I led the mission to change how music is paired with video at Slip.stream. We harnessed AI to help content creators quickly find the perfect soundtrack while automating licensing and royalties. During my time there, we scaled by acquiring music assets from Anthem Entertainment, helping Slip.stream become the largest independent production music publisher. The focus remains on giving creators more freedom and helping artists thrive in the digital age.https://slip.stream

Pioneered a new approach to employee engagement and workplace experience:Co-founded and led the strategic vision for New Stand, transforming it from a modern retail concept into the "day improvement company" focused on redefining employee engagement.Developed a comprehensive suite of hybrid programming solutions, including onsite hospitality, live events, remote subscription boxes, and digital rewards.Engineered a flexible platform capable of delivering tailored employee experiences across various work models: in-office, hybrid, and remote.Spearheaded partnerships with forward-thinking companies to implement innovative employee engagement programs, enhancing workplace culture and productivity.Led the creation of a user-friendly management system, enabling companies to easily create and oversee their employee experience initiatives.Drove the company's pivot from retail to B2B services, successfully repositioning New Stand in the competitive employee engagement market.Cultivated a company culture centered on innovation, adaptability, and the mission of creating environments where "life thrives at work."Secured strategic partnerships and funding to support the company's evolution and expansion into new markets.Oversaw the development of scalable digital solutions to complement physical experiences, ensuring seamless engagement across all work modes.https://www.newstand.com/

Conceptualized and launched an innovative social game that reimagines how well you know your friends and family:Cultivated a user base of 3 million people who were passionate about exploring and comparing worldviews through playful, thought-provoking questions and rankings.Addressed a gap in the market between social sharing and gaming, offering users a new way to express complex opinions and preferences with friends and family.Designed unique gameplay mechanics that allow users to rank and compare preferences on diverse topics, fostering engaging conversations and surprising discoveries.Featured in Fast Company as "The Best Game of 2013", highlighting the game's innovative approach to online judgment and opinion sharing.

Led the creative groups for American Express, Coca-Cola and Ikea.

Created the largest, most influential video network for young men.

Turned a fledgling MuchMusic satellite feed into a new, cutting-edge music television network in the U.S. Created the brand strategy and crafted it's voice. Stole market share from MTV and grew viewership to 40M.

Launched IBM's e-Business. Received the first ever Cyber Grand-Prix at Cannes.