Overseeing the day to day sales & marketing efforts for the Flagship property of the new luxury brand Sentierre Resorts. Continue to manage the overall brand efforts on the corporate side to help bring the other Sentierre Resort properties online.

I am an Agent licensed to sell to sell insurance through New York Life Insurance Company.

Organized and executed a punch list walk-thru with all closing condo buyers. Coordinated with the general contractor on resolving any punch list items. Created, organized and submitted all closing documents for the title company, the brand and buyers in accordance with real estate purchase contracts. Managed the closing of approximately $150mm of luxury real estate including the organizing and documenting closing costs and fees such as HOA, FF&E, OS&E, Property Taxes, Utilities, Royalties and Realtor Commissions. Negotiated contracts and coordinated with lenders, attorneys and inspectors. Educated clients on current real estate market and answered any inquiries regarding contracts

Planned an exclusive two-day pre-sale event launching St. Regis brand breaking state records of real estate sales placing over $80mm in Reservation Agreements averaging $1,150 per sellable square foot. Budgeted, planned and executed several sales events that exceeded brand standards focused on lifestyle aficionado programs such as fine wine, food, fashion etc. Negotiated and orchestrated successful multi-brand events generating a unique setting effectively highlighting sponsors. Planned fashion show at the Beverly Hills Hotel displaying winter apparel brands such as Smiths, Rossignol and Bogner. Organized public appearances, lectures and exhibits to increase project awareness Worked daily with Listing Real Estate Agents Provided ongoing support, counsel and final approval on all correspondence sent to all targeted clients. Created training manuals aimed at resolving difficult buyer issues such as scripted responses for all agents/brokers to abide by with regards to SEC procedures. Assisted in negotiations of purchase contracts with all buyers. Maintained and managed buyer database using Salesforce.com keeping record of every lead contacted. Participated in viewings and open houses with prospective buyers. Organized weekly sales reports for sales department to track product successOperated as the “Owner’s Concierge” Handled customer complaints personal to verify they were properly resolved. Prepared and submitted monthly tenant visit logs in timely manner. Frequently kept all buyers under contract updated and enthusiastic over a five year period with the progress of project on areas such as construction, projects funding and ongoing condo sales. Continuously dealt with the idiosyncrasies’ that occasionally came with the clientele including dealings with their subordinates that comprised of lawyers, business managers and/or Realtors. Was also entrusted with the direct communication of our VIP and celebrity buyers.

Strategic pricing schedule breaking $320mm of real estate into selling phases based on competitive products rates. A detailed cost and benefit analysis for diverse marketing campaign projects allocating $6.5mm over 5 year period. A cost breakdown for over 25 separate sales events averaging $90k per event. Identified, developed and evaluated marketing strategies based on knowledge of project objectives and market trends. Collaborated with marketing and communications teams on standardization, design and production of marketing materials. Managed editorial content, design and distribution of external project newsletter and construction updates. Ads and articles ran repeatedly in publications such as Wall St. Journal, The New York Times, USA Today, Architectural Digest, Conde Nast Traveler, The New Yorker and Vanity Fair. Publicly spoke at charitable events, interviewed with Fox News 13 (Utah) and several local and national publications on behalf of project.

Hilton Anaheim RenovationDefined project scope, goals and deliverables that supported project goals in collaboration with senior management and stakeholders.Developed full-scale project plans, defined project tasks and resource requirements; assembled project team and delegated tasks and responsibilities to appropriate staffEffectively communicated project expectations to team members and stakeholders in a timely and clear fashionWorked with team leads with each operational area to set strategy, created reporting and monitoring templates and deployed project into all areas of the organization