Driving market strategy and research initiatives to fuel business growth and customer satisfaction. Overseeing the entire market research lifecycle, from strategy development to execution and analysis.Key Accomplishments:• Strategic Visionary: Spearheaded strategic market research initiatives across core OPM operations to drive significant business impact.• Operational Excellence: Enhanced operational efficiency by 50% through process automation and streamlining, managing 500+ annual projects seamlessly.• Customer-Centric Approach: Cultivated strong customer relationships and catalyzed the adoption of innovative product design best practices across a vast portfolio.• Cross-Functional Collaboration: Fostered effective collaboration with cross-functional teams, including client management, marketing, and business development, to achieve strategic objectives.• Thought Leadership: Elevated brand visibility through content creation, public speaking engagements, and establishing a strong leadership reputation.#marketresearch #strategy #leadership #innovation #customercentric

Direct global strategic vision of Market Strategy and Research department while orchestrating strategic market research initiatives across core OPM operations in US, Europe, MENA, and APAC regions. Oversee strategy and operations for market research processes/deliverables. Steer voice of customer (consumer insights) sector while managing customer satisfaction surveys, loss surveys, and related endeavors. Cultivate and nurture customer relationships, contributing significantly to business development initiatives. Provide effective oversight to research endeavors and catalyzed adoption of product design best practices across extensive portfolio, leading to over 100 successful implementations in past year. Orchestrate cross-functional collaboration involving email deployment, client management, and brand managers, among others.• Bolstered brand visibility through content creation, public speaking engagements, and leadership reputation establishment. • Enhanced operational capacity by 20% while facilitating seamless management of 300+ annual projects.• Reduced project duration by 30% by executing strategic process automation and streamlining redundant research functions.• Contributed to 150+ collaborative calls in last year in liaising with Business Development and Client Management divisions. • Played a pivotal role in expanding program portfolio by over 100 new initiatives (13% growth).• Conducted comprehensive surveys of 20K+ customers by extracting valuable insights on satisfaction, retention, and loss analysis. • Earned distinction as a renowned thought leader through multiple published survey and data projects by engaging in delivering impactful conference presentations, participating in illuminating panel discussions, hosting insightful webinars, and more.

MANAGEMENT: Mentors and trains a team of Research Analysts to support Partnership and Business Development teams in new business acquisition and retention efforts.STRATEGY & OPERATIONS: Leads, defines and manages strategy and operations for market research processes and deliverables.MARKET ASSESSMENT: Conducts market research to identify new programs at the master and doctoral degree levels. Research includes primary and secondary consumer and competitive research to understand labor market trends, competitive positioning and program selling points. Also supports the B2B business development efforts to identify appropriate partners and programs.INTERNAL & EXTERNAL CONSULTANT: Serves as an internal consultant building fluency across the market facing teams, which includes Partnership and Business Development teams. Represent Wiley Education Services’ market expertise through meetings, both virtually and in-person.

Responsible for managing potential students through the application process for Gonzaga University's online Masters in Organizational Leadership, and Communication and Leadership

Manage the delivery of all services to clients in Florida and Louisiana. Provide ongoing customized trainings for users of the program. Monitor usage activity to increase overall usage rates. Coordinate with multiple departments to reach program objectives. Reports directly to Vice President of Operations.Consistently met or exceeded targets for delivering servicesCoached/mentored scheduling, logistics and help desk staff Increased program usage consistently each quarter resulting in a 30% increase in the past year