Lead creator and ideator providing a bridge between brand strategy and it’s an ultimate manifestation in the marketplace. Assuring consumer insights results in great content and great content stays on strategy. As well as making sure both can shine in execution for brands like Work on Clif Bar, Chicago History Museum, Butler Credit Union, and Protein Water.BTP Unite is a nexus of communication strategists and creators working together in a low overhead structure to develop integrated plans and content quickly and affordably.

As the Creative Director, I oversaw operations within the creative department including associate creative directors, the copywriters, the art directors, the designers, and the web developers. All work came through my desk. Acted as a key player in campaigns for Michelob Golden Light, Hoosier Lottery, and Indianapolis Speedway. Strived to optimize my brands' social media presence, as well as the management, production, and development of advertising materials, digital campaigns, and point of sale. Some exciting accomplishments I’d like to point out include the following:• Responsible for for Hoosier Lottery’s Frenzy family scratch-offs, which resulted in record sales and significant growth year after years.• Developed social media campaigns for Michelob Golden Light that greatly exceeded Anheuser-Busch norms by 200%.• Implemented Creative Lunch and Learns and Creative Renewal Trips.

Establishment and led a seven-member team in all creative aspects of Kellogg’s Masterbrand, Special K, and Raisin Bran. Assisted with office operations, leading the agency team through Google Brand Lab for Special K.A couple of outstanding achievements from this position are:• Structured a social engagement program to boost online traffic to the website by 23% and prolonging session times by three minutes.• My efforts in social engagement improved Special K campaign by 13%.

Provided leadership to an eight-person team working on a multichannel creative campaign on KitchenAid that produced print, digital, social, and web materials. As well as relaunching KitchenAid.com. Main achievements:• Established business with Amana, Spice Island, and Fleischmann’s. • Developed significant content campaign, causing KitchenAid’s social media following to rise by nearly 200%.• Through thoughtful digital advertising, increased the click-through rate by three times the normal rate.

In this leadership position, I oversaw creative teams and their work on brands like Gatorade, Quaker, Tropicana, and Cap’n Crunch. Was able to add new business with Reddi Wip, Banquet, and Parkay. A few outstanding accomplishments while in this position: • I created content that received 7M views on YouTube within two weeks. This content also gained popular media exposure through Ellen, Jimmy Kimmel, and ESPN. • Work on Gatorade helped to secure double-digit sales for eight straight years.• In 2008, named the Employee of the Year award.

Created work for high profile clients like Gatorade, Edge Shave Gel, Off!, Raid! Ziploc Bags and A-1 Steak Sauce.

Lead teams to award winning work for clients such as Hallmark Cards, Bayer Ag, the Kansas City Zoo and Safeconnect.com.

Created award wining print and broadcast for both B to B and consumer clients like Hallmark, Sprint and Bayer Agricultural Products.