David Branson Email and Phone Number

Information is the core of the medical decision making process, and at Hitachi we are focused on helping Healthcare and Life Sciences organizations cost effectively transform their business, lower costs and ultimately transform life.Our vision is partnering with other leading companies to develop and market innovative healthcare products and services to extend market reach, increase revenue streams and reduce costs.Primarily responsible for Healthcare and Life Sciences partnerships worldwide for Hitachi, I design and develop new solutions with our partners for the healthcare market and its customers.Utilizing my industry background I oversee all the key aspects of partner program management, planning, and delivery helping to turn big data into valuable healthcare innovations.Every day top global corporations, including over 80% of Fortune Global 100 companies, use our integrated solutions to transform mountains of data into useful insights that drive real innovation.

Part of the executive leadership team in a fast-paced, high-tech medical startup. Accountable for developing and delivering an industry-leading product line to market.Identified and managed business partnerships to create new sales channels, signing on two multinational resellers to globally reach high-growth segments and to leverage adjacent markets.Planned, coordinated and executed all marketing campaigns and events, including quarterly tradeshows and e-campaigns working against measureable impact and outcomes on a tight budget.Managed customer requests, reviewing common and problematic product issues to ensure effective development prioritization and improved customer communication.Developed sales opportunities, answered prospects’ proposals, explained product solutions, contracted new customers and ensured customer satisfaction to drive strategic sales.

Implemented evidence-based process improvement and enabling technologies to optimize surgical supply efficiency and process delivery across the region’s eight major surgical centers.Championed change management processes making use of performance metrics, leadership commitment and communication effectiveness which improved regional hospitals' surgical business and care performance.

Over a four year period moved the product line from last to first in MD Buyline’s radiology consumer ratings. Through product improvements, increased customer satisfaction in all measured categories with 96% in customer surveys, scoring top in market. Created and executed the multi-year vision and strategic product roadmap outlining the development for McKesson's Radiology Information System. Developed market strategies and monitored subsequent success and goal achievement. Created strategy to generate an additional $11 million in revenue. Exceeded sales targets with growth in flat market segment, increasing top line revenue by 59% and gaining market share.Collaborated with sales channels to promote product vision, and contributed to strategic sales opportunities, directly increasing unit sales.Engaged in corporate due diligence efforts, assessing appropriate business mergers and acquisitions.Oversaw Program and Project Managers across multiple product releases to ensure significant milestones were adhered to, leading to successful product releases.

Led a team of Business Analysts and User Interface Designers, allocating BA resources across project teams and ensuring that optimum use of resources was applied for the business.Responsible for the development of business and technical requirement documents. Estimated requirements development and managed requirement documents completion ensuring on-time delivery.Established and maintained effective requirements management and traceability process, and associated tools implementation.Identified the impact of business process and system changes, creating change management strategies to minimize risk and disruption while delivering change.Contributed to numerous customer demonstrations and customer forums, adding depth to presentations as a product expert.Provided Product Management and Product Marketing with content for sales training, collateral and promotions.Maximized team impact by analyzing team members’ strengths and recruiting additional Business Analysts. Mentored and coached new team members to quickly become effective. Evaluated staff performance and created career development plans, supporting individual growth and emphasizing ongoing learning.

Assessed requirements, analyzed customer processes and designed user interfaces, including mock-ups and prototypes that focused on improving workflow and product usability, creating business and UML system use cases.Took ownership of all requirement documents in the project lifecycle and ensured each feature was thoroughly analyzed, documented and reviewed. Assisted developers in the implementation and verification of product features in RUP.Contributed to successful product launches, resolving critical support issues as part of cross-functional team.Exhibited products and reviewed competitive product offerings at trade shows.

Managed development projects through entire lifecycle to deliver products with challenging timelines and scope, using iteration planning and evaluation, change control management, mentoring and team building.Coordinated activities with product management, systems engineering, software test and product documentation leading to product release.Liaised to key customer accounts on all issues and represented the development team in discussions with senior management.

Succeeded on several individual and team-based projects, developing medical reporting management systems, web-based weather applications, and systems applications for the forestry industry.Gained in-depth technical and architectural product knowledge while learning object-oriented development methodologies. Experienced product lifecycle from design to development, installation and customer support.