Create and implement key initiative business plans that help achieve critical company objectives in areas of launch, growth, operations or exit. Spearhead strategy and execution of sales and business development efforts, including direct and digital marketing initiatives. Develop and nurture strategic business alliances and customer relationships. Troubleshoot and improve vendor relationships/procedures to maximize efficiencies and results. Conduct supporting internal and/or external market research, as needed to drive growth, continual improvement or even exit, including competition and market share analysis, target-market size and list development, customer case studies, online reputation analysis, internal performance metrics, internal personnel evaluations, recruiting key personnel, etc. Perform cost-benefit and needs analysis to help focus and prioritize investment in areas of greatest return.  Selected Contributions:• Co-launched & Grew B2B company from concept to $2M in revenue then sale/exit. Retained to execute key revenue, recruiting & operations initiatives resulting in continued growth from $2M to $7M.• Re-Packaged, Priced, Positioned and Re-Launched an offering for a fledgling company that immediately lead to new sales in the target market, which was previously unattained by a full-time, dedicated salesperson. Retained long-term and grew B2B revenues from early adopter status to #1 service provider in niche.• Substantially improved online review identity and lead referrals through the execution of a proven approach of outreach, engagement and relentless customer satisfaction programs. Retained to continue building company assets, systems and procedures to ensure long-term success of brand and future full-time personnel.• Planned and Implemented all B2C digital marketing and channel strategies achieving Top Seller Status in the category. Retained to manage continued growth with new products and channels.

Provided Ongoing Strategy and Business Development Services on Contract.

Responsible for a diverse 25 person staff including sales/marketing, product/content development, customer service and administration. Transformed a print subscription business to all electronic offerings. Increased revenue per customer and profitability by over 100% in a 2 year period. Hired by Founder Arnie Weissmann to develop and implement a successful content licensing program initially before being offered Director of Sales and Marketing then Publisher/P&L Executive position. Contributed to the successful sale of the company to Reed Elsevier, who moved the business to Secaucus, NJ before selling it again, along with all other travel publications, to a private equity group that renamed the company Northstar Travel Media.

After mastering the discipline of solution sales with high-end technical software, I became an Independent Certified Reseller, Trainer and Consultant of CRM solutions. Partnered with small business owners in developing more productive sales strategies and teams, often with the use of Sales Force Automation. Key success included Infotec Commercial Systems who, after a three-month trial, purchased a corporate-wide license and flew me across the country implementing the newly proven sales techniques/systems and training sales teams at other field offices. Negotiated a successful exit after realizing desired scale.

Teradyne - Ascent Logic - Vantage Analysis SystemsMANAGED all activities and personnel across eight states for System Engineering Design and Simulation software company. Activities included prospecting, OEM support, sales presentations, product evaluations, engineering support services, etc. ACHIEVED key D.O.D. program commitments with conceptual product sales. Consistently won the support of senior executives. Coordinated extensive pilot programs and demonstrated proof of concept. Created budgets and ROI justification for incorporating high-level System Engineer Design software into projects,NEGOTIATED an innovative sale of simulation software to a silicon chip foundry. Opened up a new OEM channel and revenue opportunity that was replicated with other foundries nationwide. Contributed to being awarded the Outstanding Achievement Award for achieving 200% of quota.

Responsible for world-wide customer training in the operation and maintenance of the F-16 Fighting Falcon RADAR system. Activities included preparation & delivery of technical material. Regularly conducted a two-week course (80 hrs.) for US Air Force & Foreign Military personnel. Participated in and eventually managed a Quality Circle that focused on employee satisfaction, attrition, and productivity of our department. Selected to travel to Korea for a month-long on-site training program. Was offered leave of absense with benefits to pursue an MBA full-time.