Supporting the UX Design and Research teams on emerging Alexa initiatives.

Contract role: completed June 2023.Supporting metaverse product teams with UX sound design strategy + programs.Leading cross disciplinary teams from needs analysis, product definition, technical specification, through final deliverables for UXR and public launch. Producing immersive, UI and sonic branding projects which span a multitude of sizes, indexing towards complexity over volume. Shipped ProductsAvatars Embodiment + UI Sound for VR, Family of Apps, Calling and Co-presenceNovi Digital Wallet Sound DesignMeta Retail Store sonic environment and interactive displays Prototyping + Design Systems-Augmented Reality demo in Zuckerberg Keynote at Connect 2022-Remote Presence Sound Design System -Expressive Iconography: Adding delight moments in Facebook feed-Lightweight Groups: creating community spaces for TAYA (Teens and Young Adults)

Hands-on show-runner and producer: The In Stitches PodcastContent and go-to-market strategyInterviewee selection, pitching, schedulingInterviewer prep, episode outliningRemote recording with ZoomPost Production + DistributionProduction StackTrello > Google Workspace > Zoom > Logic Pro > Headliner

Define strategy and produce exclusive content for Audible Originals, from concept through execution. Mentor and manage a high-performing team of producers, editors, and talent partnership associates. Analyze data to identify actionable improvements and manage campaigns, resulting in significant growth in engagement, retention, and sales.Productize Content• Fully manage a cloud-based audio/video acquisition platform that generates 1000s of hours of exclusive recordings from comedy clubs across the US. Lead a team to license + produce premium subscriber content.• Develop "Punchlines", an 18-month, 225-episode comedy series. Drive remarkable results: mining insights from listener behavior, continuously optimize the curation formula, resulting in a tripling of daily listens to become the top-performing comedy podcast.Grow LTV• Develop recurrent release schedule for syndication & marketing for podcasts series. Manage an in-house editorial team to produce and collaborate with 3rd party creators.• Lead key creative deliverables for new releases ranging from cover art to social media.• Curate original, exclusive content, successfully differentiating Audible Originals offering from leading competitors (Spotify, Apple), resulting in one top-5 and seven top-20 releases on Amazon Music.Drive Conversion• Re-merchandise front-end of Audible Comedy category page. Train FTEs on website-building and transaction, yielding +166% YoY category sales growth and +80% MoM backlist sales increase.• Exceed goals by 30% for Amazon Prime Day with strategic curation of comedic retellings of very funny user-generated Amazon product reviews.Develop Team • Up-skill direct reports on content production, quality control, project management, copywriting, graphic design, casting, VO scripting, recording, and event production.

Lead cross-functional staff and supervise capacity planning, production, timelines, budgeting and vendor selection for campaigns for Office 365, Bing, Corning, HP, and PPG.• Supported by a multi-disciplinary freelance and FTE staff of digital project managers, animators, producers, and QC, deliver work for digital, print, social platforms: 3-D animation, live-action video, cinemagraphs, channel toolkits, electronic direct mailings, outdoor ads.• Partner with creative directors to produce sound design + effects-heavy 3D animation spots• Advise on RFPs and retooling the company’s traditional production capabilities

3rd Role at PRN. As a promotion from leading Content Partnerships, staff, and train a new team to develop and implement content strategy, programmatic ad integration, and a rethought user experience of a TV channel being operationally transitioned as a result of a major corporate acquisition. This network, called 'The Bite' is deployed at QSRs McDonald’s, Taco Bell, and Wendy’s nationwide. Work involves keeping a live network of screens seamlessly online across ~2,000 locations while transitioning operations from the former owner in Dallas to the company’s new hub: PRN’s SF headquarters.• Drive comprehensive re-branding and day-to-day production, supported by a matrixed team of strategists, project managers, producers, sound designers, and animators.• Distribute fresh content daily, sequenced in dynamic, rules-based playlists.• Pilot and deploy regional and local programmatic advertising for sports leagues and entertainment labels.

Lead strategic programming, acquisitions, and media operations for Content Partnerships Department, serving PRN’s industry-leading retail media networks: Walmart, Costco, Sam's Club, Target, Best Buy, and more.• Align with business owners to develop content strategies to satisfy seasonal retail media objectives• Source, cultivate relationships, and close deals with 100+ in-kind and paid media partners• Staff and grow acquisitions team, guide the development of programming plans• Operationally drive team's involvement in migrating legacy media items and metadata from end-of-life CMS to Final Cut Studio

Produce branded and sponsored digital signage content supporting merchandisers of the world's leading electronics, big-box retail, and grocery stores.Navigate potential conflicts of interest, aligning editors, designers, content strategists, Standards & Practices (S&P), marketers, and General Managers to ensure media is uniquely respectful of each (competing) media network's proprietary objectives, strategies, and goals.

Producer, motion designer, and sometimes rhythm guitarist of a bootstrapped startup, a collaboration with an insanely talented director/cinematographer named David Janssen on the creation of digital content for various agencies, brands, and creative community.• Produce on spec and sell first of its kind ‘silence your phones, please’ ​spot to Best Buy and AMC Theaters​, which leveraged the power of cinematic suspense and surprise to shed light on a critical cultural faux pas. • Generate 125MM captive impressions, with lasting business impact across the industry: From that point forward, every major movie chain converted pre-show PSAs into monetizable inventory.