Sui Generis Cartel utilizes a non-traditional modular augmented creative services model. A cadre of strategic and creative minds who come together to create bespoke surgical teams to solve a common business or cultural challenge. A global coalition, SGC utilizes a core team of multi-disciplined leaders with generations of experience between them, but taps into a vast hand-picked network of strategic, creative, product and technological freelance talent in the luxury and premium lifestyle space. The characters that create, not curate, with no desire to work at large monolithic agencies anymore. This method allows Sui Generis to work with the best possible talent both within the strategic creative services industry as well as those outside of it, thus creating the perfect custom-fit solution for their client’s needs. We’re more agile, flexible, and responsive to clients’ needs than any traditional agency can be. It also means that the money you spend with us goes toward the success of your project, not subsidising someone else’s. If a particular designer, copywriter, strategist or SME is put to work on your project, it’s because they’re exactly the right person for the job. All killer, no filler.

Supported Elite World Group - holding company for Elite Models, The Society management, Women Management, Supreme and Women 360 in the exploration and business strategy to build out a full strategic creative services offering to help upstream revenue. Highlights include:- Building out 90 day, 1 year and 5 year business plans for strategic creative services supporting the fashion, luxury and lifestyle industries, with offices in New York and London. Services included: Brand and content strategy, art direction and design, campaign concepting, art buying, production and data analytics. - Establishing operational and financial plans for both offices.- Creating internal strategy processes to support the 4500 model, actors, musicians and influencers represented by EWG via social content strategy, data analytics and influencer brand tools. - Concepting and producing a 3 part docu-series for The Society Management that featured Adut Akech and directed by Jake Sumner of Alldayeveryday.

Technology, Humans and Taste (T.H.A.T.) is a full-service creative agency innovating brand content and technology for the Age of Distraction. Clients include: Nike, Michael Kors, Proximo Spirits, Casper, Conde Nast, Kayak.com, Eko, MSG/Budweiser, US Government, Grubhub/Seamless, IBM, D'Addario, Mirror.

Alldayeveryday cultivates the aspirations and drive of their community through a combination of original programming and creative services. Allday is a preferred Snapchat partner.Clients include: Apple Music, Nike, Diane von Furstenburg, DKNY, Standard Hotels, Airbnb, American Express, Weight Watchers

President of the Wednesday New York office. Wednesday is a creative led ideas agency servicing the Fashion and Luxury markets globally. It has offices is New York and London. Wednesday New York LLC is owned by BBDO.

Head of Account Management - Samsung, Nestle/Purina, Pernod Ricard, Dick's Sporting Goods, WellPoint, National Association of Realtors, truTV, HiBu• Capability Head of Account Management, overseeing all major pillar clients at Deep Focus. Highlights have included: Establishing the client services capability within the agency, winning approx. $14MM worth of increased organic business in a year with established clients; instituted Deep Focus as both Digital and Social AOR for clients such as Nestle/Purina and Pernod Ricard; launched two new brands to the US and global market; piloted a revolutionary new content studio The Moment Studio with clients to help increase daily social engagement; launched an innovative new second screen experience for a major television network.• Head of Strategy and Analytics (2011 – 2012).• Responsible for projecting and meeting yearly agency forecast & P+L.• Manage a direct report team of six account heads.• 2012 new business pitch team on: Nestle Purina, Absolut, Malibu, Jamesons, Kahlua, The Glenfidditch, Petcentric and National Association of Realtors, bringing in approx. $10MM of new business. • Part of the team that helped Deep Focus win Social Agency of the Year at DigiDay 2012.

Head of LG Home Appliances teamAgency Lead - Social Media for LG ElectronicsHead of Sponsorships and Promotions for LG - NCAA, TriBeCa Film Festival and more.

Led the Membership Rewards account team for American ExpressManaged all DRTV and Radio initiatives for Comcast Cable.

Headed up all expansion of the Easy Gardener and Jobes brands outside of the continental United States. Expansion countries included the UK, Germany, France, Japan, China & Australia to name but a few.Worked with big box retailers such as Walmart, Target, K-Mart, Bauhaus, B&Q & Komeri

• Developed and managed targeted database CRM program for all Eurobet (Coral Betting) promotions and special offers.• Led the creation of online betting sites for Manchester United Football Club, News Corporation (The Sun Newspaper), Arrows F1 Racing and The Daily Telegraph newspaper.• SPCA award for promotion in Digital Media, for Eurobet’s Euro 2000 promotion, which raised registrations per day by 700%.

Online Associate ProducerProduction Assistant Managed daily content for the MTV Europe Website, spanning UK, German, Italian, Scandinavian and French Feeds. Worked in creation of After Effects, Flame & Flint VFX graphic spots.