If I had a particular super power it would be brand strategy and consumer-facing concepts for the wired world. Basically, I’m the challenger thinker you call to parachute in when you need to build, launch, and grow a brand in an emerging or hyper-competitive market.I’m inspired by business ideas that make me quietly say to myself, “I wish I had thought of that.” I’m truly saddened by people that say, “because this is the way we’ve always done it” as rationale for not trying something new and different. Exploring and developing new innovative approaches to business is not a hobby for me; it’s a full time pursuit. Before co-founding North Social and long before I was recruited to play disruptor and chief viral officer inside Richard Branson’s Virgin empire as a Vice President of Marketing, I wore just about every strategic leadership hat inside a big Omnicom agency; challenging clients and colleagues to take risks, and not to just set their conceptual bar high, but to leap over it. All of this experience has allowed me to master the elusive art of crafting emotional and rational value propositions that makes consumers actually pull out their wallets.Specialties: social media, brand strategy, promotional concepts, product launches, strategic partnerships, experiential marketing, consumer anthropology, and developing disruptive concepts in traditional and new mediums that get consumers to remember, retell, and repeat.