David Bonilla Email & Phone Number

• Led Bitacore's marketing, advertising, and brand development initiatives from planning to execution.• Led a team of 25 professionals responsible for customer acquisition, branding, corporate communications, sales support, and customer journey.• Spearheaded the Salesforce implementation and partnership, streamlining the sales process and improving overall efficiency.• Established new analytics capabilities and devised data visualization using Tableau, enhancing the team's decision-making capabilities.• Oversaw all marketing digital communications through Pardot, ensuring effective outreach to the target audience.• Formulated online strategies, managed editorial content, visual design, and implemented SEO/SEM efforts to boost online presence.• Devised and executed all PPC campaigns, driving brand awareness and customer engagement.• Managed all social media platforms, increasing brand visibility and engagement with the audience.• Produced and edited all video content for YouTube and social media platforms, enhancing the brand's visual appeal and engagement.• Developed and executed strategies for branding, marketing, and public relations initiatives, resulting in increased brand visibility and growth.• Identified and recommended new technologies to improve the team's productivity and operational efficiency.• Calculated ROI and developed key growth plans, aligning them with the company's strategic objectives.• Participated in events to generate leads and build networks, fostering business growth and expansion.Trade Show: i) Salesforce Dreamforce 2022 (San Francisco, Ca)ii) Salesforce Live Peru 2022 (Lima,Peru)iii) Cphi 2021 (Milan, Italia)ii) Cphi 2022 (Frankfurt, Germany)

Fort Lauderdale, Fl, Us

• Manage and develop Salesforce CRM• Manage and implement Marketing Automation with Zapier• Manage all marketing digital communications with Pardot• Data Analysis and visualization with Tableau• Develop online strategy, editorial content, visual design, SEO/ SEM efforts • Monitor keyword rank using SEMRush • Strategy and execution for all PPC campaigns• Manage all social media platforms including: Facebook Twitter and Instagram using Hootsuite• Develop/produce and edit all video for YouTube and social media platforms • Develop and execute strategies for branding, marketing, and public relations initiatives • Work with digital agencies to maintain and develop websites • Identify and recommend new technologies to drive traffic and leads • Analyze the monthly performance of all marketing campaigns • Calculate ROI and develop key growth plans • Research new and innovative ways to bring in prospective patients • Design email campaigns, print collateral including brochures and forms • Manage promotions and campaigns • Promote events which result in lead generation • Reputation management, with Google, Yelp, Yahoo, and Bing • Adobe Photoshop, Video production/ editing, Website design, Quick books • Google Analytics• Google Ads Certified• Bing Ads• SemRush Certified

Fresno, California, Us

• Website Administrator and content developer.• Digital Content Creator using Adobe CC.• Social Media Management: Including Facebook, Twitter, Instagram, and Pinterest• Professional Photography and Video of products and field applications.• Photography and Video editing using Adobe Premiere, Photoshop and After Effects.• Field visits coordination with Territory Sales Managers to collect data and testimonials.• Creativity and innovation within brand marketing and development.• Writing social media optimized post that provides exception content for the reader first.• Moderating social platforms to encourage conversation.• Analyzing social media engagement metrics, such as fan likes, comments, and shares. • Demonstrating a grace under fire personality that does not require constant direction.• Develop and post innovative, interactive and influential content that encourages participation.• Act on behalf of the Jain Brand; create a "voice" to the social communities.• Experiment with new and alternative ways to leverage social media activities.• Work with Web Marketing Analyst to ensure SEO best practices.• Perform ongoing content maintenance and audits.• Monitor and report on competitors' online activities.• Excellent public relations and social marketing conversation skills.• Impact sales result by developing field marketing and segment activities. Trade Show Coordination: i) Irrigation Association Trade Show 2013 (Austin, TX, USA)ii) World Ag Expo Trade Show 2014 (Tulare, CA, USA)iii) Irrigation Association Trade Show 2014 (Phoenix, AZ, USA)ii) World Ag Expo Trade Show 2015 (Tulare, CA, USA)

• Establishment of Cyber Arena LAN Center, Fresno, CA. • Event planning and coordination of video game tournaments.• Promotion of local business using social media tools and website design.• Troubleshooting of hardware and software on each of the computer stations.• Customer service and customization of services for each individual player.• Finance and account management of LAN Center.• Joomla and Word Press Website Design and content management.

Chorrillos, Lima, Pe

• Research innovative medical products In North America and Asia that could be used in Latin American markets.• Evaluate international business for partnership.• Experience in translating legal documents from English to Spanish and vice versa.• Negotiation of mutually beneficial deals between companies.• Attend trade show conventions to attract potential manufacturers to work with. Trade Show Coordination:i) CPhi Buenos Aires, Argentina 2009.ii) CPhi Madrid, Spain 2012.iii) Sial Paris, France 2012.

•Manage the products, contents and features e-Commerce platform•Work with buyers to feature newest products and categories on our website•Ensure the accuracy of all products, pricing and data•Lead product merchandising including photography, product descriptions and reviews•Manage all product feeds to shopping comparison engines and implement and maintain Google •Adwords and other CPC campaigns; ensure ROI•Improve website to generate more orders and qualified leads•Create and send promotional emails to customers•Drive qualified traffic through various acquisition tactics (SEM, SEO, Email Marketing, Affiliate •Networks, Social Media, and Campaign Management).•Monitor Web Analytics closely to develop, measure and optimize the key performance indicators specific to each individual marketing tactic.•Manage the online marketing budget setting up and adhering to strict ROI principles.•Further develop and monitor KPIs within each functional area of e-commerce.•Develop our Social Media channels from scratch to positive ROI•Take on special projects within marketing as needed (e.g. A/B testing, Inbound Marketing, etc.).

Bachelor’S Degree, Business Administration Marketing

Master Of Technology - Mtech, Master In Blockchain, Smart Contracts, And Crypto Economy

Associate’S Degree, General Studies