Marketing of Fiber Internet and Broadband Services

Freelance Marketing, Design, Web Dev, SEO, SMM, SEM, and AdvertisingI have often been contracted as a freelancer to provide digital marketing, advertising, website, and strategic digital marketing services for small to mid-sized businesses. The scope of my freelance projects typically include creating Business Plans for start-ups, Website Overhauls, Development of New Websites, Social Media Management, Small-scale Ecommerce development, and Search Engine Optimization.

As the Corporate Marketing Manager for ShoppersChoice.com (now BBQGuys.com), one of the fastest growing online retailers of outdoor entertainment and cooking gear, my responsibilities were always evolving. My primary focus had 3 aspects:Grow our market share by telling the company’s storyGet potential customers to sign upGet existing customers to purchase againI was able to promote the company’s story via a combination of local/regional community outreach programs… Show more As the Corporate Marketing Manager for ShoppersChoice.com (now BBQGuys.com), one of the fastest growing online retailers of outdoor entertainment and cooking gear, my responsibilities were always evolving. My primary focus had 3 aspects:Grow our market share by telling the company’s storyGet potential customers to sign upGet existing customers to purchase againI was able to promote the company’s story via a combination of local/regional community outreach programs, national social media campaigns, email marketing, and a variety of customer nurturing programs. Recognizing the power of ratings & reviews, I led a team of programmers that developed a way to curate reviews for individual products into each product page, which soon led to a substantial increase in conversions.My efforts to “get potential customers to sign up” began with creative direct email & social media marketing, but evolved into comprehensive campaigns that spanned in-store, in-page, and digital marketing. Through partnerships with national brands, like the Kamado and Weber Grills, we were able to grow our marketing lists exponentially month over month. This resulted in efficient & effective product marketing and cross-promotions.One of my personal linchpins of success was developing a series of highly effective customer retention initiatives. ShoppersChoice.com/BBQGuys.com was one of the first small-to-medium online retailers that designed Drip & Trigger email campaigns featuring dynamically-populated content elements based on the customers’ previous purchases. Although it seems like a no-brainer with today’s technology, these marketing tactics were brand new at the time…and only in use by national ecommerce sites with huge budgets. Show less

As the Director of Marketing, I was responsible for the development and implementation of sales, marketing and educational initiatives promoting information security compliance software and professional services for companies within highly regulated industries. Primary tactical duties included composing and disseminating technical papers, developing informational webinars on security compliance, designing collateral materials for each product and service, and administering the corporate… Show more As the Director of Marketing, I was responsible for the development and implementation of sales, marketing and educational initiatives promoting information security compliance software and professional services for companies within highly regulated industries. Primary tactical duties included composing and disseminating technical papers, developing informational webinars on security compliance, designing collateral materials for each product and service, and administering the corporate website and other microsites. Strategic duties consisted of analyzing metrics compiled from the marketing & educational initiatives, developing campaigns around products that address emerging trends in IT security, building and managing relationships with industry associations, and identifying new opportunities for generating potential sales.Additional duties included community relations & public speaking, event and trade show marketing, vendor coordination and oversight, and media planning/placement. A major aspect of this position included monitoring and analyzing metrics & analytics from various sources in order to evaluate customer segmentations, predict trends, and identifying potential sales opportunities. Show less

I was responsible for all aspects of promoting the brands for a group of television network affiliates (NBC, FOX, the CW). My primary goals in this position included community relations, creating and implementing sales promotions, monitoring and analyzing ratings, developing websites and microsites for specific uses, designing graphics for on-air use, and creating promotional material. A significant component of this position was to coordinate with NBC, FOX and CW networks to launch… Show more I was responsible for all aspects of promoting the brands for a group of television network affiliates (NBC, FOX, the CW). My primary goals in this position included community relations, creating and implementing sales promotions, monitoring and analyzing ratings, developing websites and microsites for specific uses, designing graphics for on-air use, and creating promotional material. A significant component of this position was to coordinate with NBC, FOX and CW networks to launch local events that supported major network programming, including the 2008 and 2010 local Olympics coverage, the Baton Rouge Idol, So You Think You Can Dance, Biggest Loser and America’s Next Top Model competitions. Show less

I was responsible for developing strategic initiatives designed to capture and grow key segments of membership, promote the institution’s brand to the community, and coordinate all aspects of advertising and marketing for a wide variety of financial products and services, including consumer loans, mortgage loans, investment planning, and business services/lending.I major aspect of this position was to develop and nurture strategic relationships with commercial partners and potential… Show more I was responsible for developing strategic initiatives designed to capture and grow key segments of membership, promote the institution’s brand to the community, and coordinate all aspects of advertising and marketing for a wide variety of financial products and services, including consumer loans, mortgage loans, investment planning, and business services/lending.I major aspect of this position was to develop and nurture strategic relationships with commercial partners and potential business accounts, as well as manage vendor relationships and community outreach programs. I also managed the corporate website and intranet, created content for publications, and designed marketing materials and branch signage used throughout the credit union branches. Show less

25th Signal Battalion, 35th Signal BrigadeFt. Bragg, North Carolina