David Brennan, Mba Email & Phone Number

Dearborn, Michigan, Us

As the Head of Sales Enablement for Ford Drive, I lead the strategy and execution of our first direct-to-consumer online offering, driving business growth and ensuring product-market alignment. My role involves optimizing our underwriting and sales processes, reducing manual efforts, and spearheading customer-focused product initiatives. I lead cross-functional teams, collaborate closely with sales, marketing, and product to deliver innovative solutions that improve customer experience and drive revenue.Key Achievements:-Scaled Ford Drive’s direct-to-consumer business to $4M in revenue within the first year by aligning product and underwriting strategies with market needs.-Led the discovery, design, and implementation of a new underwriting model, ensuring responsible lending practices while improving portfolio health.-Owned the CRM backlog and roadmap, prioritizing automation efforts that saved 17 hours of manual work per representative each week.-Directed the "Voice of the Customer" initiative, gathering 200+ data points to inform product innovation and customer engagement strategies.-Collaborated with marketing to integrate risk model insights into campaigns, boosting lead volume by 11%.

Dearborn, Michigan, Us

In my previous role as Product Owner for Customer Care and Customer Care Intelligence, I spearheaded API integrations between Ford's Autonomous vehicles and our customer care center, facilitating seamless communication of relevant vehicle and passenger information. My responsibilities included managing the product backlog, writing user stories, scoping with cross-functional teams, and defining acceptance criteria to ensure alignment with strategic goals and customer needs. I conducted user testing, listed product requirements, and orchestrated sprint demos and retrospectives within our agile product team framework. Leveraging insights from data and customer feedback, I led the implementation of innovative solutions to enhance customer experience and operational efficiency in autonomous vehicle support.

Philadelphia, Pennsylvania, Us

As Director of Sales at Gettacar, I built and led our Sales and F&I teams, optimizing sales and operational processes for a direct-to-consumer automotive startup. I was responsible for pricing and inventory management, collaborating with leadership to ensure competitive pricing strategies for retail sales, and optimizing the customer journey. My efforts directly contributed to a 20% improvement in funnel conversion rates and significantly reduced transaction times.Key Achievements:-Scaled Gettacar from seed funding to Series C, raising over $40M in total funding and supporting rapid organizational growth-Managed a $50M+ annual revenue portfolio, optimizing customer success operations and enhancing customer satisfaction through streamlined processes.-Led HR functions, including hiring, performance management, and developing KPIs and OKRs to align team efforts with company objectives-Directed the pricing of retail inventory to ensure competitive positioning, achieving optimal profit margins while meeting customer demand.-Increased customer retention by implementing data-driven customer success strategies and continuously improving operational efficiency.

Tempe, Az, Us

-Managed 15 direct reports and over 70 indirect reports across multiple dealerships, driving operational excellence and team performance.-Oversaw HR functions, including hiring, performance management, and establishing KPIs and OKRs for teams generating $200M in annual revenue.-Standardized underwriting frameworks, reducing early loan defaults by 50% and enhancing portfolio quality.-Represented DriveTime in strategic presentations to financial partners, fostering confidence and securing favorable terms.-Designed training programs for sales teams, achieving the highest year-over-year sales growth in 2017.

Master Of Business Administration - Mba

Bachelor Of Applied Science (B.A.Sc.), Executive Management