Digital Marketing Director
Current- Led Bitacore's marketing, advertising, and brand development initiatives from planning to execution.
- Led a team of 25 professionals responsible for customer acquisition, branding, corporate communications, sales support, and customer journey.
- Spearheaded the Salesforce implementation and partnership, streamlining the sales process and improving overall efficiency.
- Established new analytics capabilities and devised data visualization using Tableau, enhancing the team's decision-making capabilities.
- Oversaw all marketing digital communications through Pardot, ensuring effective outreach to the target audience.
- Formulated online strategies, managed editorial content, visual design, and implemented SEO/SEM efforts to boost online presence.