David Bonacci Email & Phone Number

San Francisco Bay Area

Direct sales of RapidFunnel sales tool to multiple sales organizations across the country, primarily in the MLM space.

* Create and implement marketing plans and create budgets for all Milestone racing titles * Work with sales and other departments to ensure integrated marketing efforts* Track product sales to assist marketing and sales management in current and future campaigns* Conduct focused product and market research to analyze market demand and trends* Research.

Walnut Creek, CA

Grew business from zero to among top 10% within national franchise Recognized nationwide as providing superior in-home care service with multiple awards including HomeCare Pulse "Provider of Choice"Authored the business plan; components included vision, markets, a five-year financial model/projections, marketing roadmap, sales model, and cash flow needs..

• Launched and managed multiple titles on PC, PlayStation 3, and Xbox 360 resulting in highly successful marketing campaigns
• Example: Empire Total War awareness (Gamestats: 95.3, #1 PC) and sales (98K units week one sell-through – 24.5% of total lifetime forecast in first week)
• Managed Associate Brand Manager as a direct report
• Managed budget for each project in order to maintain projected expenditures
• Developed and executed integrated marketing plan consisting of Strategic analysis and product planning including market research, audience definition, product positioning, and product definition
• Managing relations across functional teams, including product development, PR, creative services, legal, and sales.

• Created and controlled the consumer communication plan for product launches within mobile and laptop brands (Domestic and International).
• Owned the consumer communications plan for products within the mobile and laptop segments
• Created targeted consumer messaging for individual products as well as for the brand as a whole
• Developed sales tools and collateral
• Conducted consumer research
• Managed web product sections and promotions

• Responsible for launching and maintaining multiple products across multple platforms including the “Battlefield” franchise (“Battlefield 1942” thru “Battlefield Vietnam”)
• Guided franchise to both commercial success (over 3.5 million units sold in 2 year period) and critical success (Over 50 highly visible awards including “2002 Game of the Year”)
• Developed marketing and production strategy for the franchise
• Worked closely with Sales in determining account strategy and pricing
• Developed relationships and executed co-marketing programs with numerous 3rd party companies
• Worked with supervising director in maintaining department’s P&L

• Selected for training as Electronic Counter Measures Officer for the EA6-B Prowler carrier-based attack jet•Logged time in the T-39N Saberliner turbojet and T-34C turboprop. Flights included VFR (day and night), IFR, aerobatics, low level / high speed navigation, and formation flying.

Mba, Marketing

Member: Beta Gamma Sigma Honor society for collegiate schools of business

Ba, Government

Member: St. Ignatius Institute 4-yr liberal arts program based on the Great Books of Western Civilization Member: Phi Beta Kappa Political.