David Burkard Email & Phone Number

Zug, Switzerland

Zug, Switzerland

Zug, Switzerland

Burkard + Goliath supports you in the development and management of your brand communication. Strategically, implementation-oriented and based on partnership. Because we have worked in companies, we know: Good is what is strategically thought through, easy to implement and consensus-oriented. That's how a brand works.

Zug, Switzerland/Gothenburg, Sweden

Ruswil/Lucerne

Further development and management of the Corporate Communications department. Leading teams in Online Marketing, Marketing Communications, Brand Management, Graphics, Fairs and Events, Newsroom, PR, Media Relations

Zürich Area, Switzerland

– Consulting on integrated communication projects– Brand Analysis– Brand Positioning– Storytelling– Brand structures

Winterthur, Switzerland

- Brand strategy- Brand awareness and Brand engagement- Establishing brand driven, omnichannel communications- Change communication- Develop new Brand Structure based on new company strategy- Brand Design- Consultancy to top Management and communication managers in the divisions- Elaboration of a cross-divisional communication concept.- Marketing communication: Product brochures, product launches, Naming, events, fairs & exhibitions, sponsoring.- Project management: Lead of cross-divisional communication projects.- Development of communication tools, identifying optimization potentials and cost savings.- Team Leadership: Lead of marketing communication managers in divisions, agencies and suppliers.

Lucerne Area, Switzerland

- Establishing Brand Management as corporate function- Project leader for the development of a new brand concept (Brand strategy, corporate design, brand structure, nomenclature system, etc.)- Project leader for the worldwide roll-out of the new branding concept in over 100 countries- Development of brand management tools - Leadership of a team, international project teams and external partners- Designing and running corporate brand training courses- Change communication- Realization of various marketing communication activities- Development of internal brand engagement- Employer branding- Conducting Brand Equity studies

Zurich, Cologne, Amsterdam

- Development of Brand strategy, brand positioning and brand structure, naming- Re-brandings and brand launches in Eastern Europe (Hungary, Slovenia, Croatia), project management, internal brand communication and brand engagement.Clients: Deutsche Telekom/T-Mobile, Die Schweizerische Post, Suva, Fnac, Ahold

Berne

– Project work on an integrated marketing communication concept.– Development of various product brands, consultancy on the development ofthe “bluewin” brand.– Brand Consultancy to marketing and communication responsible

Montreal, Canada Area

Montreal, Canada Area

Winning Sustainable Strategy, Certificat

Embedding sustainability into the core of a business. Building a strong business case for sustainability to propel the business forward..

Certified Digital Marketing Professional

Cas_Certificate Of Advanced Studies, Corporate Communications

Master'S Degree, Major: Economics, Minors: Law And Political Science, Lic.Rer.Pol

Activities and Societies: Fachschaft Lic.rer.pol.

Matura, Economics

Economics