During the last decade (2010-2019), he was the most awarded Central American Creative Director at Cannes Lions.He graduated in Advertising at Universidad Latina de Costa Rica and completed his internship at DDB Chile. Nine years later, he managed to position J. Walter Thompson Costa Rica as “The 5th Most Innovative Agency Worldwide”, according to the Cannes Lions Report 2016, in addition to winning the first and only D&AD Yellow Pencil in his country.Today he has 18 years of experience, developing brands such as Esso, Kraft Heinz, Coca-Cola, Kimberly-Clark, Philip Morris, Toyota, KFC, GNC, Abbott and the United Nations Development Program (UNDP).With more than 130 recognitions, his work was in the Top Ten of the Directory Big Won Ranking and has been awarded at festivals such as Cannes Lions (3 Gold Lions and 3 Bronze Lions), D&AD, Effie LATAM, One Show, London International Awards, New York Festivals Advertising Awards, WPPED Cream, El Sol and El Ojo de Iberoamérica.Additionally, he was a lecturer for Ad Age, Effie College, La Escuelita and the most prestigious local universities, including Universidad de Costa Rica and INCAE.In recent years, as a Planner, he developed a method that integrates Creative, Digital and Paid Media Strategies, in a one-page matrix that defines the tone and investment that each content should have, taking the optimization to the greatest detail possible.