Responsible for driving growth, strategy, and execution.

Headquartered in Raleigh, N.C., Vertical IQ is a nationally recognized leader in Industry Intelligence. Whether they’re pitching a local brewery or a national biotech, successful sales, marketing and customer success teams use Vertical IQ to better understand a prospect’s or customer’s business challenges before, during, and after meetings. Covering more than 530 distinct industries, 3,400 local economies, and more than 90 percent of the U.S. economy, Vertical IQ equips users with the confidence and credibility to make memorable first impressions and sustain enduring relationships. Learn more about how Readiness Wins at VerticalIQ.com. As the CMO, I am responsible for all areas of strategic marketing and the execution of programs to drive growth for the organization.

Responsible for all things marketing for Zift Solutions, the Enterprise Channel Management leader, synchronizing the people, processes and technology organizations need to drive channel success.

Responsible for the strategy, tactics and programs needed to create interest, demand and recognition for Zift’s Channel Marketing Automation solutions. Key areas include Public Relations, Analyst Relations, Demand Generation, Online Marketing, Creative Services and Tradeshows/Events. Also responsible for planning, organizing, staffing, training, and managing all marketing functions to drive corporate growth.

Manage team of professionals responsible for all core marketing and communications activities including PR/AR, Advertising (Print, Online & Video), Trade Shows/Events, Campaigns/Promotions, Marketing Operations, Digital Marketing, Social Media and Demand Generation.Managed internal and external communications through Initial Public Offering and three acquisitions as a public company.Restructured marketing communications and operations team to improve efficiencies, to match functions with individual skill sets and ultimately increased team by 75% over 12 month time period.Led transformation of marketing team from a focus on “push” marketing to a focus on “pull” marketing to position company for future growth across broad market.Develop strategy and execution for lead development team to drive new top of funnel leads to sales team. Increase by more than 25% over previous 3 quarters.Management of team responsible for most successful company user group conference since inception with more than 450 attendees, which equates to a more than 45% increase from previous year.

Founder of marketing services company geared at helping early stage companies grow through integrated marketing strategy and execution.Responsible for all aspects of day-to-day management of firm including operations, business development, partner relations, and account management.Work with clients to assess their current marketing opportunities and build their marketing action plan for success.Responsible for managing client relationships to ensure overall satisfaction through the strategy and execution of marketing activities.Grew company from an initial idea to having serviced more than 25 clients in 2009/2010.

Responsible for all aspects of corporate marketing for industry intelligence solution geared towards sales and marketing professionals across US and Canada.Directed all aspects or marketing strategy and execution including development of annual marketing plan and budget.Managed inside team of marketing professionals and key outside vendor relationships.Part of executive team that drove strategic direction for company across all departments and at all levels.Key Accomplishments:- Helped grow user base by over 170% (from 30,000 users to more than 85,000) in the span of three years.- Expanded business into new industries including accounting, technology and business process outsourcing.- Part of integration team that merged First Research under Hoover’s division of D&B as part of their $25 million acquisition.

Develop and implement marketing strategies to meet corporate objectives for leading provider of data management solutions while staying within strict budget constraints.Direct media relations activities and events to externally promote DataFlux products, services and partner relations.Developed annual strategic corporate marketing plans which integrated advertising, direct marketing, public relations, analyst relations and tradeshows to maximize awareness and lead generation within given budgets.Managed the planning and execution including strategy, writing and creative development for all internal and external corporate communications.Key Accomplishments:- Developed and executed a fully integrated marketing communications plan that increased lead generation results by 47% from 2002 to 2003 and by 59% from 2003 to 2004.- Directed the launch of five major product releases including internal and external communications and promotions.- Spearheaded the development of annual corporate messaging campaigns used as the basis for all DataFlux branding and marketing communications.- Managed team responsible for initial development and launch of DataFlux Users Conference.

Successfully initiated and managed the planning, coordination and execution of all corporate and product line marketing projects. Generated substantial brand equity by developing and implementing the strategic marketing and branding plan in the following areas:- Advertising including media planning and buying.- Direct mail campaigns including national prospect and customer promotions.- On-line banner advertising and targeted e-mail promotions.- Selected advertising and direct marketing agencies and managed the relationships including strategic planning, creative development, copywriting, budgeting and project fulfillment. Responsible for the company promotions budget ($2.2 M in 2000, approximately 55% of total budget.)Managed, developed and assisted with the career development of a team of marketing professionals.Key Accomplishments:- Launched an integrated corporate marketing campaign consisting of a 500,000-piece Web promotion including 225,000-piece direct mail and 225,000 pieces in industry publications.- Increased lead generation by approximately 25% from 1999 to 2000.- Assisted in the development and execution of the corporate branding strategy that consisted of an 18-month plan to merge twelve different companies and their products into a single identity.