producing explanatory documents about market trends base on reports, articles and other sources of information to generate recommendations.• Highlighting interesting topics and information to improve decision making and understanding of future trends in each segment.• Designing and producing analysis about competitive, financial and marketing environments within TEF´s footprint and in others markets around the world.• Driving analysis of products and services offers from other Telco companies in the European market to evaluate possible implementation in other markets such as Spain.• Participate in the re-definition of the Bravo program from Telefonica Spain, including principal objectives, working areas, principal actions, KPI definitions, working groups and follow up activity. Carrying out PMO activities for all areas involved in the Bravo programme. Show less
  • Telefonica
    Coordinator Of Business Planning (Business Segment)
    Telefonica Dec 2009 - Nov 2010
    Venezuela
  • Telefonica
    Coordinator Of Business Planning
    Telefonica Apr 2009 - Nov 2009
    Venezuela
  • Indra Group Europraxis Consulting
    Young Executive Development Program
    Indra Group Europraxis Consulting Jun 2008 - Apr 2009
    Venezuela

David Blanco-Fombona Education Details

Frequently Asked Questions about David Blanco-Fombona

What company does David Blanco-Fombona work for?

David Blanco-Fombona works for Smt

What is David Blanco-Fombona's role at the current company?

David Blanco-Fombona's current role is Head CX strategy and analytics.

What schools did David Blanco-Fombona attend?

David Blanco-Fombona attended Iese Business School - University Of Navarra, Disney Institute, Ici - Integrated Coaching Institute, Universidad Metropolitana (Ve), Universidad Metropolitana (Ve).

Who are David Blanco-Fombona's colleagues?

David Blanco-Fombona's colleagues are Marieke Vermeer, Kokila Ashok, 尾崎津与志, Maria Luíza Nobre, Kurt Meyer, Iohann Oro, Luiza Rotsen Baiao.

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