David Breust Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

As part of the ASX listed Endeavour Group and with over 272 retail stores across Australia Dan Murphy's is Australia's largest beer, wine & spirits retail store group. Dan Murphy's also operates danmurphys.com.au, which is responsible for more than 50% of online sales of alcohol in Australia.As Australia's premier destination for drinks discovery, my role is to help customers better explore and discover the incredible diversity of Australian and international wine and spirits, from premier through to budget products from our over 4,000+ products available on the shop floor and online.Combining my passion and ongoing education into wine and spirits (including completion of Sydney Wine Academy Sommelier Introduction and enrolment in WSET2 program in Mar24), I am a Duty Manager responsible for store operation and management and also the Thornleigh stores’ authority on ANZ fine wine, international wine & spiritsKey responsibilities included:• Duty Manager store operation and management– As Duty Manager am responsible for store opening/closing operations and management routines, directing and supporting rostered staff and maintaining high levels of customer service and support.• Specialised fine wine customer service and support. Holding an RSA and Sommelier introductory qualification I provide leadership of the fine wine department and the entire store range, helping our customers find the perfect wine for their occasion and budget.• Team training. Support fine wine varietal and product training to Dan Murphys team members in serving customers on the shop floor, helping them better support our customers.• Oversight Langton’s & Cellar Release wine offerings – In the absence of a dedicated store wine merchant, support store leadership with the selection and updating of Langton’s wines stocked. Refreshed visual display and merchandising for Langton’s and Special Release section.

Sydney, New South Wales, Australia

I bring unique, modern solutions to persistent marketing & technology problems, helping clients transform marketing, improve value, performance, ROI and revenue attribution for:PROFESSIONAL ASSOCIATIONS & MEMBER OWNED ORGANISATIONS: Under pressure to grow members and deliver value. Marketing, technology, digital/social channels are critical to creating member value, acquisition, and retentionI bring deep expertise to member driven brands to increase relevance and importance, helping them improve and deliver member valueB2B & B2C TECHNOLOGY BRANDS: Focus on features and functions they miss what makes them special via a compelling value proposition. Explosion of technology platforms & services has created a greater need for marketplace differentiationI bring deep expertise in building B2B and B2C technology brands, creating differentiated value propositions, brands, and demand generation marketingALIGNING CMO AND CIO TO DIGITAL TRANSFORMATION– Transformation is constant, technology investments often fail to meet expected business benefits and ROI, due to poorly defined business requirements, lack of capability, business processes or change management. CIO’s & CMO’s are tasked to deliver personalised omnichannel customer experiences, adapting to digital, data, social and mobile innovationI help clients improve CX and ROI from marketing and technology investments. Fluent in technology and marketing, I translate technical, CX and commercial needs for key stakeholders, aligning digital, data and brand to enterprise technology strategyMARKETING FUNCTION TRANSFORMATION – Responsibility is shifting to CX, data, digital and Technology. Leaders must adapt to the changing consumer demands, do more with less and create high performance capability that drives strategy and revenue contributionI help clients build high-performance marketing teams, reshaping core & emerging capabilities, processes, digital, data, attribution and MarTech to drive long-term revenue growth

Sydney, New South Wales, Australia

InvestSMART is Australia’s leading digital wealth platform. InvestSMART continues to revolutionise the digital advice and financial planning industry, delivering world leading digital wealth creation products including ETF’s, digital statements of advice (SOA) and Australia’s preeminent research and economic commentary online publications, Intelligent Investor and Eureka Report.An ASX listed company with over 20yrs of expertise, InvestSMART's growth strategy is to become Australia’s #1 digital wealth platform. Our direct investor wealth platform focused on digital investment advice supports over 720,000 membersWith Professionally Managed Accounts (PMA) investment platform, underpinned by Australia’s first capped fee funds, we offer customers ASX listed diversified and single asset class ETF productsAs head of marketing I am responsible for driving all key growth and performance marketing efforts to build Funds under Management, retail ETF demand and subscription generation across digital, social, search, content, email, marketing technology and website channels.Key achievements include;• First ever Marketo driven fully personalised ‘Fund Performance Comparison’ email campaign delivering significant new account creation and Funds deposits.• First ever social performance driven retargeting and remarketing campaigns across Meta and LinkedIn networks• Development and implementation of first ever integrated social media strategy including introduction of integrated delivery and performance measurement platform Oktopost• First ever EOFY Grange offer campaign driving significant advance subscription renewal

Sydney, New South Wales, Australia

Beyond Bank Australia is Australia's leading customer owned bank. Responsible for assisting the GM Strategy, Brand and Community to formulate a digital marketing strategy, pathway and review of existing skills and current and future marketing technology required to achieve strategic objectives and vision of becoming the best relationship bank in the world. Focussed on the design and delivery of Beyond Bank digital marketing strategy including 3 year roadmap and optimisation of marketing technology stack including Marketo marketing automation platform.

Sydney, New South Wales, Australia

CAANZ are a pre-eminent not-for-profit membership body representing over 120,000 Chartered Accountants globally. They are a TEQSA accredited post-graduate diploma education provider and a critical advocate, policy influencer and regulator of member and accounting standards across Australia and New Zealand. CAANZ supports members with continuous professional development; professional standards setting; industry related technical content and thought leadership.As the inaugural CMO, I elevated marketing from a tactical cost centre to a high-performing function driving growth and dramatically improving member value. Key responsibilities:• Key contributor to the 3 -5 year strategic plans via consecutive CEOs, lead corporate digital transformation, digital member engagement and brand strategy • Multi-million dollar P&L and OPEX budget• Shared ownership for multi-million dollar membership subscription, enrolment and partner revenue • Lead 5 direct reports and a marketing team of 65+ FTEs• Executive leadership team member, Board contributor on brand strategy, member experience, public affairs, brand and reputation risk, marketing & digital performance• Executive leadership on governance, compliance and risk reportingKey achievements include: • Built global brand strategy and value measurement metrics. Created central brand strategy “Difference Makers” – adopted in six markets globally• Elevated CAANZ to top 25% brand reputation globally• Added +million partnership revenue, overhauling the strategic partnership model • Implemented digital transformation; rebuilt eCommerce platform; digital and social strategy, deployment of data & analytics• Built world-class corporate website, driving a 3-fold increase in traffic• Drove a 4-fold increase in eCommerce store convesion, adding multi-million dollar revenue growth• Transformed member digital experience responsible for 13 digital touchpoints and introduced 'mobile first' digital user experience

Sydney, New South Wales, Australia

Joining one of the world’s leading global media agency networks, I led the performance media practice, providing thought leadership and developing strategy for direct acquisition media. Working across performance and direct media channels, my focus was on building competitive advantage for both the agency and its clients. Notably, I contributed to direct response strategy and planning to major client pitches, including Mercedes, FAI Insurance and 20th Century Fox, and played a key role in developing the agency’s analytics and data practice.

Taipei City, Taiwan

Partnering with the Global CMO, I supported a key turnaround phase that strengthened financial performance and built the brand internationally. Crucially, I worked ahead of the market in the space of tech marketing, developing and executing pioneering global strategies for brand, media and partner marketing.• Developed and implemented a fit for purpose brand visual identity and product playbooks for both the global brand and local markets, with resulting campaign including ‘A Touch More in EMEA’;• Delivered millions of dollars in incremental funding via key marketing partners, developing a new annual strategy and securing global collaborations with Intel, Microsoft, Facebook and Google;• Generated 15M views from Acer’s first digitally & socially focused integrated global brand campaign for P3 Ultrabook in collaboration with Intel and DJ Tiesto, a new capability for Acer International.

Sydney, New South Wales, Australia

In 2012, I was engaged to uplift Starcom MediaVest’s performance media practice. During this period, I held responsibility for spend planning, response forecasting and budget, media systems and operating processes, contracts and KPI development, and secured contracts with blue chip clients such as Singtel, Virgin Media, Optus.

Sydney, New South Wales, Australia

Founding sales and marketing consultancy firm Real Simple Company, I provided specialist services in value proposition creation, customer research and customer insights, informing the sales process and engagement strategies for clients such as Microsoft, Pfizer, IBM, NCR, PWC, Tourism Australia, NICTA and CashCard. Notably, we pioneered productised professional service offerings that translated outputs into high value outcomes, a key point of differentiation for the firm that helped to achieve profitability in just three months.

Sydney, New South Wales, Australia

During this period, I founded the Australian office of full-service marketing agency Enfatico. Working from the ground-up, I recruited a team of 45 and managed millions of dollars in revenue and media spend.

Singapore, Singapore

A high-profile leadership role in one of the largest advertising and digital marketing companies in the world, I delivered creative and brand standards as a 360° communications expert, with key clients including Lenovo and Cisco. Throughout, I managed millions of dollars in revenue and media billings.

Singapore, Singapore

In 2000, I was headhunted to build a centralised practice of excellence for digital and direct marketing for Ogilvy & Mather APAC. During this period, I grew revenue by 40% and AP demand generation by millions of dollars. My key client was IBM across Asia Pacific where I lived and worked in Singapore, Tokyo and key APAC markets of India, China, ANZ and ASEAN

Sydney, New South Wales, Australia

FNL Direct was a multimillion-dollar BTL agency that I founded and grew from the ground up. Building a business with a 35% profit margin and a list of blue-chip clients Volkswagen, BHP, highlights included building Sony’s (and one of Australia’s) first microsite and winning over 20 domestic/international creative and effectiveness awards.

Bachelor Of Business Administration - Bba, Financial Planning And Services

Wset Level 2 Award In Wine, Pass With Merit - 76%

A globally recognised wine education program designed to provide vocational training in product knowledge for those employed in the liquor.

Sommelier Introduction, Wine Steward/Sommelier, Pass - 78%

Providing the skills and knowledge required to complete a professional evaluation of wine, the course explores Australian wine styles.

Education record

Member AICD

Diploma Direct Marketing