• Built a brand from scratch, managing every aspect from trademark acquisition, product design, manufacturing, and importing.• Grew gross revenue from $0 to $1M in just a couple of years, while expanding markets to Dubai and broadening sales channels to Walmart and Best Buy. • Achieved a 4.2x Return on Ad Spend (ROAS) across Amazon marketplaces.• Secured top rankings on Amazon US and Canada, earning Best Seller and Amazon's Choice badges, enhancing brand recognition and consumer… Show more • Built a brand from scratch, managing every aspect from trademark acquisition, product design, manufacturing, and importing.• Grew gross revenue from $0 to $1M in just a couple of years, while expanding markets to Dubai and broadening sales channels to Walmart and Best Buy. • Achieved a 4.2x Return on Ad Spend (ROAS) across Amazon marketplaces.• Secured top rankings on Amazon US and Canada, earning Best Seller and Amazon's Choice badges, enhancing brand recognition and consumer trust.• Leveraged advanced AI to craft prompts that reveal customer preferences and optimal messaging, boosting sales conversion rates from 0.79% to 3.73% through enhanced marketing communications and on-page content.• Implemented a multilingual self-help support tool, reducing phone requests by 47%.• Generated detailed web analytic reports to understand customer behaviors and derive actionable insights to increase direct sales.• Developed and launched a Shopify store, managing PPC Ads, social media, SEO, and blog content to drive online engagement, brand awareness and sales.• Deployed a service call management system for a service business, boosting monthly client referrals by 12%. Show less

Consistently exceeded expectations on business and sales goals:• Managed multi-million-dollar projects across regions and cross-functional teams, consistently staying within budget and meeting delivery timelines.• Drove significant adoption of the CAP content subscription service, enhancing HP's leading sales applications, content aggregator platforms, and channel partners.• Spearheaded the development and deployment of a Product Marketing Content monitoring service, achieving… Show more Consistently exceeded expectations on business and sales goals:• Managed multi-million-dollar projects across regions and cross-functional teams, consistently staying within budget and meeting delivery timelines.• Drove significant adoption of the CAP content subscription service, enhancing HP's leading sales applications, content aggregator platforms, and channel partners.• Spearheaded the development and deployment of a Product Marketing Content monitoring service, achieving over 90% product content completeness across most categories within four months post-production.• Expanded the network of syndicated partners by an impressive 420%, broadening market reach and influence.• Achieved a 238% increase in online channel sales and over 2000% growth in online Cross-Sells for computing services and accessories. Show less

As the Digital Channel Marketing Manager, I leveraged quick decision-making, innovation, and entrepreneurial tactics to gain competitive advantages and increase sales.• Conceived and led the development of CAP (CMS) from idea to deployment. This product content subscription service enables our channel partners, sales applications and third-party services better access to marketing content (150,000 SKUs across 68 languages). • Managed multi-million-dollar projects across business… Show more As the Digital Channel Marketing Manager, I leveraged quick decision-making, innovation, and entrepreneurial tactics to gain competitive advantages and increase sales.• Conceived and led the development of CAP (CMS) from idea to deployment. This product content subscription service enables our channel partners, sales applications and third-party services better access to marketing content (150,000 SKUs across 68 languages). • Managed multi-million-dollar projects across business units and regions ensuring seamless execution and delivery.• Enhanced Add to Cart conversion rates by 22% through more engaging online product experiences.• Achieved a 3.4% market share increase for a specific product category, generating millions in incremental sales.• Led development of a mobile app enabling sales teams access to crucial information in real-time. Show less

As the Worldwide Content Syndication Manager, I led the global expansion of successful country-specific marketing strategies. • Boosted click-through rates from 5.2% to 11%, generating $800M+ in content interactions.• Directed a global RFP for product experience syndication cutting costs and expanding market coverage.• Expanded U.S. online content offerings from 875 to over 10,000 SKUs in less than six months.• Enhanced channel content strategies with rich media asset… Show more As the Worldwide Content Syndication Manager, I led the global expansion of successful country-specific marketing strategies. • Boosted click-through rates from 5.2% to 11%, generating $800M+ in content interactions.• Directed a global RFP for product experience syndication cutting costs and expanding market coverage.• Expanded U.S. online content offerings from 875 to over 10,000 SKUs in less than six months.• Enhanced channel content strategies with rich media asset management subscriptions. Show less

As the Channel eBusiness Strategy Manager, I spearheaded the growth of both direct and indirect online sales.• Generated a $3 million annual increase in Canada supplies sales with launch of supplies direct.• Expanded reseller network from 220 to over 3,500 in 4 months for product content syndication.• Amplified lead generation 10X through a strategic partner online lead referral program.• Achieved a 6% increase in sales conversion on enhanced partner product pages.•… Show more As the Channel eBusiness Strategy Manager, I spearheaded the growth of both direct and indirect online sales.• Generated a $3 million annual increase in Canada supplies sales with launch of supplies direct.• Expanded reseller network from 220 to over 3,500 in 4 months for product content syndication.• Amplified lead generation 10X through a strategic partner online lead referral program.• Achieved a 6% increase in sales conversion on enhanced partner product pages.• Drove a $4M annual sales increase via a channel partner lead referral system. Show less

- Managed laptop operations for the sales team- Coordinated regular data backups and system restores, safeguarding critical sales data- Administered timely software updates and security patches to maintain system integrity- Implemented IT best practices for the sales department

- Led the rollout and implementation of a global standard navigation framework for HP Canada.- Proposed infrastructure and software enhancements to support development needs.- Analyzed web metrics to assess program effectiveness, identify opportunities, and drive necessary improvements.

- Spearheaded CRM deployment, boosting sales by 10% through enhanced account management and targeted correspondence.- Streamlined customer data collection processes, unlocking new marketing opportunities.- Managed and negotiated all advertising contracts with vendors.- Directed the company's most successful Comdex booth, setting a new standard since its inception.

- Enhanced sales team efficiency by implementing a CRM system.- Reduced the customer cycle from composite to production using Sales force productivity tools.- Trained the sales team on CRM utilization for customer management and sales funnel optimization.- Oversaw computer network operations, including software upgrades and installations.

- Streamlined processes with the help of new technologies to increase efficiencies (reduced dead inventory from 15% to less than 5%)- Lead a team of developers and implemented one of the first online sales sites in the office products industry.