David Roark Email & Phone Number

Contracted to create marketing and business expansion strategies for clients in manufacturing, health care, consumer products/services, and the nonprofit sector. Designed business plans, financial models, positioning statements, pricing strategies, and cutting-edge marketing plans. - Created market-based pricing strategy, implementation, and price points for niche manufacturer. Conducted analysis of sales, profitability, and competition. Create new customer segmentation to use with sales and marketing execution. - Coordinated business strategy and marketing tactics for medical practice. Created reports for operations, marketing, and accounts receivable. Designed and implemented collections campaign to raise over $20,000 in first 4 weeks.

Created online clothing and accessory company with over 4,000 SKUs and operating margin of 25%. - Created company, brand, website, product lines, pricing, promotions, advertising strategy and media implementation. - Developed scalable operations model that can grow significantly with minimal incremental expense.

Englewood, Colorado, Us

Recruited to develop new pricing role managing residential and commercial pricing strategy, process, and analytics. - Generated revenue uplift of $35M by coordinating pricing increases including annual rate increase. - Increased commercial Internet revenue 22% by creating new commercial Internet promotions to drive incremental unit growth, upsell opportunities, and sales volume. - Streamlined processes resulting in 50% reduction in pricing approval requests. - Created new dynamic promotion structure to enable company to launch new pricing promotions in less than 1 week, generating improvements in marketing response rate, sales, product mix, and average revenue per user.

Denver, Co, Us

Served as leader of new organization to drive awareness and fundraising for amazing philanthropy. - Developed and hosted new volunteer orientation, training, and connecting programs for volunteers inside and outside of organization, resulting in more knowledgeable and inspired volunteer base. - Spearheaded recruitment to grow new organization from 5 to 22 members by motivating team and instituting policies that focus on recruiting and inclusion.

Pittsburgh, Pennsylvania, Us

Directed pricing strategy, implementation, and reporting for 7 branches and over 30,000 products. - Increased profits and operational efficiency by creating and implementing new pricing strategy, pricing structures, and pricing processes for multiple product lines and customer segments and producing margin increase of 0.8%.

Brookfield, Wisc., Us

Directed product management and development for client-facing gift card reporting. Drove development, testing, packaging, pricing, launch, training, documentation, and establishment of sales support for IBM Cognos Business Intelligence platform. Won Center Stage Award. - Optimized efficiency and drove customer satisfaction to new heights by satisfying reporting needs of clients which had grown into cumbersome effort at First Data. - Launched online Business Intelligence reporting system, coordinating requirements, development, testing, launch, demos, internal training, and client training.

Chicago, Illinois, Us

Recruited to apply sophisticated quantitative market, product, and pricing analysis to scientifically adjust positioning by brand. Managed 4 staff. - Achieved optimized price increases in the face of constant consumer and market demand changes that was followed by significant lifts in profits by analyzing consumer, retail, and distributor price points. - Doubled pricing gains in key markets by guiding large cross-functional team, implementing universal pricing strategy that easily defined pricing by market.

Alpharetta, Ga, Us

Created new role to analyze and move conferencing product portfolio deeper into global marketplace. Managed 2 staff. - Developed financial models and margin analysis, consulting cross-functionally to guide marketing, product development, and sales. - Directed rollout of global reservation-less conferencing product. - Captured millions in new business by shifting RFP and online auction duties from Sales to Business Analysis team, resulting in winning percentage of 33% on over 275 RFPs and auctions. - Organically grew revenue by changing pricing resulting in 1% sales increase and 5% profit increase in 1 year. - Received Chairman’s Club award for driving sales.

Delivered award-winning support to 2 sales channels and 20 branches. Managed 3 staff. - Directed product management and marketing of cellular phones, paging, internet, DSL, local and long distance, toll-free, and conferencing products. - Resolved process related challenges in customer service, training, confirmation, payroll, and order entry.

Mba, Marketing / Finance

Ba, Mathematics

Education record