David Cajiao Email & Phone Number

Bogotá, Bogota, Co

Bogota

• Lead the regional processes of design, implementation, training and change management for the products and functionalities.• Manage the team and partners communications, support, problem detection and solving the situation that can affect the new daily activities.

Bogotá, Distrito Capital, Colombia

• Design, manage and execute the business strategies through the product life cycle.• Create long-term and sustainable partnerships to maximize the company’s profit.• Developed the benefit strategy for the product that increased the sales by 18% in the last trimester.

Bogota Dc, Colombia

Promote partnerships with new companies that generate impact and growth of the corporate channel. In addition, create strategies to grow the current accounts.Achievements:• Increase of 15% in sales through a new communication strategy that increased the inbound calls by 30%.• Part of the TOP 3 Managers of the year due to the outstanding sales results.

Bogotá D.C. Area, Colombia

Guarantee the total satisfaction of the customers’ needs of the assigned portfolio through the sale and maintenance. Achieve the sales goals to new clients. Achievements:• Accomplished 105 % of the assigned sales, standing out on the sales team at regional level.

Colombia

Design and development of commercial strategies focused in increasing the credit cards sales, maintenance and customer retention. Coordinate the generation of new partnerships for the creation of new credit cards and new clients. In charge of the control of the product budget (PyL) and the training of the product characteristics to employees. Achievements:• Increase of 60% of the sales and revenues, through the implementation of new product placement strategies and billing activities. • Rise of 50% in the billing in international merchants, due to the development of new benefits, such as Free PO Box, loyalty points redemption and travel assistance.

Bogotá D.C. Area, Colombia

Design and supervise the execution of marketing plans for the Continuing Education courses offered by the university, being responsible for coordinating the implementation traditional and digital marketing strategies, following up on the sales force and the relationship with service suppliers. Monitoring and evaluating the executed budget for the correct promotion of the programs.Achievements:• Exceed accomplishment of 120% of the sales goals, thanks to the optimization of the digital campaign strategies implemented. • Increase of 200% in the engagement of the university in social media, due to the implementation of brand positioning and content campaigns.

Bogotá D.C. Area, Colombia

Manage the implementation of partnerships with strategic merchants, ensuring the effective execution of the communication plans and focusing efforts on achieving the billing goals. Achievements:• Growth of 35% in billing with allied merchants and 45% in other merchants. In addition, an 8% increase in credit card sales, thanks to the design and implementation of the Diners Club partnership program. • Creating new partnerships that generated a 120% accomplishment within 6 months of the Diners Club Sale program.

Bogotá D.C. Area, Colombia

Develop loyalty strategies for merchants through events, BTL activities, communications and training.Achievements:• Increase in the affiliation of strategic merchants by 12%, due to the design of a new commission scheme for commercial sales force. • Positioning of Diners Club as the brand of privileges in restaurants and hotels.

Colombia

Decision making and implementation of new strategies through the analysis of monthly billing reports, profitability and affiliation of merchants.• Designed the new report of consolidated turnover and profitability of the merchants affiliated with the Bank.• Identified the most important privileges offered by Colombian and Spanish banks to their cardholders through a market research.

Bogotá D.C., Colombia

Analyze and make financial reports of subsidiaries to the notes to the financial statements of the Bank. • Improved the format for the preparation of the notes to the financial statements of the Bank with all subsidiaries.

Master, Marketing

Bachelor, Business Administration, Management And Operations