Grohaus is a lifecycle marketing consultancy made up of top experts in email, push and SMS marketing, product notifications, and data analytics. We love to help tech startups and online companies improve their customer engagement and retention.

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• Marketing embed in a product team building a machine learning based notifications program, providing strategic input into the creative development process, and owning responsibility for the delivery of a pool of diverse notifications for the ML model to learn from.• Lead weekly qualitative research surveys on notifications prior to delivery to de-risk extremely negative reactions and help ensure the model is not conflated by bad messages.• Led the development of a source of truth repository for the pool of notifications in the ML model, which helped to streamline communications and coordination between engineering, product management, UX design & copywriting. • Supported the creative team in investigating the feasibility of notification concepts by using SQL to explore datasets that contained information needed in order to achieve our intended concept objectives.• Launched an evergreen notifications program targeting lapsed users in 23 countries, which drove a +1.61% lift in MAU, translating to roughly 800K incremental MAU annually. • Conducted experiments to validate the impact that new product features, content, and notifications have on retaining users at risk of lapsing or reactivating lapsed users. I took the lead on the test briefs, design, success metrics, reporting queries, and socializing results.• Proactively served as the analytics resource for my team, creating a hub with a data dictionary, links to resources and dashboards, and an experiment tracker to easily review past learnings.

• Drove an incremental 20% lift in revenue from new users through a gamification test, establishing a profitable promotion that would be re-tested and further optimized in two subsequent iterations• Improved new user reporting capabilities by collaborating with the Business Intelligence team to create weekly reports, and ultimately transition to a real-time reporting dashboard through the analytics service Chart.io• Improved the organization’s ability to leverage the robust power of the Salesforce Marketing Cloud by becoming intimately knowledgeable of advanced capabilities, like writing SQL query activities, setting up automated reports and triggered email automations for promotional fulfillment, and building complex drip campaigns in Journey Builder• Launched the company’s first sustainable and scalable subscription service, collaborating with engineers to build an MVP to test against several business-critical cohorts, get quick feedback, and establish a proof of concept

• Executed multi-channel customer retention campaigns through the Salesforce Marketing Cloud, Appboy, and Mixpanel• Led day-to-day email marketing execution, including HTML/CSS production, QA and deployment• Measured campaign performance through email metric reporting• Executed tests for promotions with spend attached using control groups to measure incrementality• Managed and executed creative tests to improve subject lines, email template design, send times, and more• Developed abstract customer segmentations by collaborating with the Business Intelligence team• Collaborated with key stakeholders from marketing, design, and business intelligence teams to ensure efficient execution and drive email performance• Analyzed email performance and presented learnings and recommendations to key stakeholders

• Facilitated a richer email experience for customers by coding the company’s first mobile responsive email layout • Improved email engagement by leading a new segmentation strategy based on sales data and web analytics• Supported the sales team by sharing actionable data on customer engagement with email and web properties

• Led all brand awareness activities through email and social media marketing channels, and hosting meetup events• Facilitated a partnership with LivingSocial that rapidly grew ticket sales for our marquee product launch event• Catalyzed product development by creating UX wireframes based on competitive market analysis and UX principles• Improved the organization’s ability to deliver by recruiting key marketing and design candidates

• Increased access to professional development resources by launching a private Wix site for district leadership• Cultivated a collaborative and fun office culture by organizing special events and interactive activities • Supported the revamp of the Standard Operating Procedures Manual by facilitating cross-functional team meetings

• Ensured that all clients could be served in their primary language by conducting language access workshops• Strengthened partnerships with faith-based organizations by organizing a consortium with over 100 attendees• Established long-lasting relationships with other public policy professionals through a highly-selective fellowship