**Strategic Transformation: Led Michael Aram's modernization, leveraging insights to position the brand for growth. Utilized data-driven forecasting to identify trends, merchandising opportunities, and sales strategies.**Sales Leadership: Restructured the sales organization, managing internal and external teams to boost revenue through pricing strategies, seasonal builds, and optimized wholesale programming. Championed long-term relationships with national and independent retailers. Designed Paris and Atlanta showrooms and developed three Bloomingdale’s shop-in-shops reflecting the brand’s elevated aesthetic.**Ecommerce Leadership: Designed and launched seven websites on Magento and Shopify Plus, integrating ERP tools and resolving SEO challenges to enhance rankings and site speed. Built a global omni-channel platform with Shopify POS and executed a global ecommerce strategy. Introduced tools to reduce cart abandonment, improve merchandising, and optimize checkout conversions.**Marketing Optimization: Reallocated marketing budgets across eCommerce, retail, and B2B COOP channels to maximize ROI and ROAS. Led acquisition and retention programs, increasing customer lifetime value. Built a Business Development program that generated leads, shortened sales pipelines, and increased deal size.**Digital Strategy: Overhauled web, email, and SMS strategies with A/B testing and customer data. Directed in-house creative teams to produce 800–1,000 images, videos, catalogs, and store signage annually across two global offices. Streamlined workflows with project management systems and improved content distribution with a digital asset management system.**Customer Experience: Enhanced customer reviews, leveraging social proof to boost confidence and sales. Introduced a customer service platform, cutting wait times and increasing satisfaction scores from 70% to over 90%.

RESPONSIBILITIES • Collaborated closely with the CEO and CPO to revamp Borderlinx's B2C ship forwarding marketing and advertising strategy, driving renewed growth and expansion.• Led a diverse global team of marketing, design, and advertising professionals• Crafted and implemented strategies for partnerships, marketing, and commercial growth.ACHIEVEMENTS- Restructured marketing and advertising strategy, resulting in strong double-digit growth in the B2C market across Europe, Asia, and the Middle East.- Successfully negotiated marketing partnerships with Visa, American Express, and Mastercard.- Branded a B2B2C SaaS product aimed at mid-sized fashion retailers seeking global expansion, with clients such as Kenzo, Marc Jacobs, Zulily, ThredUp, and Eloquii.

- Successfully increased brand awareness and market share through targeted advertising efforts and strategic resource allocation in emerging markets.- Improved user experience and engagement by implementing comprehensive site translation and UI enhancements, facilitating seamless interactions for global users.- Developed and executed a cohesive marketing and communications strategy that effectively communicated the brand's value proposition and strengthened customer relationships.- Spearheaded the successful rebranding of the SaaS solution, positioning it as a leading choice for businesses seeking international ecommerce expansion.

- Spearheaded the launch of GoodSports Hotels, an innovative sporting hotel concept, overseeing the creation of its brand identity and positioning in the market.- Led the branding and design initiatives for websites, public relations, media kits, videos, and marketing collateral to enhance brand visibility and engagement.- Optimized marketing and advertising efforts to increase hotel revenue, leveraging data-driven strategies and targeted campaigns.

- Co-founded and served as Creative Director for a full-service marketing, advertising, and web development agency, overseeing creative direction and project execution.- Designed and developed over 100 branding kits and 15 custom websites for diverse clients, ensuring high-quality and visually appealing digital solutions.- Led the production of high-end videos for prominent clients, such as HNA Airlines, showcasing new aircraft purchases with engaging and innovative visual storytelling.- Directed the design of set dressings for film and TV productions, collaborating with networks like Fox Entertainment and Summit Entertainment to create compelling visual environments.