CryoClinix Ltd provides electric cryotherapy units to elite sports teams, gyms, spas and high net worth individuals houses, in addition to supplying clients opening one of our CryoClinix franchise treatment centres.

Responsible for the strategy and global sales revenue on behalf of the company. The continuation of sales from within the UK in terms of sports came in the supply of emerging markets such as elite sport (football & Rugby) gyms, spas, wellness centres and medical centres.Clients to whom I personally sold included The FA, Arsenal, Leicester City (old and new training grounds), Watford, Bournemouth, Huddersfield Town, Swansea, West Bromwich Albion, Southampton, Aston Villa, Wolverhampton Wanderers, Glasgow Rangers, FA Wales, Saracens, Hull FC, Team GB, CryoLabs to name a few.

I founded this I.T. telecoms company, and was the driving force in its new product development and launch to the B2B and B2C markets within the UK, Europe and USA. A successful launch resulted in the first 9 months of trading resulted in an independent valuation of £1m later taking it to exit. As a company, DMC constantly set the bar in innovation and customer service winning numerous awards en-route, partnering with some of the worlds iconic companies such as Mercedes Benz and Nike via endorsements and sponsorships. Often where DMC led in terms of products others chose to follow some years later replicating product design and innovative marketing and sales strategies.The products won the British Invention Show for innovation, and the GPS golf software has been used by a plethora of European Tour, US Tour players and caddies at events such as the Open Championship and Ryder Cup.

Devised the critical marketing strategy for the companies launch at AdTech New York, and implemented the full marketing mix thereafter, enabling the company to showcase its groundbreaking I.T. products in this key, emerging sector of accurate symantic classifacation. The launch was so successful, it forged the entire international sales pipeline thereafter, with myself negotiating and closing deals with some of the worlds most powerful internet companies.I continually promoted and sold the company globally, attending events, speaking, networking with C level representatives of Silicon Valley organisations, project managing testing for potential clients, and in turn delivered major sales acquisitions to establish Crystal as a premier company in the space both in Europe and the US.

Led this embryonic publishing company via its marketing pathway to its products launch with its high end, European wide leisure magazine of which from the outset was printed in multiple languages.

Headhunted from Emap, I drove all partnerships driving revenue, exposure and brand building across the companies golf magazine titles encompassing Golf Weekly, Golf World, Today's Golfer, Fore Golf and Golf Industry News

Marketed the company's golf portfolio of products via the plethora of media available, working alongside affiliated bodies, sponsored players and their management. Assisted in the growth of sales agents to drive greater turnover and awareness of the Mizuno brand across Europe.