David Nelson

David Nelson Email and Phone Number

Digital Marketing Manager @ Nelson Nexus
Lehi, UT, US
David Nelson's Location
Lehi, Utah, United States, United States
David Nelson's Contact Details
About David Nelson

Deep-dive martech and analytics leader with a 25+ year history of enabling growth, optimizing the bottom line, and improving customer experience by using data to tell stories and power marketing strategies.Digital Marketing | Client AdvocateEmail: davenelsonutah@gmail.comA digital marketing Swiss Army knife who played a key long-term marketing role at company that grew to $200M before acquisition by market leader; then assumed oversight of all digital marketing at the acquiring firm that expanded from $1B to $3B; modernized and innovated marketing for data analytics to global insurance industry.Recommended and implemented nearly every martech solution used by $3B company; adopted tools across CMS, SEO, analytics, chatbot, business intelligence, tag auditing, and session recordings, applying master-level knowledge in multiple platforms to maximize ROI.CORE COMPETENCIES• Data Analysis• Martech• Website Optimization• Web Strategist• Web Analytics• eCommerce• Customer Data Platform• Search Engine Optimization• Paid Search• Surveys and Net Promoter Score• Voice of CustomerACCOMPLISHMENTS• Grew ecommerce sales from zero to $60M (200K+ orders in 2023) using a low-budget open-source platform; minimized costs by enabling 24/7 self-service/automated client renewals and sign-ups• Captured $1M+ additional Google Ads ROI by plugging gaps in tracking and measurement analysis, yielding a 1,214% return on ad spend; managed 70+ active digital marketing campaigns in total• Drove $1.2M+ revenue by launching a 24/7 chatbot with effective decision tree answers satisfying client queries• Migrated the website to a new domain following acquisition and rebrand, integrating language/country websites globally, containing thousands of 301 redirects, and creating a successful SEO strategy• Saved $92K and added functionality by negotiating martech vendor renewals, prioritizing multi-year deals; oversaw successful marketing automation RFP involving top three B2B enterprise vendorsContact me at davenelsonutah@gmail.com for any digital marketing opportunities.

David Nelson's Current Company Details
Nelson Nexus

Nelson Nexus

View
Digital Marketing Manager
Lehi, UT, US
Website:
facebook.com/profile.php
Employees:
1
David Nelson Work Experience Details
  • Nelson Nexus
    Digital Marketing Manager
    Nelson Nexus
    Lehi, Ut, Us
    View
  • Curran Publishing Company
    Editor, Publisher, And Marketing
    Curran Publishing Company Apr 2024 - Present
    Edit, publish, and market Doug Curran's books.https://www.amazon.com/author/douglas-m-curran
  • Verisk
    Sr. Director Marketing Operations
    Verisk Jul 2022 - Present
    Jersey City, Nj, Us
    Managed martech renewals with focus on multi-year deals resulting in $92K in contract savings.Recommendations resulted in most of the martech currently used within enterprise including CMS, SEO, eCommerce, Analytics, Chat Bot, Business Intelligence, Tag Auditing, and Session Recordings.Successfully found and onboarded agencies to support with Google Ads campaigns, programmatic advertising, SEO, and Google Analytics 4 migrations.Managed successful marketing automation RFP with top three B2B enterprise vendors.Implemented customer data platform (CDP) with segmenting, reporting, and custom variable tracking to aid product marketers.
    View
  • Verisk
    Avp Digital Marketing
    Verisk Sep 2018 - Jul 2022
    Jersey City, Nj, Us
    Implemented Adobe Analytics and Adobe Tag Manager on Verisk.com.Managed all Google Ads campaigns reaching 70+ active campaigns including programmatic advertising campaigns.Generated over an additional million dollars in Google Ads conversion value resulting in 1,214% return on ad spend (ROAS).Managed re-branding effort (header, footer, logos, favicon) across a dozen company websites.Migrated Xactware.com to parent company Verisk.com website including multiple languages, thousands of 301 redirects, and successful SEO strategy.
    View
  • Xactware
    Online Marketing Manager
    Xactware Mar 2010 - Sep 2018
    Managed various website re-designs, migrations, customer conference sites, and language country additions (Canada, UK, France, Australia, and Netherlands) to corporate website.Researched, selected, and launched Episerver (now Optimizely) CMS for Xactware.com.Automated shopping cart abandonment program.Launched Eloqua preference center for products/services across multiple countries.Setup Eloqua automation programs to normalize data.Coordinated with a developer to implement SiteCatalyst (now Adobe Analytics) tracking across corporate and eCommerce websites.Automated SiteCatalyst website, product, and campaign dashboards for various departments.
  • Xactware
    Marketing Project Manager
    Xactware Jul 2007 - Mar 2010
    Coordinated projects for a 20+ member marketing team, overseeing designers, writers, developers, and product marketing. Set deadlines up front for 82% of projects, a metric not previously tracked while still accounting for unplanned requests.Launched online store in 2009 that has increased in revenue every year since its inception. In 2023, surpassed 200K orders and tens of millions of dollars. The online store has allowed the inside sales team to maintain the same team size.Authored a weekly “Marketing News” newsletter to raise company awareness of marketing happenings.Developed a Tableau dashboard for the flagship customer conference, utilized by sales, marketing, and executives to monitor registration details, trend comparisons, training, sponsors, and repeat attendees.
  • Xactware
    Marketing Analyst
    Xactware 2001 - 2007
    Lehi, Ut, Us
    Implemented the net promoter score (NPS) question in customer satisfaction surveys shortly after the December 2003 Harvard Business Review article "The One Number You Need to Grow" by Frederick Reichheld was published. Early adoption resulted in actionable data for customer facing teams.Coordinated with product and customer facing departments to implement a customer feedback tool with routing and notification processes that incorporated "We're Listening" links and dynamic forms across company and product websites. Notified customers of implementing 974 of their suggestions.Initiated customer opt-in spreadsheet that evolved to an Eloqua preference center with 150,000+ subscribers as of 2023.Established market share tracking using industry sources and internal data to compare with competitors in key markets. The refined methods have been consistently utilized by sales and executives for over 20 years.
    View
  • Xactware
    Inside Sales
    Xactware 2000 - 2001
    Lehi, Ut, Us
    Led team in answering inbound calls and making outbound calls. A discovery call with a top 10 insurance company resulted in them becoming a client.
    View
  • Xactware
    Software Tester
    Xactware May 1997 - 2000
    Lehi, Ut, Us
    Accounted for more than 50% of the 10+ QA team's tickets while working part-time.
    View

David Nelson Education Details

  • Southern Utah University
    Southern Utah University
    Marketing
  • University Of Utah - David Eccles School Of Business
    University Of Utah - David Eccles School Of Business
    Marketing

Frequently Asked Questions about David Nelson

What company does David Nelson work for?

David Nelson works for Nelson Nexus

What is David Nelson's role at the current company?

David Nelson's current role is Digital Marketing Manager.

What is David Nelson's email address?

David Nelson's email address is da****@****ail.com

What is David Nelson's direct phone number?

David Nelson's direct phone number is +180142*****

What schools did David Nelson attend?

David Nelson attended Southern Utah University, University Of Utah - David Eccles School Of Business.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.