At Brunson, I am particularly proud of the results of a sustained brand marketing campaign--delivering a 15% increase in order value YOY. Here's what we did.Brunson is a 97 year-old company operating in a narrow niche of aerospace production. The company's new product pipeline had been quiet for some time, and company revenue was flat. A large percentage of the customer base--aerospace engineers--was retiring; the next generation did not have strong name recognition for Brunson. Signs of competitive pressures and decaying market share were looming.How would we continue to keep the brand relevant? How can we maintain or increase awareness despite the lack of new products to tout? The correct answers would be unlocked in the tactics of the branding campaign. Science, philanthropy, targeted education, honoring our customers and an unforgettable brand-attribute became critical to the success of the campaign.And, consistency: communicating dynamic, relevant, and authentic branded information every day, every week, every weekend, whenever possible. The Branding Case Study below provides more details, but the bottom-line results are clear: 15.4% increase in order $ volume YOY.

• Experienced creative leadership, producing innovative strategies and effective and on-time executions in marketing, advancement, B2B and internal communications with an emphasis on integrated marketing. Adept and award-winning production leadership in concepting, design, copywriting and editing, video production and editorial. Helped tell ROI-delivering client stories through concept development, creative direction, digital marketing and historical content creation. Resourced and guided teams of freelance vendors and agencies. Adept C-suite presenter and creative team leader, high in emotional intelligence and cultural awareness. Met or exceeded client expectations on 100% of creative opportunities. Clients: Alphapointe, Brunson Instrument, Equal Citizens, Habitat for Humanity, Husch Blackwell, University of Nebraska-Lincoln

• Providing inclusive, engaging and inspiring creative team leadership and production management for niche heritage management agency. Guiding brainstorming, design, story architecture, copy, editorial, and production for a broad spectrum of creative executions including: print and online, client microsites, short- and long-form video storytelling, museum-quality corporate exhibits, hardcover books and e-books. Clients: Booz Allen Hamilton, Discover, First Solar, HarperCollins, Little League Baseball, Lockheed Martin, Subaru, Weight Watchers, Whirlpool, Zurich Insurance

• Providing creative leadership to diverse broadcast team of television artists and technicians while writing, producing and directing seasons one and two of acclaimed financial television series. Directed CEO talent and guests on camera.