David Born is CEO of Born Licensing and Born to License. A thought leader in the licensing industry, David has over 17 years of experience working with Licensors such as Disney, Mattel, Warner Bros. Discovery, Universal Studios, Paramount Global, Sony Pictures, Netflix, Marvel, Hasbro, Sesame Workshop and hundreds more. He was named:- #1 most influential licensing agent (licensing.biz)- 40 under 40 (License! Global)- Top 100 designers, product developers and creatives in the brand licensing industry (Brands Untapped)He has a passion for all things licensing, which has led him to launch two business areas:BORN LICENSINGSince 2014 Born Licensing have been the experts in licensing fictional characters and clips in advertising. They make creative campaign visions possible by securing the licensing required. They've worked on campaigns with leading advertising agencies and major brands like Uber, GEICO, Facebook, Ford, Samsung, Google and many more. BORN TO LICENSELaunched in 2024, Born to License helps companies discover the power of licensing. They are focused on making the licensing process easier, especially for those who are new to licensing. They have the experience, knowledge, relationships, team and systems in place to ensure that an entry into the licensing world is a successful one.David started his licensing career as FMCG & Promotions Assistant at a leading Australian brand licensing agent Haven Licensing. During that time he worked with major Licensors such as Marvel, Twentieth Century Fox, Sesame Workshop, Sanrio, Lucas Film and Nickelodeon. He worked with a strong portfolio of clients such as Parmalat, Boost Juice, Colgate, Johnson & Johnson and National Foods.David spent the following 4 years at Warner Bros. Consumer Products, starting as Licensing Associate and progressing to Manager of FMCG & Promotions. He drove revenue for the category with key FMCG & Promotional clients such as McDonalds, Hungry Jacks, and Parmalat. Additionally, David developed a strong understanding of licensed advertising, working with clients including Bulla, ANZ and Westpac NZ along with their creative agencies.After moving to London, David had the opportunity to expand his knowledge and experience within the category further as Head of Category for FMCG & Promotions at Turner Broadcasting. He managed the food, beverage, health & beauty, promotions and licensed advertising business across EMEA (UK, Europe, Middle East & Africa). Some of the brands within the portfolio included Ben 10, Adventure Time, The Amazing World of Gumball and LazyTown.