Built growth marketing strategy, automation and lead-gen capabilities for the company's suite of offerings.

Led marketing strategy and content development for The Tie’s offerings including its crypto terminal business and API solutions.

I led Bullish’s social media and content efforts — building the practice from the ground up in conjunction with the launch of the crypto exchange. Launching a new exchange in a crowded field is no small task — so our marketing and communications strategy not only had to stand out from the rest, but showcase Bullish’s pillars of integrity, security, and liquidity.

My main challenge was not only to start our social media efforts from the ground up -- but to change the mindset of using social media to build relationships with our clients, improve our reputation and empower our employees to share our messaging and content to their networks.Through the use of owned channels, sales enablement and employee advocacy -- we were able to show how the Single-Family business at Freddie Mac is truly transforming the mortgage industry.

Developed always-on and campaign strategy across digital, social, paid, earned, owned and traditional marketing efforts.

I led social media implementation and best practices across Bloomberg LP and worked with Bloomberg Philanthropies to help drive awareness for their world-changing initiatives.In addition to helping to drive the strategy for our social media channels and platforms I also oversaw the company-wide social paid media execution to drive traffic, leads and conversions.Innovation and forward-thinking initiatives are important to me in working with key stakeholders at the company -- taking risks and trying new things not only help to change perception but also open up new ways to drive results.

Managed relationships and developed social/new media strategies for some of the world's most influential and popular brands including the NFL, USA TODAY, Hasbro and FOX.Working under the leadership of Gary Vaynerchuk -- I was able to learn one thing that helps to guide my understanding and influence of social media: Content is king, but context is GOD.

Working in what was formerly a tradional ad shop -- I was able to flex my muscles across "old media" and connecting it to new, innovative ways of advertising, marketing and more importantly storytelling.Being thrown into the deep end when I started helped also: Working on such accounts as Microsoft, Bloomberg, Trident, and T. Rowe Price.

Brands: Sunoco, Commonwealth of Pennsylvania, Trex