Carter Johnson Email & Phone Number

New York, United States

New York, Us

I completed an internal transfer in January of 2023 to focus full-time on the creation of ConcentricLife, seeing the brand through its formal rebranding, its sale to Accenture Song, and its integration into Accenture. In my role I lead the growth of the ConcentricLife marketing and business development disciplines as part of the Senior Leadership Team - managing a team of Business Development Directors, overseeing all new business opportunities, and taking responsibility for all marketing and brand initiatives.Key Accomplishments: - 33% revenue growth via new business wins and synergy growth, 1H 2024 - 2024 Agency of the Year finalist, MM+M Awards

New York, Ny, Us

Brought in to advise a network of agency leaders across Stagwell on agency growth and business development, with an emphasis on combined inter-agency pitch efforts and optimizing processes within agencies. I reported directly to the founder & Chairman of Anomaly, who was additionally the Chairman of the alliance of agencies I worked with. My role shifted in 2023 to be fully embedded with our sister agencies in healthcare. I was a key project leader in the bringing together of Scout Health and Concentric Health Experience to form ConcentricLife, responsible for the development of the brand, internal + external communications, and the combined business development process. I was a key advisor to the executive team, and ensured time and attention was directed to the right areas.When ConcentricLife was acquired by Accenture Song, I transitioned permanently to that team to continue to manage another exciting year of change and growth.Key Accomplishments: - Publicly launched new agency brand in two months

Atlanta, Georgia, Us

Initiated the business development function for the agency, reporting to the CEO and acting as a member of the Leadership team. Managed the end-to-end RFP process, setting up our pitch strategy and taking responsibility for how we best position ourselves for success throughout the process. Oversaw internal strategy, creative, account, and media teams - ensuring close collaboration and pushing teams to deliver breakthrough ideas and concepts. Additionally ensured that Dagger was well marketed to key decision makers in the agency search process, partnering with PR lead and key executives to build strong, ongoing relationships.Key Accomplishments: - 60% revenue growth YoY via new business wins- 3rd annual placement on AdWeek's Fastest Growing Agencies- AdAge Small Agency of the Year, Gold - Southeast

Atlanta, Ga, Us

Managed new business efforts, collaborating with department stakeholders to best position the agency in RFP responses and pitches. Evaluated opportunities, crafted RFP responses, managed multiple pitches on concurrent timelines, and built relationships with prospective clients throughout pitch process.As Account Director on Synovus, led inter-agency collaboration and managed brand awareness efforts. Oversaw product launch campaigns, digital evolution strategic plans, and closely supervised development of media plans.For QSR client Checkers & Rally's, oversaw the ongoing marketing modernization of the brand, a transition from traditional TV advertising to digital-first fully-integrated campaigns. Pioneered development of quick-turn and efficient digital content that drove business results for the agency and for Checkers' business. For Navy Federal Credit Union (NFCU), then the agency's largest client, oversaw and managed to a $140MM+ budget, leading cross-departmental teams on integrated projects with a particular emphasis on paid media, managed junior team members, and built senior client relationships. Oversaw consistent increases in media and production budgets that drove agency revenue. During tenure at Fitzco also managed the agency's social media presence, doubling following in a year; led our awards submission process and managed associated budget; and supervised pro-bono account relationships for non-profits and local small businesses, with success in building lasting relationships that, in some cases, evolved to paid client relationships.Key Accomplishments: - 66% new business win rate- Grew NFCU social and digital campaign development 4x during tenure on account- Launched national brand campaign for NFCU

Atlanta, Georgia, Us

Managed scratcher/instant win portfolio of products and all Hispanic advertising for the Georgia Lottery. Specialized in online video, point-of-sale/print, radio, and digital advertising, with an emphasis on Hispanic marketing. Key Accomplishment: - During my tenure on the team the business lines I managed saw a sales increase of 12%, double the sales increase for the same period in the previous year.

Hilton Head Island, Sc, Us

Reported to and worked alongside the Managing Director. Managed client relationships independently on 13 different accounts, assisted on new business from RFP response to negotiation, and supported nonprofit relationships. Experience in contract negotiation, brand strategy, social media, OOH, consumer research, radio, and experiential.

Bachelor Of Science, Management

Magnet Degree