• Strategic Planning:• Developing and executing a comprehensive business development strategy• Identifying market opportunities, industry trends, and emerging technologies to drive growth and expansion.• Analyzing market data and competitor insights to inform strategic decision-making and prioritizing target markets.• Developing and implementing strategies to expand the company's presence in new markets and industries, both domestically and internationally.• New Business Acquisition/Sales:• Leading the identification, evaluation, and pursuit of new business opportunities, including strategic partnerships and corporate sponsorships.• Building and maintaining a pipeline of potential clients, customers, and projects through proactive prospecting and networking.• Developing compelling value propositions and presentations to pitch products/services to prospective clients.Team Leadership and Collaboration:• Providing strategic leadership and guidance to the business services team (includes programs, hospitality, marketing and track rentals, corporate sponsorships, and driving and riding schools), setting clear goals and objectives to drive performance and results.• Collaborating cross-functionally with internal teams, including sales, marketing, product, and operations, to support business growth initiatives and ensure alignment with organizational goals.• Financial Management:• Developing and managing the business development budget, allocating resources effectively to maximize ROl and achieve business objectives.• Tracking and analyzing key performance metrics, financial targets, and business development KPIs to evaluate the effectiveness of strategies and initiatives.• Maintaining and negotiating Road America's liability and event insurance

- Building relationships through automotive repair with the enthusiast and European automotive community. - Coordinate the shift in digital marketing to help promote services to a growing audience - Develop new customer relationships through local events and social media- Manage multiple channels of communication to ensure cohesive work flow & customer updates - Oversee vendor relations and negotiations to modernize the shop and presentation

- Strategically grow new business and retain existing customer base through sharing company story, and fostering relationships- Local community involvement- Business Networking and Referrals- Brand Management- Maximize Digital Presence and SEO- Content Creation- Grow the Business Development Team- Implement revenue tracking systems- Grow to 6 local Chamber memberships- Work with local, regional & national vendors to manage relationships- Grow New Customer acquisition program- Develop Strategic Customer Retention Program- Implementation of CRM system for Business Development

- Assist with understanding of social media & brand strategy for small businesses- Designing marketing collateral including new logos, business cards & stationery- Advise on brand management- Work with organizations to develop cross channel marketing plans- Photography work for commercial and individual needs

• Oversee all vehicle logistics and onsite activation work• Collaborate with program partners to ensure teamwork and build coordination onsite• Manage onsite vehicle fleet including vehicle maintenance, repair procedures and accident reporting• Manage program staff including full-time logistics staff and limited term employees• Develop of program guides and training materials for staff and program partners• Develop key client relationships and responsible for execution upon deliverables• Prepare client ready materials for weekly status meetings• Support analysis and assessment of all program vendors• Serve as one of the program leads onsite at events• Develop & distribute sanitation guidelines for fleets used at events during a global pandemic

- Sales of new BMW vehicles and all makes of used vehicles to customers in person and online- Managing inventory by placing orders for new vehicles, specifying options and assisting with dealer trades- Plan and promote events at the dealership as well as coordinating sponsorships with the local car clubs for their events- Train others on the CRM systems and VIN Solutions

- Assist with re-brand from Time Warner Cable Business Class to Spectrum Enterprise, including branding compliance and managing field sales collateral printing nationwide - Event coordination/fulfillment for the States of Wisconsin and Minnesota sales teams while assisting with national initiatives- Work with local and national sales VPs, directors, managers & sales teams to fulfill requests for promotional materials- Coordinate & implement general projects for marketing areas including customer acquisition, retention & maintenance such as: campaigns/promotions, collateral, image advertising/branding, consumer messaging, special events, cross-channel selections & more- Increased event ROI annually by as much as 400% for select events by communicating effectively with field sales teams- Implement tracking through salesforce to accurately track ROI on opportunities through all stages of the sales process- Assist Sr. Field Marketing Manager with fulfillment & training initiatives nationally- Used Salesforce and helped promote mobile CRM usage for sales teams for more accurate reporting

· Plan & implement field strategies to assist Outside Sales Department to generate public awareness of Business Class & to assist sales to generate qualified sales leads that meet and/or exceed established Business Class revenue objectives.· Coordinate & implement general projects for marketing areas including customer acquisition, retention, & maintenance such as: campaigns/promotions, collateral, image advertising/branding, consumer messaging, special events, new service launches, cross-channel selections, trafficking, proofing, & more.· Event Coordination/Fulfilment· Work with local Sales Director, Managers and Sales teams to fulfill requests for promotional materials· Manage & fulfill lobby party requests and subsequent materials for each event.· Assist national marketing manager with miscellaneous fulfillment requests· Coordinate mid-market events· Assist Sales Teams with set-up & attendance at larger trade show events.· Update event calendar on a regular basis & communicate to sales teams.· Assist with promotional item research and coordination.

- Design promotional ads for 16 dealership location parts, service, rental, leasing & truck sales departments using Adobe CS5- Manage print media and stationary company-wide- Implement technological advances into marketing tactics including e-marketing system & use of QR codes in print media- Manage vendor relationships- Coordinate & Promote events for 16 dealership locations- Train & assist sales staff in CRM system and policies using Microsoft Dynamics- Manage tracking systems for cross-channel promotions & customer leads- Assist with re-brand strategy & tactical implementation of JX Peterbilt & JX Truck Center locations

- Created & distributed promotional ads for 12 dealership location parts, service & truck sales departments using Adobe CS3- Assisted with event planning and promotion, including two grand opening open houses and the national Peterbilt MX Tour- Managed and updated website advertising and media releases- Managed printed stationary orders

As a Consultant for Pampered Chef, I managed and ran my own business by holding parties at host's homes or special events promoting quality products for the kitchen.- Held sales parties- Managed sales leads- Created promotional materials- Managed personal website to promote sales- Fostered new consultants

 Developed, designed, and printed marketing collateral and custom customer orders Worked with Microsoft (Office 2003 & 2007) and Adobe (CS2 & CS3) productso Word, PowerPoint, Publisher, Excel, Photoshop, Acrobat, Illustrator  Answered inquiry phone calls and walk-in customers concerns

- Implemented strategy to increase target audience attendance - Started Battle of the Bands event & managed for 5 years- Solicited local county businesses for sponsorship- Created & distributed publicity

- Coordinate Programming with other student organizations- Maintain University and Residence Life policies- Report and record incidents of violation to other campus organizations as needed- Mentor and assist other residents and resident assistants

 Represented area hospitality industry at local and national events: MasterCraft Pro Wakeboard Tour; MN Science Museum Titanic Opening; National Sports Center Hockey Championships;3M Championship; Young Professionals - Minneapolis Worked with ACT & Microsoft software for mass mailings and inquiry tracking Provided Customer Service through multi-line telephones, email, & receptionist tasks Created & implemented standardized volunteer program guidelines