Responsible for Heroku's web strategy, SEO, paid acquisition, content production, and marketing technology stack.Highlights include:- Increased qualified signups from SEO 90% YoY (previous growth rate was 20%)- Connected web analytics with product usage data to identify most effective channels and campaigns- Implemented machine learning to improve lead scoring and abuse prediction- Built a testing and optimization practice

Responsible for search and social, digital analytics, web production, technology and operations, product management, and project management. The team varied in size, up to around 70 FTE's and 50 contractors. Having made several key hires, and developed strong managers, as well as building an entire team in Montreal, the team's reputation was transformed into that of a critical organization that helps solve problems collaboratively in the best way for the business. Highlights include: - Replaced a legacy in-house CMS that limited creativity and was difficult to use with a best in class digital marketing platform based on Adobe Experience Manager and integrated with Adobe Analytics, Marketo, Salesforce and others. The new platform was embraced by other digital teams within the company, resulting in a more consistent, connected and useful customer experience, delivered at a lower cost.- Implemented an SEM practice that returned $11 for every $1 spent, and then used data from that practice to inform SEO tactics to further increase return.- Built a best in class digital analytics practice. One section of this practice was responsible for making analytics data available to the business and training business users how to access and interpret these data; the other section performed deep analyses into multiple data sets across the company to provide meaningful business insights - such as the ability to predict propensity to buy/use/terminate based on behavior, and the ability to predict activity on a major account based on web activity.- Fostered a culture of innovation, and hosted hackathons which led to many dramatic improvements.- Drove company-wide savings exceeding $20M annually through vendor management, elimination of redundant technologies and efficiency improvements for marketing teams.

As Vice President of Technology at Greatschools, I was responsible for all technical aspects of www.greatschools.org, a top 400 US website. I developed a high-performing organization that delivers quality software on time, rebuilt relationships with other functional groups and introduced roadmap planning and release management processes.An initiative to improve performance and SEO throughout the site increased site performance by a factor of three and saw page views go up dramatically. Site uptime was unreliable as a result of legacy infrastructure with several single points of failure; I architected a completely new data center infrastructure and disaster recovery plan which improved reliability and performance while reducing cost. In order to reflect the non-profit aspect of the company, we wanted to transfer the www.greatschools.net top level domain to www.greatschools.org; this was achieved without impacting SEO equity or email deliverability. Despite growing the department and improving quality, vendor management improvements enabled a budget reduction from $3M to $2M.

When Adobe acquired Macromedia, our first priority was to integrate www.adobe.com and www.macromedia.com and all the supporting infrastructure - the new site was live in less than five months. The team was also responsible for designing and supporting infrastructure to host many new experimental SaaS initiatives (some of which later became part of Creative Cloud); this required a flexible and highly scalable solution - effectively building a cloud computing solution from the ground up. Also ensured system scalability to support high traffic events such as product launches and new versions of the Flash Player or Adobe Reader. During this time I led a team of 25 people and managed a $10M annual budget.

At Macromedia, I managed the engineering and operations teams responsible for supporting www.macromedia.com. The site comprised almost 50 integrated applications, including business critical ones such as online product activation and the eStore. I developed a deployment and release process to enable zero-downtime releases, and designed a system architecture that provided better than 99.999% reliability. I was also responsible for improving the reliability of the Macromedia Breeze application (now Adobe Connect).Other responsibilities included SOX compliance, security and privacy; I also sat on the IT Change Advisory Board.

Avolent was an online billing software provider. I managed engineering resources for the professional services division, which included managing client interactions for large customer accounts (> $1M), including on-site visits, project management reports, cost and variance management, and resource planning.

My role at Quokka involved a wide range of technical management tasks to ensure the successful execution of the NBCOlympics.com website. This was a joint venture between Quokka Sports and NBC with a goal to deliver the Sydney Olympic games to web users in the US. My responsibilities included implementing an online store to accompany the NBCOlympics.com site, and managing a successful $1M+ Olympic results display software project. I also identified technical strategy and requirements for applications such as polling and user chat and performed due diligence on third party vendors, to ensure scalability and security. During the games, I coordinated operations, production, design, customer care and engineering efforts.