David Bsales Email & Phone Number

Paramus, Nj

Define strategies for, art direct and develop global marketing materials targeted to the life sciences, semiconductor and electronics industries. Conceptualize and design distinctive advertising campaigns, identity programs, websites, tradeshow graphics, catalogs, brochures, information design and packaging. Effectively communicate with senior management, internal clients, staff and vendors to identify, articulate and achieve desired business objectives. Direct project workflow and provide leadership to graphic design/production personnel. Provide hands-on creative and production expertise for complex print and interactive projects. Implement and ensure compliance with corporate design standards.Direct photo shoots, source and supervise vendors, approve proofs, and conduct press-checks.

Clients included: AT&T, Interactive Media Associates, Inc., Cast LightingConsulted on, designed and produced a wide range of print and interactive marketing programs for both consumer and B2B audiences. Developed advertisements, product catalogs, trade show booths, direct mail promotions and training manuals. Designed corporate websites and ad banners. Utilized artistic and analytical expertise to create technical illustrations, product detail drawings and informational graphics.

Was recruited to lead creative department of interactive agency with clients that included General Electric, The Gartner Group and Gentiva Healthcare. Oversaw all creative design functions of corporate websites, feature microsites and banner advertisements. Supervised and mentored staff of five.Supported senior management and sales team with resource planning, time/cost estimates, proposal generation, client presentations and competitive website analysis.

Designed and directed the design of corporate intranets, enterprise self-service portals and web-enabled applications for pharmaceutical, telecommunications and financial services clients. Was particularly adept at designing to support functionality and bolster usability. Credited with a consistent record of completing project deliverables well under budget while meeting all milestones and deadlines. Ancillary project activities included quality assurance testing, content creation and usability engineering.

Controlled the creative and account management functions for all assignments from initial client brief through design and production. Clients included the Center for Biomedical Communication, Marketing & Publishing Associates, Wall Furniture Outlets and The Daily News. Areas of concentration were medical communications, direct mail, print advertising and illustration.

Education record

Education record