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Blends experience of digital marketing and operations. Known for creating dynamic marketing and brand strategies that drive customer acquisition. Message or connect with me if you: - would like to be considered as a guest on the weekly show - would like to showcase & promote your industry knowledge as a guest contributor - have a product/service relevant to industrial/manufacturing you want to promote - have a marketing/PR/Inbound agency targeting industrial & manufacturing companiesExperience Summary: • 10+ years’ experience in creating new businesses in fast-paced environments• 10+ years’ experience with digital marketing, advertising, social media and e-commerce• Launched KNOW Foods’ ShopifyPlus website generating explosive revenue & customer growth• Built Instagram strategy resulting in nation’s fastest growing emerging brand and 20% MOM growth• Detailed practitioner focused on system efficiency/effectiveness and optimized procedures• Displays an ability to learn rapidly and adapt quickly to changing situations• Projects self-confidence, leadership and enthusiasm
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Chief Marketing OfficerNutrishus Brands Inc. Jan 2022 - PresentAtlanta, Ga, UsRxSugar® is a health-and-wellness company disguised as a food company. The mission is deeply compelling and categorically self-evident: Chronic illness (i.e., non-communicable disease, heart disease, diabetes, cancer, etc.), which virtually DID NOT EXIST 200 years ago, is the leading cause of death and suffering on the planetThe United States spends $1.7T each year on food. It spends $1.9T on healthcare related to poor nutrition. Diabetes and cardiovascular disease are a product of what we eat. The path to affordable healthcare is better food devoid of toxic cane sugar.Traditional sugar is the root cause of all chronic illness – the average American consumes 100 pounds of sugar per year.When seeking change in their health-and-wellness, over 80% of consumers prioritize the reduction or elimination of toxic cane sugar from their diets.Consequently, the world needs to Solve for Sugar – and RxSugar® is the World’s Best Tasting, Keto Certified, Non-GMO Project Verified, Plant-based, Organic Sugar & Syrup!RxSugar® has Zero Calories, Zero Net Carbs, Zero Blood Sugar Impact – proven by lab tests, formal certifications, clinical studies, countless People Living with Diabetes, etc. The company launched at retail March 2020 and has achieved significant traction selling through major retailers, on-line platforms, strategic partners including: Walmart, Albertson-Safeway, CVS, Rite Aid, Walgreens, Giant, Hy-Vee, Giant Eagle, Heinens, Winn-Dixie, Ingles, Amazon, Vitacost, iHerb & more!RxSugar® SOLD OUT 5X LIVE on QVC!RxSugar® has been featured in US Weekly, Mens Journal, Amazon Lifestyles, Life Time, and more! RxSugar® is the #1 Branded Allulose Product Family in the World & Only Organic VersionRxSugar® Organic Pancake Syrup is #1 for 8+ weeks on Amazon’s Hot New Release ListThe company is building a best-in-class team of "devastatingly effective" individuals with the ultimate desire of changing the world for the better.RxSugar. There Is No Substitute.® -
Senior Vice President MarketingNutrishus Brands Inc. Aug 2020 - Jan 2022Atlanta, Ga, Us -
Chief Marketing OfficerRxsugar Aug 2020 - Present -
Director Of MarketingDavidcaron.Me Apr 2018 - Dec 2022Currently working with some amazing brands, poised for hyper-growth.You probably know them by name. If you don't, you soon will.
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Chief Marketing OfficerIndustrialsage Dec 2019 - Aug 2020Alpharetta, Ga, UsIndustrialSage is a dynamic, online media platform, publishing compelling content for industrial & manufacturing professionals and is quickly becoming the epicenter for all things industrial. We are the "Buzzfeed" of all things industrial. Growing at a rapid pace, since joining the team in December 2019 weekly reach has grown from 8k to 20,000+.150+ video podcast episodes with guest executives from Siemens, Infor, Sany, Chart Industries, Schneider Electric, ABB, Rockwell Automation, Lowes, Stanley, Landis & Gyr, HP, Control Solutions, MXD Process and more!The IndustrialSage Platform enables industrial sales/marketing teams to reach their ideal prospects and buyers. Leveraging 12+ years of experience creating professional video content, IndustrialSage Partner campaigns are positioned using a proprietary targeted promotion/distribution network. Through data/analytics, campaigns measure overall performance, brand awareness and conversions. Industrial sales & marketing teams, leverage the IndustrialSage platform to: - discreetly lower their audience’s barriers to buy - build their company’s credibility as “The Expert” in their industry - validate their products/services through strategic positioning, showcasing them in an educational, informative and entertaining manner - achieve broader exposure on third-party channels including: LinkedIn, Facebook, Instagram Twitter, Etc. - control their message and position their products/services as the solution to the problem Nearly 50% of B2B buyers are millennial and how and why they buy from industrial companies is changing quickly. The average B2B buyer watches 30 minutes of video before making a purchase making the IndustrialSage Platform the premier channel for buyers to discover, engage and validate your brand, products and/or services. -
Director Of MarketingThe Great American Turkey Co.® Apr 2018 - Oct 2019New York, UsAnswered directly to the CEO to shape the vision and future of brand marketing strategy, in-store and e-commerce (new)• Orchestrated organic sales funnel increasing month over month website traffic, capturing email leads and converting contacts into retail and e-com sales.• Designed, coded and maintained GreatAmericanTurkeyCo.com website on Shopify platform.• Developed & deployed a robust social media strategy for Instagram.• Orchestrated a multi-faceted social campaign, crowd sourcing 30 social influencers, developed recipes, coordinated social publishing to 3M+ followers and published a 104 page cookbook.• Art directed and managed teams of content, creative (photo/videos/graphics), calendar, community.• Built and optimized paid media campaigns on Facebook/Instagram leveraging look-a-like audiences, custom audiences, and marketing automation.• Deployed primary product line to over 500 retail locations including The Fresh Market, PriceChopper, Tops Markets and 100+ regional specialty grocery stores.• Rebranded and designed product packaging (flexible/corrugate/label) adhering to USDA Food Labeling Guidelines.• Designed marketing collateral, venture decks, product sell sheets, and online advertisements.• Maintained daily/monthly/quarterly KPI report. Communicated analysis and recommendations to CEO & executive team.• Fostered relationships with multiple vendors and partners in order to execute strategic marketing campaigns.• Managed marketing team, third-party relationships and partners. -
Senior Director, Strategic Marketing & PartnershipsKnow Foods Jan 2016 - Apr 2018Worked with and answered directly to the CEO to shape the vision and future of the digital marketing strategy, e-commerce fulfillment/operations and supply chain/demand planning. • Designed, coded & maintained KnowFoods.com on Shopify Plus platform utilizing 20+ custom applications, ApplePay, GooglePay, etc• Developed & deployed a robust social media strategy for Instagram, Facebook. Resulted in fastest growing emerging brand on Instagram with 20%+ MOM growth driving organic e-commerce revenue• Art directed & managed content, creative (photo/videos/graphics), calendar, community• Built & optimized paid media campaigns on Facebook/Instagram leveraging look-a-like audiences, custom audiences, and marketing automation• Deployed product line on AmazonFresh, Amazon Vendor Central Dropship & Amazon Seller Central• Designed product packaging (flexible/corrugate) adhering to FDA Food Labeling Guidelines• Designed marketing collateral, venture decks, product sell sheets, and online advertisements• Fostered relationships with strategic marketing partnerships including AAA Mid-Atlantic, Spartan Race, Spartan Gym at One Hotel Miami, Beyond Type One Bike Beyond, and Atlanta Silverbacks• Maintained daily/monthly/quarterly KPI report. Communicated analysis and recommendations to CEO & executive team• Orchestrated software/systems architecture and process utilizing industry leading applications including: Shopify Plus, HubSpot, CIN7, SalesForce, Google Analytics, Facebook Business, Zendesk, Shipstation, AdRoll, Perfect Audience, FullStory, & Adobe Creative Cloud• Created and deployed shipping & fulfillment process for all sales channels: Distributors, Wholesale, Ecommerce & Amazon• Improved reliability of supply chain by centralizing all sales/marketing demand data, co-packer production schedules, purchase orders and inventory into singular software system• Negotiated 30%-45% savings on small parcel shipping rates with FedEx & DHL eCommerce
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Founder & CeoDcd Agency Sep 2010 - Mar 2016Atlanta, Georgia, UsAt DCD, we believe it’s time for a different approach. We believe that people deserve to hear your story. We help companies remain visible in a world where attention is becoming scarce. We do this by creating strategies that put your business in front of your ideal clients. Eloquently delivering your story, how they want to see it, where they are looking for it and when they are wanting to buy.Thats why Fortune 500 companies, corporations and businesses just like yours have turned to us as an extension of their company. If your business isn’t growing like you want it to, the question isn’t what are you going to do about it, the question is when.• Full service boutique marketing agency providing solutions to clients such as: AAA, Assurant, HFF, Delaware North, Growth Coach Franchise, BLANQI, 4Sleep and many more.• Created digital marketing strategies that effectively increased website traffic, video views, leads, customers and sales. • Services included: digital marketing strategy, video production, graphic design, web development, photography, blog content, social media management and more. -
Strategic Marketing AdvisorTeam Holyfield Jan 2015 - Jul 2015Team Holyfield embodies and manifests Evander’s vision on faith, family and foundation.Team Holyfield’s mission and prime directive is focused on creating and sustaining relationships with individuals, companies and organizations that support altruism, community relations and humanitarian efforts.Team Holyfield’s unrelenting energy is directed towards one objective: to surface and evangelize faith, core family values and selfless contributions to those in need.Together, with the help of our best-in-class partners, the future will become one with The Glory. -
Web Developer, Video Production And EditingOptimum Productions Llc Oct 2009 - Sep 2010Designed and maintained website. Developed strategic SEO and Social Media marketing plan. Consulted on business and sales strategy.
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Member And VolunteerCommunity Cenacolo Jul 2004 - Dec 2008I was located in Florida, USA (2yrs), Turin, Italy (1yr), and Medjugorje, Bosnia Herzegovina (1yr).From the imagination of the Holy Spirit, through the intuition of a consecrated woman, Sister Elvira Petrozzi, the Comunità Cenacolo was started in July 1983 as the response of the tenderness of God the Father to the desperate cry of many youth who are tired, disappointed, desperate, drug addicts and non-addicts, searching for joy and the true meaning of life.Collaborating with her are volunteers, consecrated religious and families who live and work full-time and gratuitously at the service of this good work.The Mother House of the Community is found on the hills of Saluzzo, a town in the province of Cuneo (Piemonte region-Italy). Other houses were begun, as well, in these years: there are presently 56 spread throughout Italy and the world In the places where Providence guides us, we want to be a small but shining light in the darkness, a sign of hope, and a living testimony that death doesn’t have the last word.
David Caron Skills
David Caron Education Details
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Hubspot Inbound Marketing UniversityMarketing
Frequently Asked Questions about David Caron
What company does David Caron work for?
David Caron works for Nutrishus Brands Inc.
What is David Caron's role at the current company?
David Caron's current role is Chief Marketing Officer at RxSugar®.
What is David Caron's email address?
David Caron's email address is da****@****ods.com
What is David Caron's direct phone number?
David Caron's direct phone number is +167899*****
What schools did David Caron attend?
David Caron attended Hubspot Inbound Marketing University.
What are some of David Caron's interests?
David Caron has interest in Video Production, Technology, Public Speaking, Hubspot, Moz, Swimming, Digital Photography, Raventools, Content Creation, Biking.
What skills is David Caron known for?
David Caron has skills like Social Media Marketing, Marketing Strategy, Seo, Marketing, Online Marketing, Web Design, Advertising, Video Production, Digital Marketing, Graphic Design, Email Marketing, Entrepreneurship.
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