Owner & Lead Photographer June 2012 - PresentAchieved six years of YOY revenue growth with 200+ weddings and 400+ lifestyle/product shootsProvided creative direction for team of associate photographers to ensure brand and vision consistency Developed workflows and data management processes to ensure consistency, rapid delivery and bulletproof data backupManaged brick and mortar studio business operations with multiple shoot schedules Planned and executed on location photo and video shoots including scouting, acquiring models and permitsEstablished a culture of constant analysis and continuous improvement with quick implementation of solutions Expanded to portrait studio business with product sales emphasis increasing overall profit marginDeveloped in-person sales process for both wedding and portrait businesses using visual and emotional strategiesCreated and maintained multi-channel digital marketing strategy by leveraging industry publications, review platforms, SEO, SEM, digital content and strategic partnershipsGrew brand and increased sales through strategic use of paid and organic social mediaLeveraged market research and data-driven customer insights to develop pricing strategy to maximize profitsLeveraged CRM system capabilities to ensure near instant response rates to client inquiries and concernsDeveloped workflows and data management processes to ensure rapid delivery and bulletproof data backup

October 2011 - November 2012Gathered and analyzed customer-based data using primary research and syndicated studiesProvided the voice-of-customer input to Mazda Japan during product development process and product life cycleMonitored and analyzed publicly available information (press releases; competitive websites; and third party sites)Assisted in establishing customer-based product positioning, pricing strategy and streamlining product structureDeveloped value-based trim walks to ensure sales of high trim modelsMonitored competitive actions and provided strategic plans to counteract competitive threatsEnsured consistency between development objectives and market launch strategyParticipated in cross-functional teams to study current and future strategic direction

October 2008 - October 2011Aggregated and manipulated data to develop business models and simulations to assist in decision makingDeveloped reporting to provide a visual executive summary of operationsDeveloped dashboards to provide visibility into activities locally and at the regionsDeveloped scorecard to track improvement and pinpoint areas of weakness within our selected dealersAssisted in the development of a dealer service database to accurately track dealer behavior and monitor trendsAssisted in the development of enhanced service retention reporting, increasing the accuracy and depth of data availableDeveloped service process manuals and dealer process assessmentsVisited dealers to determine root cause of vehicle quality issues and reported findings to managementLed mystery shop project resulting in increased awareness of dealer pricing practices and improved dealer behavior

May 2007 - October 2008Analyzed operations, finance, and general business environmentPerformed key analysis in support of corporate operations relating to short and long term goalsCreated visual executive dashboard for monthly meetings that replaced number-filled spreadsheets Advised upper management on trends and opportunitiesLead company in introducing Kaizen philosophy to office environmentCreated more accountability and refined forecasting methods which dramatically improved forecasts Identified risks and controls in business processes Tested validity of controls and made recommendations

February 2004 - May 2007Oversaw guest research data management Analyzed raw survey data and prepared weekly executive reportsDeveloped automated data quality assurance process to ensure that research assistants delivered useful data Maintained databases used resort-wideLiaised with outside research group on focus groups and mass mail surveys